From transgender dolls to kitchen chemistry sets, the March 2017 youth trends reveal that playtime is constantly evolving. Not only are today's toys more diverse, but they also encourage kids to build meaningful skills that will help them as they grow.
One of the biggest innovations in the world of toys is the rise of non-traditional characters. Instead of choosing between Barbie and G.I. Joe, kids can now choose from a wide variety of characters that reflect the vast diversity among children. Some examples of these toys include the first-ever boy doll from American Girl and the first doll based on a transgender teen.
Beyond an emphasis on diversity, the March 2017 youth trends also reveal an emphasis on educational play. This includes everything from simple crafts such as Crayola's DIY Silly Scents Marker Maker to more high-tech toys such as WowWee's COJI robot.
Top 45 Youth Ideas in March

45
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon

44
Unicycle Child Bikes
The Mountain Buggy 'Unirider' Child's Bike Increases Overall Balance

43
Underwater Exploration Toys
The GeoSafari Jr. Subscope Lets Kids Uncover Underwater Worlds
42
Three-Wheeled Go-Kart Toys
The Morgan EV3 Junior is a Child-Sized Version of the EV3
41
No-Tech Coding Toys
The 'Let's Go Code! Activity Set' for Kids Teaches Programming Without Tech
40
Augmented Reality Gym Classes
The SAGA Interactive Gym is Being Used in Quebec Schools
39
Location-Tracking Child Wearables
The 'Jiobit' Bluetooth GPS Tracker Keeps an Eye on Location
38
STEM Playground Toys
Learning Resources' Building Playset Focuses on Engineering and Design
37
Carnival Chance Games
'Pie Face Sky High' is a New Standing Version of Hasbro's Pie Face Game
36
AR Aquarium Toys
Pai Technology's 'Ocean Pets' is a Unique Virtual Aquarium for Kids
35
Kid-Friendly Gym Toys
Jakks Pacific's 'Little Mighty Gym' Works in Tandem with a Tablet Screen
34
Musical Flying Disks
The Disc Jock-e is an Outdoor Toy That Boasts Bluetooth Connectivity
33
Desk-Embedded Bed Furniture
This Small Bedroom Furniture Piece Combines Necessary Items
32
Cartoon Friendship Toys
TOMY's Molang Toys Teach Respect, Happiness and Solidarity
31
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
30
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
29
Drummer Boy Dolls
The Newest American Girl Doll is Logan Everett, the Brand's First-Ever Boy
28
AR Coding Robots
Pai Technology's 'PaiGO' is a Bot That Teaches Programming for Children
27
Finger-Sized Monkey Toys
Fingerlings Baby Monkeys Know When They are Being Touched or Talked To
26
Stylish Disney Character Dolls
Tokyo Disney's New Fashion Dolls are Inspired by Beloved Characters
25
Indoor Gymnastic Play Sets
The 'PEGAS' Children's Indoor Gym Encourages Continuous Exercise
24
Kid-Friendly Therapy Robots
'Darwin' Provides Robot Therapy to Children with Cerebral Palsy
23
Amateur Animation Toys
The Stickbot Zanimation Studio Includes a Green Screen for Movie-Making
22
Chewy Teddy Bear Cookies
The New Teddy Soft Bakes Snacks are a Chewy Alternative to Teddy Grahams
21
Dessert-Inspired Decorating Toys
'Sweetlings' Inspires Kids to Make Imaginative Whipped Clay Toys
20
Musical Light-Up Dolls
This New Rapunzel Doll is Being Introduced Alongside Tangled: The Series
19
Self-Launching Kites
These Kite Toys Make It Easier to Send a Kite Flying into the Sky
18
Precision Blaster Toys
Buzz Bee Toys' Air Warriors Blizzard Sends Darts Flying Up to 100 Feet
17
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
16
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
15
Responsive Holographic Dolls
'Hello Barbie Hologram' Gives Kids a New Way to Interact with Barbie
14
Cereal-Inspired Sneakers
The Nike Little Posite Pro 'Fruity Pebbles' Sneakers are Colorful
13
Child-Minding Robots
The 5elements Robot Nanny Can Watch Your Children and Follow Them Around
12
Sensory Activation Playsets
This Educational Toy Set Teaches Science Through the Five Senses
11
Gesture-Based Card Games
'Happy Salmon' is a Quirky, Fast-Paced Game of Fist Bumps and High-Fives
10
Emotive Coding Robots
WowWee's 'COJI' Teaches Kids Basic Programming with Emojis
9
Personalized Building Block Kits
This LEGO Store Produces Custom Lego Kits in a Child's Likeness
8
Familial Payment Services
Virtual Piggy is Launching a Family-Focused Mobile Banking Solution
7
Gooey Pool Powders
Gelli Baff's Pool Toy Turns Water into a Thick, Colored Goo
6
Odoriferous Marker-Making Kits
Crayola's Silly Scents Marker Maker Helps Kids Craft Custom Smells
5
Rain Boot-Clad Dolls
American Girl's New 'WellieWishers' Dolls are Designed for Younger Kids
4
Crowdfunded Money-Saving Apps
The 'Kidfund' App Enables Money Savings for Young Ones Early on
3
Beard-Growing Games
'Big Beard Battle' is an Action-Packed Family Game Around Facial Hair
2
Kitchen Chemistry Sets
This Kitchen Toy Playset from John Adams Encourages Safe Discoveries
1
Transformative Phone Toys
These Nostalgic Phone-Shaped Toys Change into Transformer Characters
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Collectible Dolls
Netflix and Mattel Introduces Squid Game Collectibles
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
