This list of health trends in May 2023 includes a variety of dietary supplements designed to help consumers feel their best at every time of day. Additionally, the fitness category has been a hot spot for innovation as brands become more knowledgeable about the daily habits and needs of active consumers post-pandemic.
In the self-care category, Duradry is distinguishing itself as the first company to create beauty goods using artificial intelligence with the launch of its antiperspirant stick. The brand worked extensively with the ChatGPT model to create the 'Duradry AM' antiperspirant stick, and its special recipe was built on data and client insights.
Another popular contribution arrives in the form of a wearable silicone belt that acts as the user's own personal air conditioner. The 'Sparkle Tornado' contains five fans positioned around the belt and angled upward to blow cold air down the wearer's body to cool the person using the gadget.
Top 55 Health Trends in May
![Discreet Cannabis Cups](http://cdn.trendhunterstatic.com/phpthumbnails/503/503802/503802_1_230c.jpeg?auto=webp)
55
Discreet Cannabis Cups
Puffco Partnered with AriZona on a Limited-Edition 'AriZona Cupsy'
![Wearable Air Conditioning Belts](http://cdn.trendhunterstatic.com/phpthumbnails/502/502292/502292_1_230c.jpeg?auto=webp)
54
Wearable Air Conditioning Belts
Sparkle Team's 'Sparkle Tornado' has Built-In Silent Fans
53
AR-Powered Eye Training Devices
The Conceptual E-YES Amblyopia Trainer Strengthens the Eyes
52
AI-Formulated Antiperspirants
Duradry Leveraged ChatGPT for the Duradry AM Antiperspirant Stick
51
Back Pain-Alleviating Braces
The CAYATCH Posture Corrector Supports Back Health
50
Sleep-Supporting CBD Gummies
The 'REMSleep Cubes' Are Made With Whole-Plant Hemp CBD
49
Back-Targeting Massage Robots
This Robot Uses AI and Computer Vision to Deliver a Soothing Massage
48
Holistic Menopause Supplements
pH-D Holistic Menopause Support Features Sage, Rhubarb & Rhodiola
47
Rest-Promoting Adaptogen Blends
The Moon Juice Dream Dust Blend Promotes Relaxation and Sleep
46
Brightening Mineral Sunscreens
The Banana Bright Mineral SPF 30 is Enhanced with Vitamin C
45
Sustainable Latex-Free Gloves
Eco Gloves' Biodegradable Nitrile Gloves Break Down Faster
44
AI Noise Reduction Apps
Unfear by Samsung Helps People with Autism Cancel Out Triggering Sounds
43
Rapid Cardiac Protein Sensors
This Wrist Sensor Detects Troponin Levels In Cardiac Arrest Patients
42
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
41
Smart Kegel Trainers
The Elvie Trainer Helps Individuals Strengthen Their Pelvic Floor
40
Energy-Enhancing Supplements
JSHealth's AM + PM Formulas Support Sleep and Boosts Energy Levels
39
Anti-Aging Skincare Formulas
Curology Releases Its Latest Personalized Preventative Aging Product
38
UV Damage-Detecting Cameras
Pavise Releases Its Latest UV Camera for Detecting Skin Damage
37
Stroke Recovery Wearable Systems
This System Uses a Earpiece & Watch to Help Prompt Mobility
36
Color-Changing Wound Dressings
This Dressing Turns From Yellow to Blue Upon Detecting Infection
35
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
34
Connected Weightlifter Wearables
The Eigen Fitness Nodes Records Ample Data About Training
33
Digital Wellness Supplements
Lightbody's Total Eye Health Soft Gel Enhances Visual Function
32
Revolutionary Insulin Capsules
This Capsule is Designed to Allow For Oral Insulin Delivery
31
Rapid Energy-Boosting Supplements
VivaStix Launches New Instant Energy + Electrolytes Supplements
30
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
29
REM Sleep Supplements
HealthyCell's Formula Supports REM Sleep with Herbs and Amino Acids
28
Plausible Abuse Assessment Apps
This App Helps Spot Tell-Tale Signs Of Child and Infant Abuse
27
Self-Adjusting Insulin Systems
This System Helps Keep Blood Glucose At Desirable Levels
26
Budget-Friendly THC Gummies
The 'Jaunty Gummies' Are Designed For Affordable THC Consumption
25
