The May 2024 cosmetics round-up includes innovative ingredients, performance-driven formulations, and sustainably-minded product design.
The Dior Sauvage Mencare, for example, boasts quality products with cactus ingredients sourced from the brand's Dior Garden located in Lanzarote. Elsewhere, Pacifica Beauty also embraces the novelty of unexpected ingredients, launching a Baked Tofu scent to raise awareness about the environmental benefits of veganism.
The May 2024 cosmetics also highlight important care regiments for the upcoming spring and summer months. The Watermelon Glow Niacinamide Dew Balm by Glow Recipe, for instance, makes it convenient and even pleasurable to apply sunscreen. clé de peau also calls attention to its hyper-luxurious UV Protective Cream + Protective Lip Treatment which is enhanced through the brand's Adaptable Innershield Technology. Finally, Subtl Beauty embraces the warmer months with the launch of its specially curated Spring Stak.
Top 100 Cosmetics Trends in May
100
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
99
Ultra-Elegant Luxury Fragrance Collections
CHANEL Introduces the Stunning Coco Mademoiselle
98
Indulgent Candy Fragrances
Kayali's Vanilla Candy Rock Sugar Celebrates Sought-After Sweet Notes
97
Premium Face Sunscreen Sticks
Vacation's Teardrop-Shaped Super Stick SPF 45 is Easy to Apply
96
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
95
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
94
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
93
Black Forest Fragrances
D.S. & Durga's Gateau Blackout Features Cocoa, Vanilla and Black Cherry
92
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
91
Sensorial Floral Fragrances
Giorgio Armani My Way Eau de Parfum Nectar is Fruity and Addictive
90
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
89
Makeup-Inspired Fragrances
Huda Beauty Easy Bake Eau de Parfum Has a Powdery, Floral Fragrance
88
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
87
Refillable Natural Deodorants
ÉTICOS Launches 100% Natural and Refillable Deodorant
86
Pore-Cleaning Microfiber Cloths
Benefit Cosmetics Just Dropped the Scrub Daddy Microfiber Cloth
85
Wearable Skin Sensors
HapSense Helps Scientists Accelerate the Analysis of Cosmetic Products
84
Refillable Natural Deodorants
ÉTICOS Introduces a Refillable, 100% Natural Deodorant
83
Backpack-Shaped Fragrance Bottles
MCM Crush is a Feminine Fragrance for Free-Spirited Women
82
Whimsical Semi-Permanent Hair Dyes
Arctic Fox Unveils the New Pastel Hour Collection with New Hues
81
Beauty Founder-Honoring Fragrances
The Tova Beverly Hills Halo Fragrance is Vegan and Cruelty-Free
80
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
79
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
78
Emotive Alchemy Fragrances
The Collection of Emotions by Charlotte Tilbury is Neuroscience-Backed
77
Brightening Eye Serum Sticks
Dr. Jart+'s Brightamin Solid Serum Has a Ring Enriched with Vitamins
76
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
75
Athletic Nail Polish Ambassadors
Sally Hansen and Jared McCain Partnered to Embrace Individuality
74
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
73
Regency Bodycare Boxes
This Lush Fresh & Flowers Box Shares a Peek at the Lush Bridgerton Collab
72
Joyful Pear Perfumes
Nette's Pear Jam Eau De Parfum is Scientifically Backed to Boost Positivity
71
Snack-Inspired Fruity Lip Glosses
Welch’s® Juicyfuls Juicy Fruit Lip Gloss is Nostalgic
70
Viral Colostrum-based Supplements
Miracle Moo is Revolutionizing Wellness with Its Supplement
69
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
68
Medically Tested Sunscreens
La Roche-Posay Anthelios Ultra-Fluid Sunscreens are Fragrance-Free
67
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
66
Brightening Glycolic Acid Sprays
Topicals Offers the Faded Brightening & Clearing Body Mist
65
Caffeine-Infused Sunscreens
The Skinny Confidential Caffeinated Sunscreen Has SPF 40
64
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
63
Magnesium-Powered Body Care
NEOM Boasts the Perfect Night's Sleep Magnesium Body Butter
62
Drinkable Skincare Routines
glōci's Skin + Gut Supplement Transforms from the Inside Out
61
Acne Emergency Hotlines
