Naydaya's Victory Oil Soothes and Hydrates Intimate Skin
Laura McQuarrie — August 20, 2024 — Fashion
References: naydaya & marketing-beat
Victory Oil by women’s wellness brand Naydaya is an all-natural, collagen-boosting oil formulated by gynecologists to soothe intimate skin and prevent external dryness. This intimate oil for instant relief is a hormone-free remedy for intimate dryness and it addresses an underserved area of skincare for perimenopausal and menopausal women.
Naydaya's End the Dry Spell campaign acknowledges that 82% of women are affected by vaginal dryness, yet just 46% of those who have experienced it seek help from a medical professional. “When our intimate dryness Victory Oil began selling one every five minutes, we realized the extent of women that were navigating this symptom—and most likely in silence!" says Naydaya founder, Fiona Toomey, "It’s time for us to open up the conversation and let women know they aren’t a biological anomaly, and you don’t have to accept the perpetual discomfort or miss out on the joy of intimacy.”
Naydaya's End the Dry Spell campaign acknowledges that 82% of women are affected by vaginal dryness, yet just 46% of those who have experienced it seek help from a medical professional. “When our intimate dryness Victory Oil began selling one every five minutes, we realized the extent of women that were navigating this symptom—and most likely in silence!" says Naydaya founder, Fiona Toomey, "It’s time for us to open up the conversation and let women know they aren’t a biological anomaly, and you don’t have to accept the perpetual discomfort or miss out on the joy of intimacy.”
Trend Themes
1. Gynecologist-led Skincare Innovations - Victory Oil's creation by gynecologists marks a shift toward medical professionals designing skincare products, filling gaps in consumer trust and expertise.
2. Intimate Wellness Solutions - Products like Victory Oil highlight the growing market for solutions targeting intimate wellness, especially for perimenopausal and menopausal women.
3. Hormone-free Skincare Alternatives - The demand for hormone-free remedies such as Victory Oil reflects a need for effective, natural treatments for intimate skin issues.
Industry Implications
1. Women's Health - The women’s health industry is poised to expand with skincare products that address specific intimate health needs, as seen with Naydaya's Victory Oil.
2. Natural Skincare - Natural skincare brands are innovating to provide hormone-free solutions for sensitive areas, catering to growing consumer preferences for all-natural ingredients.
3. Medical Skincare - Medical skincare is evolving to include products like gynecologist-formulated oils, bridging the gap between clinical expertise and everyday consumer use.
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