LNY-Inspired Toys
LEGO's Lunar New Year Collection Offers Celebration and Creativity
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Doll-Inspired Sanitaryware Collections
HEWI and Barbie Join Forces on a Bathroom Collection
Ethereal Self-Care Collections
The Dream Collection by Rituals Targets Gen Z
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Minimalist Play Furniture
Blueberry and Third Specializes in Slick and Stylish Toys
Girlhood-Celebrating Candle Collections
Candier Debuts the Bold Girl Crush Collection
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Lunar New Year Dolls
Barbie Unveils the 2025 Dolls Channeling Good Fortune and Luck
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Kid-Safe Makeup Kits
Jovy Makes EWG VERIFIED Makeup with Plant-Based Ingredients for Play
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Health-Focused Youth Skincare
Revolution Skin Shares Age-Safe Solutions for Gen Z & Gen Alpha
Squishable Construction Toys
Squishmallows x BLDR Playsets Feature Soft Belly Pieces
Birthday-Themed Mochi Treats
My/Mochi and Mattel Debut Barbie Birthday Cake Ice Cream
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Nostalgic LEGO Roller Skates
The LEGO® Creator 3-in-1 Girls Retro Roller Skate is Playful
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
Playful Spring-Forward Statements
The Marc Jacobs' 'Charm Collection' Embodies Springtime Vibrancy
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Kid-Friendly Beauty Events
Beauty Explorer Day Sparks Kids' Interest in the Beauty Industry
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Faux Christmas Candle Kits
LEGO Unveils its Festive Christmas Table Decoration Set
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Pink-Hued Bath Lines
Barbie x HEWI Unveil a Bauhaus-Inspired Pink Sanitaryware Collection
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Doll-Matching Personalized Footwear
American Girl and Crocs Join Forces on Matching Shoes
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Non-Toxic Kid-Friendly Make-Up Kits
Klee Naturals' Kids' Makeup Kit Boasts Natural Ingredients
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Award-Winning Magnetic Building Sets
MAGNA-TILES® Affirms Itself as a Leader in Educational Toys
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Glam Bracelet-Making Kits
This Juicy Couture Bracelet Kit Features Ten Unique Charms
Nostalgic Bath Product Lines
Mr. Bubble Unveils Options for National Bubble Bath Day
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Easter-Themed Animation Merch
CandyRific Gabby's Dollhouse Products Will Arrive in the Spring
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Child-Forward Travel Planning Kits
Trip Jones Offers Kid-Friendly Travel Planning
Crystal Floral Arrangement Kits
Cra-Z-Art's DIY Crystal Floral Kits Double as Decor for All Ages
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Beauty Product Easter Gifts
The Next Beauty Easter Egg Was Created with Cath Kidston
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Curl Care Dolls
Healthy Roots Dolls Have Washable, Styleable Textured Hair
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Phygital Fashion Dolls
Dress To Impress Mystery Models Brings a Beloved Fashion Game Offline
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Kid-Friendly Kitchen Stations
Studio Eggi Revolutionizes Kids’ Playrooms with Thoughtful Design
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Easter-Themed Collectible Dolls
L.O.L. Surprise! Pastel Party is an Alternative to Chocolate Gifts
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Fantastical Collectible Dolls
L.O.L. Surprise!'s Fantasy-Themed Dolls Share New Play Patterns
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Long-Haul Flight Toys
Turkish Airlines Created My Travel Buddy for Young Travelers
Kindergarten-Focused Hands-On Learning Solutions
LEGO® Education Science Enhances Learning
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Space-Inspired Toy Collections
Stomp Rocket® Debuts the Space Collection at Target & Toy Retailers
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Gender-Neutral Stroller Toys
Hart & Hero's Herotron Challenges the Gender Play Gap
Youth-Safe Skincare Trios
Girlyish Skincare Shares a Simple, Safe Three-Step Routine for All Ages
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Personalized Story Creators
TinkerTell Offers AI-Crafted Stories That Make Every Child the Hero
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Sci-Fi-Inspired Toy Lines
Jazwares Partners with Netflix to Release a Stranger Things Capsule
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Skill-Building Play Kitchens
The Real Life Play Kitchen by Lovevery Safely Sharpens Motor Skills
Transformative Floral Puzzle Characters
LEGO Korea Unveils the Floral Fighter Figures
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Imaginative Pared-Back Art Supplies
Woset Designs a Range of Stationary and Furniture for Kids
Dainty Children's Holiday Capsules
Janie and Jack Unveil a New Collection with American Girl