OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
Jana Pijak — April 10, 2023 — Lifestyle
References: prolificnorth
OVUM is a female-founded startup launching a recyclable, early-detection pregnancy test. Addressing growing consumer desires for more eco-friendly fertility and pregnancy products, the company is teaming up with Wild PR to boost brand awareness and overall online visibility.
This new innovation was born when founder, CEO and endurance athlete Jenny Wordsworth who was frustrated by the current market for conception products when she began her conception journey. Wordsworth spoke more about OVUM's Wild PR partnership, explaining its decision to appoint an all-female team as part of its ongoing work in the fertility and femtech sector.
"It was their partnership with Fertility Matters at Work that assured us we’d be partnering with women who understand the mindset and sensitivities around the woman who is experiencing the pain of trying to conceive and bring a baby home. This is hugely important to us at OVUM as we’re here to disrupt an industry that has never put this customer at the forefront of all that it does," said Wordsworth.
This new innovation was born when founder, CEO and endurance athlete Jenny Wordsworth who was frustrated by the current market for conception products when she began her conception journey. Wordsworth spoke more about OVUM's Wild PR partnership, explaining its decision to appoint an all-female team as part of its ongoing work in the fertility and femtech sector.
"It was their partnership with Fertility Matters at Work that assured us we’d be partnering with women who understand the mindset and sensitivities around the woman who is experiencing the pain of trying to conceive and bring a baby home. This is hugely important to us at OVUM as we’re here to disrupt an industry that has never put this customer at the forefront of all that it does," said Wordsworth.
Trend Themes
1. Eco-friendly Pregnancy Tests - Developing pregnancy tests that are recyclable and environmentally friendly can change the industry and promote consumer trust.
2. Femtech - Advances in woman’s health technology is creating a new industry that harnesses digital tools to improve the health and wellness of women.
3. Sustainability - In the age of climate change, more companies are recognizing the importance of green technology and finding ways to create a more sustainable future.
Industry Implications
1. Fertility Products - Creating new, eco-friendly products in the fertility industry can drive innovation and promote more sustainable methods of conception.
2. Healthcare - Incorporating eco-friendly practices and products within the healthcare industry can promote sustainability and help to reduce carbon footprint.
3. Marketing and Advertising - Partnering with female-led advertising agencies can help to bring attention to emerging trends in femtech products and promote more female-centric products and services.
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