Crayola's Silly Scents Marker Maker Helps Kids Craft Custom Smells
Laura McQuarrie — February 24, 2017 — Life-Stages
References: shop.crayola & cnbc
The Silly Scents Marker Maker is a new toy for kids that Crayola unveiled at this year's New York Toy Fair that gives young creators the chance to create both pleasant and gross-out scents.
With this Marker Maker, kids will be able to make their own drawing tools with scented inks that smell like sweet orange or fresh air, as well as dirty potatoes and sour pickles.
Crayola launched its Silly Scents line in the early 2000s and since then has also launched a number of Marker Makers. However, the Silly Scents Marker Maker takes elements from both of these kinds of products to form a marker creation kit that will provide endless hours of amusement.
With this Marker Maker, kids will be able to make their own drawing tools with scented inks that smell like sweet orange or fresh air, as well as dirty potatoes and sour pickles.
Crayola launched its Silly Scents line in the early 2000s and since then has also launched a number of Marker Makers. However, the Silly Scents Marker Maker takes elements from both of these kinds of products to form a marker creation kit that will provide endless hours of amusement.
Trend Themes
1. Custom Scented Products - The Silly Scents Marker Maker taps into the trend of personalized and customizable scented products, offering children the opportunity to create their own scented markers.
2. Multi-sensory Experiences - The toy highlights the growing trend of multi-sensory experiences, combining the visual aspect of drawing with the olfactory experience of scents.
3. Interactive Toy Making - The Marker Maker reflects the trend of interactive toy making, empowering children to actively participate in the creation process of their toys.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the disruptive innovation opportunity of integrating scent customization into their products.
2. Stationery and Art Supplies - The stationery and art supplies industry can capitalize on the trend of personalized scented markers by developing similar customizable products for both kids and adults.
3. Educational Tools and Kits - The educational tools and kits industry can create interactive learning experiences by incorporating scent customization features into their products.
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