These mermaid fashion examples range from seaside couture editorials to Disney siren accessories that are pop culture-themed. Standouts from this list include effervescent mermaid shoots and ad campaigns that are inspired by mystical underwater life.
Whether looking to age-old myths or Disney's iconic film for their inspiration, these mermaid fashions are sure to inspire lovers of the sea.
If you grew up with dreams of becoming a mermaid, you're can make them come true with custom mermaid bikini sets and tail leg attachments that transform you into an Ariel clone.
In addition to couture shoots and novelty fashions, other favorites from this mermaid fashion list include cartoon iconography runways that pay homage to Disney film imagery. These shows feature patterned streetwear looks that are adorned with popular character imagery.
60 Mermaid Fashion Examples
From Tropical Mermaid Editorials to Disney Siren Accessories:
Jana Pijak — Dec 2, 2014 — Pop Culture

58
Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model

57
Sea Maiden Suits
The 'Swimmable Mermaid Tail' Takes Buyers Under The Sea
56
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
55
Extreme Hair Color Editorials
The Enrique Badulescu Marie Claire US Beauty Story is Seapunk-Themed
54
Cartoon Iconography Runways
The Bobby Abley Spring/Summer 2015 Collection is Little Mermaid Themed
53
Pink-Haired Beach Campaigns
The Wildfox Summer Lookbook is Candy Colored
52
Mystical Mermaid Photo Shoots
This 'Mermaid' Photography Shoot Captures Beauty Out of Water
51
Majestic Mermaid Editorials
Ekaterina Belinskaya Stars in This Mermaid Style Fashion Series
50
Gothic Mermaid Editorials
The Plaza Kivinna July 2012 Cover Shoot Stars a Dark Liberty Ross
49
Grungy Siren Photography
The Mermaid Fantasy Nylon Korea Editorial is 90s Inspired
48
Bejeweled Mermaid Editorials
The Vogue Spain 'El Canto De La Sirena' Photoshoot Stars Juju Ivanyuk
47
Platinum Blonde Mermaid Editorials
The Haute Living 'Le Petite Sirene' Stars Elena Potapova
46
Beach-Loving Mermaid Fashion
The Wildfox White Label Spring 2014 Lookbook Stars Hanalei Reponty
45
Dreamy Underwater Editorials
The Sent From Above Beauty Story Features Aquatic Captures
44
Glimmering Sea Goddess Editorials
Ted Emmons Captured Keely King in a Sultry Seaside Shoot
43
Sensual Shore Shoots
The Missy Rayder WSJ Magazine March 2011 Editorial Gets Beached
42
Magnificent Mermaid Spreads
The Emily DiDonato Shoot Glistens with Liquid Luxury
41
Beached Mermaid Editorials
Kristen McMenamy Plays an Edgy Mermaid in This W Magazine Series
40
Sci-Fi Mermaid Editorials
Charlotte Free Stars in the Oyster 104 Cover Shoot
39
Combatant Disney Cosplays
This Disney Cosplay Features Princess Ariel and Evil Ursula
38
Custom Mermaid Tails
Mermagica Lets You Live Your Mermaid Dream
37
Summery Seaworthy Photoshoots
The Flare 'Into the Deep' Editorial Stars Meagan Callen
36
Gothic Mermaid Catalogs
Nympha's Underwater-Themed Lookbook Highlights Daring Fashions
