Huda Beauty Easy Bake Eau de Parfum Has a Powdery, Floral Fragrance
Michael Hemsworth — April 1, 2024 — Fashion
References: hudabeauty & beautypackaging
Huda Beauty Easy Bake Eau de Parfum is a limited-edition product created by the brand as a perfume that takes after one of its most popular makeups. The fragrance is inspired by the Easy Bake Loose Setting Powder, which is reported to be very requested by avid fans and maintains a complex profile that's both powdery and floral. The scent boasts top notes of jasmine nectar, gardenia and pear alongside heart notes of ylang ylang, tuberose, gold dust orchid and heliotrope with vanilla, toasted coconut, amber woods and Huda Beauty's own Dreamwood as the base notes.
Founder Huda Kattan commented on the Huda Beauty Easy Bake Eau de Parfum saying, "For so long, I've been asked to make the iconic powdery, floral fragrance from our O.G. Easy Bake Powder into a perfume… I took the fragrance out of our cult-fave Easy Bake Loose Setting Powder, creating a fragrance-free version, and bottled the scent into an eau de parfum."
Founder Huda Kattan commented on the Huda Beauty Easy Bake Eau de Parfum saying, "For so long, I've been asked to make the iconic powdery, floral fragrance from our O.G. Easy Bake Powder into a perfume… I took the fragrance out of our cult-fave Easy Bake Loose Setting Powder, creating a fragrance-free version, and bottled the scent into an eau de parfum."
Trend Themes
1. Makeup-inspired Perfumes - Expanding on the success of makeup-inspired fragrances opens opportunities for cross-industry collaborations and customer engagement.
2. Limited-edition Fragrance Products - Embracing limited-edition fragrance products can drive exclusivity and create a sense of urgency among consumers.
3. Complex Fragrance Profiles - Developing fragrances with intricate profiles combining powdery and floral notes offers a unique sensory experience for consumers.
Industry Implications
1. Cosmetics - The cosmetics industry can explore innovative ways to bridge the gap between makeup and fragrance for a cohesive brand experience.
2. Perfume - The perfume industry has the opportunity to leverage popular makeup products as inspiration for new scent creations that resonate with diverse consumer preferences.
3. Fashion - Fashion brands can collaborate with fragrance companies to introduce exclusive scent collections inspired by iconic makeup products, enhancing brand storytelling and customer loyalty.
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