ZitSticka's Dis-PATCH SMS Hotline Provides Personalized Recommendations
60
Glycolic Acid Underarm Sprays
The DermDoc 5% Glycolic Acid Under Arm Treatment Brightens Underarms
59
Botox Alternative Face Serums
The FILORGA Time-Filler Shot 5XP Relaxes and Firms Skin
58
Watermelon-Infused Sunscreen Balms
The Watermelon Glow Niacinamide Dew Balm Applies with a Swipe
57
Plant Pigment Beauty Sticks
Fluency Beauty's Multisticks Get Their Color from Potatoes & Beets
56
Melting Balm Cleansers
BYOMA's Melting Balm Cleanser is a Unique Barrier Lipid Complex
55
Cosmetic Brand Land Purchases
CLARINS Acquired 115 Hectares to Grow One-Third of its Ingredients
54
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
53
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
52
Eid-Celebrating Personal Care Collections
Lush Collaborates with the Eid Community Network
51
Nourishing Full-Body Deodorants
The Athena Club All Over Deodorant is Trustworthy
50
UV Protective Luxury Skincare
clé de peau Debuts a UV Protective Cream + Protective Lip Treatment
49
Ultra-Hydrating Skin Gels
Neutrogena® Canada Introduces Two New Additions to Its Hydro Boost Line
48
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
47
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
46
Luxurious CBD-Infused Fragrances
Gotham Expands Its Range with the Gotham Goods Collection
45
Inside-Out Skincare Duos
Gallinée's Anti-Stress Skincare Pairs a Supplement with a Topical Serum
44
Back-Targeting Acne Sprays
Dermalogica Recently Debuted the NEW Clarifying Bacne Spray
43
Multi-Dimensional Lip Gloss Technology
Giorgio Armani Beauty Introduces Prisma Glass Lip Gloss
42
High-Quality Sensitive Skincare
CV Skinlabs collection of Sensitive Skincare
41
Transparent Water-Gel Sunscreens
Glossier Invisible Shield SPF 50 Goes on Like a Serum
40
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
39
Energizing Wellness Mists
cMoss Beauty's Face and Mood Mist Revitalizes the Complexion & Spirit
38
Mushroom-Infused Lip Balms
Herbivore's Dream Jelly Strawberry Lip Balm Plumps Skin with Hydration
37
Vitamin E-Infused Lip Oils
Swiss Beauty Debuts the Nutrient-Rich Dip Tint Lip Oil for Beauty Fans
36
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
35
Hydrating Birch Juice Sunscreens
Round Lab's Birch Moisturizing Sunscreen SPF 50+ is Effective
34
Himalayan Deodorant Stones
The Deo Stone is an Unscented and Effective form of Odor Control
33
Enchanting Springtime Perfumes
Vince Camuto Wonderbloom is Arriving with the Help of Ava Phillippe
32
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
31
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
30
Greek Yogurt-Inspired Gel Creams
KORRES Boasts the Greek Yogurt Nourishing Probiotic Gel-Cream
29
Cereal Milk Fragrances
Claudio Zucca's New Milky Fragrance Has Cookie and Latte Notes
28
Decadent Shaving Creams
Athena Club's Whipped Shave Cream Has Notes of Vanilla & Sugarcane
27
Anti-Aging Collagen-Infused Sunscreen
Nāeli Naturals Boasts a Powerful Anti-Aging Sunscreen
26
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
25
Cosmetic Dermatologist Skincare Lines
Skin Pharm Offers Cosmetic Dermatology Services and Skincare
24
Multi-Sensory CBD Bodycare
Lush's Magik Collection Plays with CBD, Mushrooms and Adaptogens
23
Hydrating Fungi-Infused Moisturizers
Herbar's New Barrier Cream Uses Mushrooms to Moisturize
22
Sensorial Plumping Glosses
Charlotte Tilbury Lip-Plumping Gloss Uses Heat + Ice Technology
21
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
20
Reduced Plastic Haircare Packaging
Evo Hair is Updating its Packaging with PCR Plastic
19
Antioxidant Rose Serums
Brahmi Skincare's Divine Rose Face Serum Features Powerful Botanicals
18
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
17
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
16
Potent Plant-Powered Cosmetics
Keya Skincare from By Kaycee's Harnesses the Power of Nature
15
Free-From Deodorant Ranges
This New Tom’s of Maine Deodorant Line is Packaged in Recycled Plastic
14
Smoky Tea Fragrances
Smoky Soul by Olfactive Studio Features Osmanthus-Infused Black Tea
13
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
12
Hydrating Botanical Foundations
Yves Rocher Introduces Its Zéro Défaut Foundation
11
Roll-On Men's Deodorants