35
Ornate Mermaid Depictions
The Herson Nebaya Sea Princess Beauty Story is Cosmetically Bold
34
DIY Mermaid Hairstyles
Refinery29 Breaks Down How to Achieve these Fantastical Tresses
33
Modern Mermaid Fashion
The Yana Karpova L'Officiel Russia June 2010 Spread Goes Aquatic
32
Fish Scale Fashion
The Anja Rubik September 2011 Vogue UK Spread is a Must-See
31
DIY Mermaid Costumes
Lauren Conrad's Mermaid Costume Tutorial is Super Glam
30
Monochromatic Mermaid Editorials
The Vogue Italia So Much Chic Photoshoot is Whimsical
29
Holographic Mermaid Costumes
This Printed Bodysuit is a Great Alternative to Halloween Disguises
28
Underwater Slumber Editorials
Lydia Beesley is a Mermaid for How to Spend It May 2014
27
Seaside Metallic Photoshoots
The Vogue Portugal 'Liga de Metal' Editorial Stars Katrin Thormann
26
Tropical Mermaid Editorials
The ELLE France 'O Sole Mio' Photoshoot Stars Helena Christensen
25
Aquatic-Inspired Beauty Editorials
Model Xuchao Zhang Stars in Fashion Gone Rogue 'Summer Glow'
24
Golden Beach Captures
The Romana Umrianova for Marie Claire Greece Feature is Luxe
23
Prismatic Merman Videos
The Triton Fashion Film Channels Underwater Royalty
22
Disney Princess Mermaid Sweatshirts
These Sweatshirts Turn Classic Characters into Mermaids
21
Mermaid-Inspired Activewear
These Yoga Wear Leggings are Designed to Look Like a Mermaid Tail
20
Mermaid Bikinis
The Paris Hilton Swimwear and Lingerie Collection for Spring 2010
19
Ethereal Mermaid Editorials
The Tush Summer 2012 Photoshoot Draws Inspiration from the Sea
18
Fished Mermaid Editorials
The Harper's Bazaar Singapore May 2012 Showcases Sea-Siren Sensual
17
Magical Mermaid-Like Spreads
The Singles Korea August 2011 Editorial is Inspired by Fairy Tales
16
Modern Mermaid Shoots
The Harper’s Bazaar June 2012 Kate Moss Cover Feature is Spectacular
15
Deep-Sea Hair Decorations
The Starfish Headband from Etsy Will Transform You Into a Mermaid
14
Majestic Mermaid Costumes
These Fabric Tail Mermaid Costumes Let You Channel Your Inner Mermaid
13
Opulent Floral Bling
This Autumn Winter 2014 Topshop Necklace Makes a Statement in All Seasons
12
Film Buff Bathers
Shark vs. Mermaid Suits are Sure to Delight
11
Conceptual Mermaid Portrayals
Oyster Fashion's 'LUNAR-SEA' Editorial is Inspired by Aquatic Life
10
Water Nymph Editorials
This Underwater Photography Series Features Aquatic Life
9
Aquatic Mineral-Inspired Lookbooks
The Bimba & Lola Spring 2014 Collection Channels Little Mermaid
8
Mermaid Puppy Love
The Vogue Girl Korea July 2010 Spread is Mystical
7
Nautical Nymph Necklaces
This Mermaid Princess Jewelry Collection Takes Disney Underwater
6
Scaly Underwater-Inspired Tights
Give Your Wardrobe a Fresh Look with Fish Scale Print Leggings
5
Raver Mermaid Lookbooks
Nympha's Underwater Collection Catalog is Visually Vivid
4
Submerged Dreamtorials
Erich Valo Dives Deep for Surreal Photography
3
Drawn Mermaid Dresses
Ammerman Schlösberg's Mermaid Fashion Dress Makes a Splash.