Hormone-Balancing Daily Supplements
Sunrider's Prime Again® Offers Endocrine Health Support
24
Portable Blood Pressure Monitors
Homedics' Premium Arm Blood Pressure Monitor Prioritizes Health
23
Flexible Pain Relief Patches
Kailo Flex Met Its Crowdfunding Goal in Just 45 Minutes
22
Early Pregnancy Testing Strips
The Proov hCG Pregnancy Test Provides Accurate and Fast Results
21
Cinnamon-Flavored Turmeric Coffees
NutroCore Announces the 'Cinnamon Turmeric Organic Coffee'
20
On-the-Go Audio Workouts
Obé On the Go Supports Screen-Free Movement
19
Oil-Based Breath Serums
Canadian Brand Mintier is Revolutionizing the Oral Hygiene Industry
18
D2C CBD Wellness Products
Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting
17
Eco-Friendly Covid Test Kits
SureScreen Diagnostics is Launching a Sustainable Covid Solution
16
Produce Phytonutrient Supplements
Bodē Pro 3 Second Salad Has 10 Servings of Phytonutrients
15
Sustainable Pregnancy Test Strips
Bird & Be's Early Results Pregnancy Tests are 99% Accurate
14
Passion Flower Supplements
Nature’s Sunshine Boasts the Passion Flower Single Herb Supplement
13
Self-Folding Surgical Tools
The 'MaSoChain' is Designed For Minimally Invasive Surgeries
12
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
11
Cancer-Combatting Engineered Bacteria
Researchers at Standford Develops Staphylococcus Epidermidis
10
Ayurvedic Dietary Supplements
Himalaya Wellness Ashwagandha+ Comes in Three Options
9
Chocolate-Coffee Cannabis Bars
This THC Bar is Infused With Milk Chocolate & Colombian Coffee
8
Portable Painkilling Drug Trackers
This Gadget Tracks Acetaminophen Levels to Help Avert Overdose
7
Herbal Sleep Supplements
Nature’s Sunshine Boasts the HVP Combination Herb
6
Formulated Pre-Workout Supplements
Bodybuilding.com Releases New Performance Supplement Line
5
Blood Orange Cannabis Gummies
These Delicious Gummies Make Use Of the Cannabichromene Compound
4
Outdoor Rash Kits
The Tecnu Ivy Complete Kit Supports Skin After Contact with Poisonous Plants
3
IVF-Supporting Medical Devices
This Device Carries Out Sperm Selection to Boost IVF Cycle Success
2
Agave-Based Medicines
Genexa Was Granted a Patent for Its Drinkable Agave-Based Medicines
1
Post-Workout Recovery Supplements
SHIFTED Releases Its Latest Post-Workout Recovery Supplement
Related Ideas
Wellness-Inspired Lifestyle Boxes
FabFitFun's New Year, New You Winter Box Includes Fitness Tools
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Assistive Fragrance Devices
L'Oréal My Aura Empowers People with Upper Limb & Visual Disabilities
Hyper-Personalized AI Health Coaches
Thrive Global & OpenAI Startup Fund Deliver Thrive AI Health
High-Performance Sunscreens
Freaks of Nature Protects Outdoor Athletes & Bolsters the Skin Barrier
Mood-Boosting Body Mists
Touchland's Power Essence Body and Hair Mists are Sensorial
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Ultra-Breathable Scar Treatments
ScarScience Boasts Convenient Silicone Scar Sheets
Travel-Inspired Skincare Pop-Ups
Drunk Elephant Launched a ‘See Yourself in a New Flight’ Pop-Up
Clarifying LED Patches
Faeves' Playful, Cat-Shaped LED Acne Patch Appeals to Gen Z
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Turmeric Beauty-Wellness Bundles
KORA Organics x Pressed Supports Inner & Outer Radiance
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
AI-Enhanced Air Conditioners
LG's Menopause Mode Provides Relief from Hot Flashes
Wearable Skin Sensors
HapSense Helps Scientists Accelerate the Analysis of Cosmetic Products
AI-Enabled Posture Wearables
The 'Straight+' Posture Monitoring Wearable Gently Trains the Body
Korean Beauty Self-Care Essentials
dearcloud™ Introduces a Fresh Line of Self-Care Essentials
Cooling Menopause Wearables
The Terra System Automatically Cools Hot Flashes Throughout the Night
LED-Powered Skincare Masks
The Shark CryoGlow Has Blue, Red and Infrared LED Technology
AI-Powered Nutrition Tracking Tools
Bevel Enhances Its Platform with Artificial Intelligence