NIVEA Men Deodorant Has Expanded Its Reach into Canada
10
Transformative Biotech Skincare
Gezeiten Works in Harmony with Skin's Natural Cellular Rhythms
9
Injectables Spa Expansions
Reforme Lab Expands the Reach of Its Medical Spa in Toronto
8
Powerfully Potent Face Serums
Eight Saints Launches the Original Cin Niacinamide 10% Face Serum
7
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
6
7-Day Brightening Serums
Dr. Jart+'s Brightamin Combines a Serum with a Freeze-Dried Skincare Ball
5
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
4
Antioxidant-Rich Lip Balms
REM Beauty Essential Drip Glossy Balm Features Pomegranate and More
3
Honey-Infused Hydrating Essences
Farmacy's Honey Milk Hydrating Essence Soothes with White Honey
2
Gel-Cream Collagen Moisturizers
FaceGym's Active Collagen Wonder Moisturizer Tones & Firms Skin
1
Multi-Day Moisture Cosmetics
Goop Beauty 72-Hour Supercharged Hydrating Water-Cream is Potent
Related Ideas
Brightening Prebiotic Sunscreens
Herbivore's Star Seed Sheer Glow Mineral Sunscreen is Skin-Caring
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Dreamy Perfume Scents
Lolita Lempicka Le Parfum Presents a Captivating Blend
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
Cosmically Inspired Ice Creams
Jeni's Punk Stargonaut Collection Was Made for the Solar Eclipse
Artistic Architectural Timepieces
This Louis Vuitton Tambour Moon Flying Tourbillon is Masterful
Sensorial Floral Fragrances
Giorgio Armani My Way Eau de Parfum Nectar is Fruity and Addictive
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Refillable Natural Deodorants
ÉTICOS Introduces a Refillable, 100% Natural Deodorant
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Eco Refillable Hand Soaps
MaisoNovo’s Refillable Bottles are Sold With Soap Packs
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Clean Eau de Parfums
Beautycounter Fragrances Explore "Safer Synthetics"
Tone-Correcting Hair Oils
Moroccanoil Treatment Purple Neutralizes Brassiness
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Brightening Glycolic Acid Sprays
Topicals Offers the Faded Brightening & Clearing Body Mist
Supercharged Skincare Concealers
Saie's Slip Tint Concealer Delivers Instant and Lasting Benefits
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Recyclable Bodycare Refills
Yves Rocher's Bain de Nature Line Now Has Fully Recyclable Eco-Refills
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
Active Collagen Serums
FaceGym's Refillable Brightening Serum Boosts Collagen and Elastin
Mood-Boosting Body Washes
This Vegan Body Wash Collection Shares Biometrically Tested Fragrances
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Luxurious CBD-Infused Fragrances
Gotham Expands Its Range with the Gotham Goods Collection
Citrusy Probiotic Coconut Yogurts
Coconut Cult Yogurts are Showing Off a New Flavor and Branding
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Effortlessly Feminine Fragrances
A FORVR Mood Fragrance Is Coming This April
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
High-Performance Reparative Haircare
Rita Ora's TYPEBEA Brand Focses on Hair Growth and Health
Earthy Mushroom Candles
Loewe's Mushroom Candle Has a Scent Inspired by Portobello Mushroom
Aromatic Green Fragrances
In This World by Liis is a Sensory Journey Through a Lush Universe
Skincare Serum Body Washes
Dove Serum Body Wash Comes in Nine Varieties with MicroMoisture
Enchanting Springtime Perfumes
Vince Camuto Wonderbloom is Arriving with the Help of Ava Phillippe
Edible Savory Sprays
The Tofurky Gravy Spray is a Multitasking Fragrance
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
Onion Sunscreen Sticks
Isntree's Onion Fresh Light Sun Stick Features Nutritious Red Onion Extract
Decadent Shaving Creams
Athena Club's Whipped Shave Cream Has Notes of Vanilla & Sugarcane
Anti-Aging Collagen-Infused Sunscreen
Nāeli Naturals Boasts a Powerful Anti-Aging Sunscreen
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Cosmetic Dermatologist Skincare Lines
Skin Pharm Offers Cosmetic Dermatology Services and Skincare
Hydrating Fungi-Infused Moisturizers
Herbar's New Barrier Cream Uses Mushrooms to Moisturize
Sensorial Plumping Glosses
Charlotte Tilbury Lip-Plumping Gloss Uses Heat + Ice Technology