2
Elaborate Mermaid Bathers
This Little Mermaid-Inspired Shell Bikini Will Make You Look Like Ariel
1
Disney Siren Carryalls
Shop Jeen's The Little Mermaid Backpack is a Nostalgic Blast from the Past
Related Ideas
Elegant Swimwear Silhouettes
Hermoza Boasts the Stunning Amelia One-Piece Swimsuit
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Mermaid-Inspired Tequila Bottles
Dia De La Sirena Offers Its Tequila in a Mermaid-Shaped Bottle
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Frilly Feminine Swimwear
Hunza G Introduces a New Swimwear Collection for Summer 2024
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Opulent Anime Fashion Collections
The Jimmy Choo x Sailor Moon Collection is Ethereal
Seventies-Inspired Apparel Collections
Kate Moss X Zara Release a Glamorous Capsule Collection
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Enchanting Classic-Animation-Inspired Jewelry
Girls Crew Features Collections for Various Fandoms
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Elegant Ready-To-Wear Collections
The Maje Fall 2024 Ready-To-Wear Collection is Ultra-Chic
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Limited-Edition Film-Inspired Apparel
Aerie Launched a Wicked Collection Featuring Thematic Colors
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Coordinated Coastal Swimwear
Salty Mermaid Launches Bold Mob Wife Collection for Couples
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Color-Rich Swimsuit Collections
TRIANGL Debuts its 'Country Club' Capsule Featuring Beloved Styles
Versatile Activewear Essentials
Under Armour Features Co-Ord Pieces for Functionality and Style
Fairytale-Inspired Fragrances
The Disney Princess Collection by Bath & Body Works is Enchanting
Sea-Inspired High Jewelry Collections
Tiffany & Co. Presents the Blue Book 2025 'Sea of Wonder'
Resort-Ready Apparel Collections
Marie Oliver Unveils a New Collection of Vacation Staples
Wizard-Themed Gen Z Apparel
The Shein x Harry Potter Collection is Now Available
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Whimsical Activewear Collabs
The Lululemon X Disney Collab Blends Iconic Characters & Activewear
Disney-Inspired Lipsticks
Mac's 40 Disney Favourites in Princess Incognito Lasts 10 Hours
Sustainable Statement Swimwear
Stefania Frangista Reimagines Beachwear with Nature-Inspired Design
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
It Girl-Inspired Fashion Lines
Veronica Beard Recently Launched Its Spring/Summer 2025 Capsule
Heritage Celebrating Apparel Collections
H&M x Magda Butrym Bring Romantic Edge to Spring Fashion
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
Italian Summer Swimwear
Soeur Collaborates with Lido to Produce Chic Summer Swim Garments
Luxe Cartoon Cat Jewelry
Hello Kitty & Lanvin En Bleu Debut the KAWAII DIVA Jewelry Collection
Underwater-Created Whimsical Handbags
Coperni and Disney Present the Ariel Swipe Hangbag
Whimsical Youth-Inspired Fashion
The Miu Miu L’été 2025 Campaign is Playful and Stunning
Bespoke Swimwear Designs
Bathing Belle Swimwear Debuts its 'Cruise Collection'
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Sophisticated Tie-Belt Dresses
The Tie-Belt Shirt Dress is an Elevated Sustainable Fashion Piece
Sci-Fantasy Fashion Collections
Forever 21 and Netflix Draw Inspiration from Rebel Moon
Mediterranean-Inspired Swimwear Collections
Luli Fama Boasts the Escape into the Blue Collection
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Whimsical Character-Inspired Statement Capsules
ALDO x Disney Partner for an Iconic Collection
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Wanderlust-Inspired Sultry Swimwear
BYDEE's De Corazón Collection Readies for Coastal Getaways
Playful Vacation-Ready Apparel
Anthropologie Debuts its Resort Wear Label, 'Celandine'
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Cult Film-Inspired High Fashion
Balmain Introduces the Lion King Collection of Apparel
Mood-Boosting Sea-Inspired Fragrances
Nautica Fragrances Introduced Two New Scents for Spring
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Reality Star-Approved Swimwear Lines
Mari Pepin and onewith Collaborate on a Limited-Edition Line
Shaping Swimwear Lines
Miracle by Miraclesuit Offers Smoothing, Sculpting Swimwear Options
Vintage-Inspired Swimwear Drops
Reformation’s Second Swim Drop Brings Flirty, Eco-Luxe Vibes
Enchanting Mediterranean Swim Collections
Bydee Presents the Casa Del Sol Collection
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Animated Creature Jewelry Collections
The Trolls x Swarovski Collection Is Vibrant and Fun