Sensorial Beauty Brands
Daise Targets Gen Z and Gen Alpha with its Playful Fragrances
AI-Powered Home Therapy Booths
Ceragem's Sauna Analyzes Data to Provide Personalized Therapies
Naturally Inspired Body Dryers
The SUMSEI Air Shower Dries the Body with a Comforting Breeze
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
Accessible Mindful Shopping Initiatives
Style DNA Brings Sustainability to Black Friday Shopping
Streetwear-Inspired Beauty Collections
dearcloud™ Collaborates with Supreme® and Paul Frank®
Body Skincare Lines
The New Dove Crème Serum Collection Offers Science-Backed Formulas
Pro-Grade Skincare Collections
Hydrinity Accelerated Skin Science is Launching in India
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Groundbreaking Nutrition Management Platforms
The Drop by Rex.fit is Innovative & Convenient
Affordable Dermatologist-Developed Products
HH Science™ Launched an Affordable Skincare Line
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Biotech Dry Shampoos
K18's AirWash Features Freshly Patented odorBIND Smart-Release Biotechnology
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Skincare Research Hubs
The Ordinary’s New Website Grants Free Access to White Papers
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
AI-Paired Wound Patches
MedicosBiotech Won a CES 2025 Innovation Award in Digital Health
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
Perimenopause Wearables
Peri Tracks Periomenopause Symptoms Accurately & Objectively
Preventative AI-Powered Healthcare Platforms
Nutrix Combines Wearable Technology with AI Analysis
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Adorable Holiday Skincare Collections
The dearcloud™ Holiday Collection is Aesthetically Pleasing
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Expanded Cannabis Product Lines
Solei Introduces New Beverage and Products for Topical Needs
AI-Powered Gut Health Companions
Ustwo Unveils Breakthrough Digital Coaching App Sproutiful
Seasonal Personal Care Products
The Native Holiday Collection Has New and Returning Favorites
Innovative Foot Care Products
Barefoot Scientist Emphasizes Comfort and Relaxation
Empowering Menopause Campaigns
GenM's Live Your Best Menopause Supports Confidence & Choice
Heartwarming Life-Tech Apparel
nanamica Introduces a New Collection for Spring/Summer 2025
UV-Blocking Hydrogel Sun Patches
dearcloud™'s UC Block Hydrogel Sun Patches are Practical
Scientifically Advanced Moisturizers
Shiseido's Advanced Cream Firms & Brightens Skin in Two Weeks
Sporty Social Skincare Campaigns
The Tatcha Moisture Match Up Campaign is Running on TikTok
Sensorial Self-Care Essentials
Touchland Expands into Canada at Sephora Locations Nationwide
Cooling Body Sprays
Otella's Body Sprays Instantly Soothe and Refresh Skin
Holiday Beauty Advent Calendars
HH Science™'s Special Holiday Box Features 12 Products
Digital Skincare Passports
Shisedo Unveils the Ulé Capsule with the New Digital Product Passports
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
Fine-Fragrance Body Mists
Nest New York Reforms its Fragrances to Develop Body Mists
Functional Vitamin-Infused Patches
The Patch Brand's Transdermal Patches Boost Energy & More
Pop-Up Sensory Showers
Dove's South Bank Activation Spotlights MicroMoisture Technology
Imaginative AI Perfumes
DUA Brand Uses AI Scent Technology to Craft Immersive Fragrances
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Worker Injury-Preventing Wearables
Bardavon's 'Preventure' Sensor Enhances Workplace Safety
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Conveniently-Packaged Korean Skincare
KAHI Beauty's 'Airy Fit Sun Stick' is Small and Powerful
Toning Body Serums
Joonbyrd's Oil-in-Gel Serum Features Synthetic Sapphire & Songyi Mushroom
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Climate-Resilient Skincare Devices
The Physio Radiance Visage+ Facial Device Defends Skin
DHA-Infused Contour Sticks
