The Latest SheaMoisture Deodorants Come in Two Varieties
Michael Hemsworth — March 14, 2025 — Fashion
References: sheamoisture & drugstorenews
The latest SheaMoisture deodorants are making their debut as a series of personal care products formulated with the skincare needs of consumers with melanin-rich skin in mind. The products come in the Aluminum Free Deodorant Sticks and the Whole Body Deodorant Sprays, which are both Black dermatologist-approved and also cruelty-free. The products come in the Coconut & Hibiscus and Vitamin C + Niacinamide options for the Aluminum Free Deodorant Sticks, while the Whole Body Deodorant Sprays come in Raw Shea Butter + Hyaluronic Acid and Coconut & Hibiscus options.
Head of SheaMoisture Deodorant Kevin Tolson spoke on the new products saying, "SheaMoisture has long focused on celebrating the versatility of Black women and we are committed to helping them express their fullest selves. With SheaMoisture Deodorant, we double down on that expression and versatility through products meant for all phases of her life—be it in the race or beyond—leaving her feeling confident and worry-free. ”
Head of SheaMoisture Deodorant Kevin Tolson spoke on the new products saying, "SheaMoisture has long focused on celebrating the versatility of Black women and we are committed to helping them express their fullest selves. With SheaMoisture Deodorant, we double down on that expression and versatility through products meant for all phases of her life—be it in the race or beyond—leaving her feeling confident and worry-free. ”
Trend Themes
1. Melanin-rich-skin Personal Care - Personal care products tailored for melanin-rich skin highlight an industry trend towards inclusive beauty solutions.
2. Aluminum-free Deodorants - The rising preference for aluminum-free formulations in deodorants is driving innovation in health-conscious personal hygiene products.
3. Cruelty-free Beauty - The demand for cruelty-free personal care products reflects a growing consumer preference for ethically sourced beauty solutions.
Industry Implications
1. Inclusive Beauty Products - The inclusive beauty industry is expanding through the development of skincare-inspired formulations that cater to diverse skin types.
2. Natural Deodorant Market - Increased consumer awareness regarding the ingredients in personal care items propels the natural deodorant market towards innovative advancements.
3. Dermatologist-approved Skincare - The rise of dermatologist-approved skincare products indicates a surge in consumer trust in physician-endorsed beauty solutions.
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