Joyous Spirit-Inspired Holiday Apparel
Bydee Introduces a Look at the Beautiful Ópa collection
Luxe Cartoon-Adorned Apparel
Acne Studios Launches a Playful Collaboration with Moomin
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Ocean-Inspired Jewelry Collections
Flaire & Co. Brings Bring Seaside Elegance with Its New Capsule
Expansive Athleisure Lines
The Disney Store Offers Additional Lululemon Activewear Styles
Timelessly Charming Fashion Collections
Amelie Teje Highlights its Romantic Mi Amor Collection
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Elegant Holiday-Ready Apparel
Dynamite's 2023 Holiday Collection: A Fusion of Elegance and Comfort
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Exquisite Fashion Capsules
The Erdem Spring 2025 Ready-To-Wear Collection is Eye-Catching
Athletic-Inspired Clothing
NAMA’s Collection Redefines Everyday Elegance with Sleek Scuba™ Fabric
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Aquatic Cosmetic Collections
Sigma Beauty Disney The Little Mermaid Collection Has Five Pieces
Expansive Cinematic Clothing Ranges
The Primark x Wicked Collection Gets Fans Ready for the Movie
Cartoon-Inspired Apparel Capsules
The SpongeBob SquarePants Capsule Brings Eco-Conscious Fashion
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Extravagant Queer Fashion Collections
Akira Presents the Striking Working on My Aura Pride Capsule
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Celebrity Swimwear Collections
SKIMS Introduces the Swim Line for Summer 2025
Whimsical Feminine Runway Shows
Wild Rose & Sparrow Showcase 20 Unique Styles for SS25 in Paris
Mediterranean Summer-Inspired Swimswear Lines
Bydee's Baci Di Mare Collection is Vibrant and Chic
Storybook-Inspired Fragrances
Classic Fairy Tales Inspired Mischief Academy's Debut Eau de Parfums
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Celebratory Cartoon Clothing Collections
Primark The Lion King Collection is Arriving This Summer
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Coastal Beach-Inspired Footwear
Voile Blanche Features Versatile Fisherman Aesthetic Footwear
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Functional Mermaid-Inspired Sandals
Chaco Collaborates with Fishwife to Update its 'Z/1 Design'
Comfort-Focused Bridal Apparel
The Pearly Mini Dress from Waverles Pairs Pearl and Pleat Details
Minimalist Bridal Accessories Collections
Ariel Taub Debuts Its Exquisite Spring/Summer 2026 Line
Summery Bikini Drops
Frankies Bikinis' Spring 2024 Collection Will Cure the Winter Blues
Curated Vacation-Inspired Apparel
Bloomingdale's Announced The White Lotus x AQUA Collection
Vacation-Themed Children's Sleepwear
The Petit Lem Tropicana Collection Spotlights Vibrant Prints
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Stylish Holiday-Ready Apparel
Oseree's 'Bain de Minuit' Collection Merges Summer and Winter
Patterned Swimwear Collections
Pendleton's Swim and Beach Line Blends Heritage and Coastal Style
Elegant Bridal Lines
Stella York's Line Appeals to Modern Brides Seeking Both Style and Substance
Sustainable Bikini Fashion Shows
Space Swap Promotes Eco-conscious Fashion with Its Fashion Show
Anime-Themed Fashion Lines
One Piece is Working With Lacoste to Produce a New Apparel Capsule
Timeless Swimwear Designs
frëkl Swimwear Boasts the Well-Fitting Icon One-Piece
Girlhood-Inspired Clothing Drops
Peachy Den's 'Sweet Cheeks' Collection Pays Homage to Girlhood
Print-Focused Swim Lines
With Jean Showcases its 'Fioretta' Collection for the Summer Swim Season
Reprised Fall Apparel Capsules
SHEIN Reimagines Autumnal Fashion Looks with Western Motifs
Bold Playful Summer Collections
Duvin Design Co. Launches Nostalgic Spring/Summer Collection
Seaside-Influenced Fall Menswear
Forét Presents its Latest Collection Designed for FW24
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Influencer-Created Bridesmaid Dresses
Azazie Designed a Dress for Delaney Childs' June Wedding
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Luxury Cruise Fashion Lines
Cunard Partners with Christian Siriano for Transatlantic Fashion Week
Beweled Fashion Forward Clogs
Simone Rocha and Crocs Develop Dynamic Heel-Clog Designs
Modern High-Fashion Dresses
Terani Couture Launches the New Spring 2024 Fashion Collection
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Animation-Themed Decor Ranges
The Target Pillowfort Collection Has Over 50 New Products
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Expressive Color-Rich Apparel
SHEIN Taps Digital Artist Maalavidaa for a New Apparel Collaboration