This Dolce Glow Innovation Combines Makeup, Skincare and Tanning
Heat-Activated Natural Deodorants
This Plant-Powered Deodorant Scent is Activated by the Body
Athlete-Centric Body Care Brands
Sloane Stephens Debuts Doc & Glo
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
Relaxing Self-Care Gift Sets
grace & stella Offers Holiday Gift Sets to Foster Feel-Good Moments
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Results-Driven Natural Skincare
Britto Skin Shares the Power of Plant-Based Actives
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Fashionista-Inspired Hair Lines
Matilda Djerf Unveils a Haircare Brand Called Djerf Avenue Beauty
Skincare-Inspired Self-Tanners
Tan-Luxe The Future Airbrush 360 Self-Tan Mist is Long-Lasting
Targeted Melanin Deodorants
SheaMoisture's Deodorants are Black Dermatologist-Approved
Comprehensive Health Care Suites
Bright Sits on the Intersection of Technology and Health
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
AI-Powered Wellness Platforms
Gabit is a New AI Fitness and Skincare Platform for Consumers
Respiratory Relief Patches
Ross J Barr's Breathe Patches Open the Airways with Oils and Herbs
Actress-Made Menopause Lines
Halle Berry's Brand Offers Support for Those Going Through Menopause
Gynecologist-Formulated Skincare Oils
Naydaya's Victory Oil Soothes and Hydrates Intimate Skin
Intimate Wellness LED Devices
Joylux and Respin Debuted a Special Edition vFit Plus
Virtual Wellness Assistants
EvieAI is Exclusively Trained with Medical Journal Data
Tech-Enhanced Beauty Marketplaces
Fresha Plans to Boost Machine Learning and AI Robotics Abilities
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Biotechnology-Enhanced Daily Moisturizers
Lancer Skincare Debuts Its Gravity Defying Moisturizer
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Individually Optimized Mattresses
Bedgear's M3 Ambient Mattress Offers Personalized Comfort
Personalized Breathwork Apps
FivePointFive Introduces a New Approach to Wellness
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Underarm-Focused Gift Sets
Kaia Naturals' Limited-Edition Gift Sets Elevate Underarm Care
Pain Relief Therapy Mats
Sparkle Mats Offers a New and Innovative Solution for Pain Relief
Physician-Formulated Ayurvedic Oils
Chopra Offers Ayurvedic Body Oils Tailored to Your Dosha
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Circulation-Promoting Sleepwear Lines
Hologenix and DAGi Debut a Collaborative Sleepwear Line
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Portable Skincare Humidifiers
The Dr. Idriss x Canopy Portable Humidifier Supports Hydration
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Menopause-Friendly Collections
The Matalan Menopause Range is MTick-Approved by GenM
Aromatic Breathwork Devices
The Beem Helps to Balance Moods with Acupressure & Aromachology
Beauty-Supporting Bed Sheets
Touché Offers Temperature-Regulating Eucalyptus Bedding
Sustainable AI Fashion Platforms
Pronti AI Aims to Eliminate 'Outfit Stress'
Debloating Skincare Gummies
De-Puff by Imaraïs Beauty Reduces Puffiness and Inflammation
Advanced SPF-Enhanced Skincare Formulas
Hh Science’s Recent SPF Product Launches are Multi-Faceted
High-Tech Personalized Wellness Partnerships
ASENSEI and 3DLOOKCollaborate to Enhance Wellness
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Feminine Health Product Expansions
pH-D Feminine Health is Arriving at Walmart with Six Products
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Slumber-Inducing Hotel Collections
Sleep Glow Launches its Newest Sleep Collection for Hotels
Proactive Health Supplements
LTH's Products Meet the Demand for Proactive Health
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Personal Wellness Capsules
Shop LC Launches Two New Wellness Products for its Lifestyle Category
Next-Generation Health Supplements
PharmaLinea Unveils a New Supplement Line for Health Management
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech