Saie is Adding a New Roseglow Shade to Its Glowy Super Gel Line
Katherine Pendrill — July 16, 2024 — Fashion
References: hypebae
The fan-favorite beauty brand Saie is expanding its 'Glowy Super Gel' line to include a new 'Roseglow' shade.
Perfect for the summer season, Saie is adding a rosé-hued skin tint that's inspired by sunsets and the sea. like the brand's other Glowy Super Gel products, the new Roseglow shade is made from a combination of 70% water, Vitamin C, Papaya Seed Oil, and Squalane, which helps provide all-day hydration and a dewy glow. The brand notes that the product is perfect for those who want to achieve the perfect no-makeup, makeup look look for the summer season.
To celebrate the launch of the new Roseglow shade, Saie created a private Instagram social club inspired by New York‘s members-only clubs to give fans a behind-the-scenes look at the brand.
Image Credit: Saie, hypebae
Perfect for the summer season, Saie is adding a rosé-hued skin tint that's inspired by sunsets and the sea. like the brand's other Glowy Super Gel products, the new Roseglow shade is made from a combination of 70% water, Vitamin C, Papaya Seed Oil, and Squalane, which helps provide all-day hydration and a dewy glow. The brand notes that the product is perfect for those who want to achieve the perfect no-makeup, makeup look look for the summer season.
To celebrate the launch of the new Roseglow shade, Saie created a private Instagram social club inspired by New York‘s members-only clubs to give fans a behind-the-scenes look at the brand.
Image Credit: Saie, hypebae
Trend Themes
1. Seasonal Beauty Products - Enhancing product lines with seasonally-inspired shades caters to consumer desires for timely and thematic beauty solutions.
2. Hydrating Skin Tints - Combining hydration with skincare benefits in makeup products addresses growing consumer demand for multifunctional beauty items.
3. Exclusive Online Communities - Creating exclusive social media clubs offers brands a unique way to build deeper connections and loyalty among fans.
Industry Implications
1. Cosmetics - Innovating with new, seasonal product lines can attract and engage consumers interested in diverse and timely beauty options.
2. Skincare - Developing beauty products that integrate skincare benefits resonates with consumers pursuing advanced and dual-purpose products.
3. Social Media Marketing - Utilizing exclusive online platforms for product launches and behind-the-scenes content enhances brand engagement and customer loyalty.
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