Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Underwater Slumber Editorials

Clean the Sky - Positive Eco Trends & Breakthroughs

Lydia Beesley is a Mermaid for How to Spend It May 2014

— April 22, 2014 — Pop Culture
Lydia Beesley and Franziska Klein slumber under the sea for the 'Dream Weavers' editorial in the How to Spend It May 2014 issue. Judging by their tranquil faces, this is one dream that these girls don't want to be awoken from.

While it's impossible to tell if what they're dreaming of is naughty or nice, the girls' faces look positively angelic. It helps that fashion editor Damian Foxe dressed them in flowy dresses, floral wreaths and overall lacy confections. Making an argument for the naughtier side (and perhaps for the sake of contrast) the ladies sport siren-red lips and wildly tousled tresses.

Zena Holloway photographed the underwater nymphets, being careful not to disrupt their precious beauty sleep.
Trend Themes
1. Underwater Photography - The art of underwater photography is a trend that is steadily rising, creating opportunities in fashion, tourism and adventure sports.
2. Underwater Fashion Editorials - Underwater fashion editorials are growing in popularity, creating disruptive innovation opportunities for fashion designers who can incorporate waterproof fabrics and accessories into their collections.
3. Underwater Beauty Shots - Underwater beauty shots are gaining traction in the beauty and cosmetics industry, creating opportunities for cosmetics brands to develop waterproof and sweat resistant products.
Industry Implications
1. Fashion - The fashion industry has opportunities to integrate waterproof fabrics and accessories into collections for underwater fashion editorials.
2. Tourism - Underwater photography and fashion editorials can promote tourism opportunities to visit and explore underwater locations.
3. Beauty and Cosmetics - Underwater beauty shots are creating opportunities for cosmetics brands to develop and market waterproof and sweat resistant makeup and skincare products.
5.3
Score
Popularity
Activity
Freshness