Affordable Dermatologist Skincare
TikTok’s Most-Followed Dermatologist Launched Remedy Skincare
Reduced Plastic Haircare Packaging
Evo Hair is Updating its Packaging with PCR Plastic
Holistic Anti-Aging Products
The Beauty Kitchen Pure Source Collagen Collection is Sustainable
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Potent Plant-Powered Cosmetics
Keya Skincare from By Kaycee's Harnesses the Power of Nature
Restorative Aromatic Bath Products
These New Dr. Teal’s Products Boast Minerals and Essential Oils
Painterly Marbled Blushes
Violette_FR's Bisou Blush Creates a Luminous, Lit-from-Within Flush
Brazilian-Inspired Sunscreens
The Radiance SPF 50 Collection Offers Three Formats & Finishes
Free-From Deodorant Ranges
This New Tom’s of Maine Deodorant Line is Packaged in Recycled Plastic
Cheese-Colored Hair Dyes
Velveeta Gold Debuted on Amazon for April Fool's Day
Smoky Pinaepple Fragrances
Black Magenta by D.S. & Durga Was Inspired by City Nights
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Clear Sunscreen Sticks
Supergoop!'s Unseen Sunscreen Stick SPF 40 Provides Invisible Protection
Farm-Fresh Candles
Boy Smells' Farm to Candle Trio Plays with Fruity, Earthy, Herbaceous Notes
Multitasking Body Serums
An Award-Winning Facial Retinol Inspired the Body Reform Treatment Serum
Transformative Biotech Skincare
Gezeiten Works in Harmony with Skin's Natural Cellular Rhythms
Fermented Overnight Skincare
CACAYE's Fermented Cocoon Mask Pairs Mushroom & Korean Ginseng
Festival-Inspired Fragrances
Carnivale by Brown Girl Jane Captures the Spirit of Celebration
Dual-Defense Suncare Collections
IMAGE Skincare's DAILY PREVENTION Hydrates and Protects Skin
Cold Water Bath Bombs
Lush's Cold Water Soother Epsom Salt Cube Supports Post-Workout Baths
Aluminum-Packaged Laundry Detergent
ECOS Ultra-Concentrated Laundry Detergent Comes in Two Scents
Brightening Eye Balm Sticks
RoC's Multi Correxion Revive + Glow Eye Balm Revitalizes Skin
Mood-Boosting Chocolate Probiotics
Novonesis's MindAble 1714 Supports the Gut-Brain Axis
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Fermented Cleansing Lotions
CACAYE's Superfruit Facial Cleanser Refreshes & Aids Graceful Aging
Nourishing Bronzing Drops
Nāeli Naturals Calls Attention to Its Self Tanner Bronzing Drops
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
Nourishing Nighttime Eye Serums
The Jet Lag Overnight Eye Serum Features a Gentle Retinoid Blend
Blister Pack Supplements
Milky's Supplements are Conveniently Packaged for Anytime Use
Soothing Acid-Based Cleansers
Peace Out Launches its First Cleanser Product for Acne-Prone Skin
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Gentle Creamy Cleansers
Face Reality Introduces Its Barrier Balance Creamy Cleanser
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Antioxidant-Rich Lip Balms
REM Beauty Essential Drip Glossy Balm Features Pomegranate and More
Honey-Infused Hydrating Essences
Farmacy's Honey Milk Hydrating Essence Soothes with White Honey
Gel-Cream Collagen Moisturizers
FaceGym's Active Collagen Wonder Moisturizer Tones & Firms Skin
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Retinoid-Infused Night Serums
Summer Friday Launches its Jet Lag Mask as an Overnight Serum
Sheer Mineral Sunscreen Sticks
Supergoop!'s Mineral Sheer Stick SPF 30 Leaves a Blurred Finish
Nourishing Gold-Infused Skincare
Goldie Lux Skin's ONE Collection Features 24K Colloidal Gold
Opulent Fragrance-Focused Events
Xerjoff Launches the ‘Vibe Collection’ at its Event in NYC
Almond-Packed Shower Creams
L’OCCITANE Almond Delicious Shower Cream is Luxuriously Nourishing
Nourishing Essential Face Oils
Testament Beauty Launches the Rosa Canina Essential Face Oil
Luxurious Bespoke Candles
TAJA Collection: Redefining Thoughtful Gifting with Customizable Candles
Multi-Day Moisture Cosmetics
Goop Beauty 72-Hour Supercharged Hydrating Water-Cream is Potent
Light Luminous Concealers
Sephora's Best Skin Ever Multi-Use Hydrating Glow Concealer Lasts 12 Hrs
Nourishing Bronzer Balms
SIMIHAZE's Skin Suede is a Warm, Vegan Alternative to Contour
Radiance-Promoting Ferulic Serums
Geologie Boasts the Vitamin C+E Ferulic Serum
Go-To Sleep Essentials Bundles
Hilma's Sleep Essentials Bundle Emerges as a Go-To Remedy