While skincare brands traditionally target a female demographic, there has been an increase in male skincare products within the cosmetic industry in recent months. These male products tend to focus on masculine packaging and often incorporate a beard-taming product.
Today's male skincare comes in a variety of forms, including Nivea's new cooling product range that is specifically designed for men with sensitive skin. In addition to the sensitive skincare products on the market, there are items that cater to eco-conscious consumers as well. For example, the Portland General Store's Black Willow Bark Toner is an all-natural and wholesome product that is ideal for vegan audiences.
Traditionally, men have a more difficult time finding products for their skin but the market's recent focus on male skincare illustrate's the gender's growing presence in the cosmetic industry.
26 Male Skincare Products
26
Lifestyle-Specific Skincare
This New Skin Cream Eliminates Signs of Aging Caused by Bad Habits
25
Masculine Skincare Devices
FOREO's Luna System is Re-Designed for a Male Demographic
24
Vintage Flask-Inpired Kits
The Men’s Soap Shop Skincare and Shaving Kit is Sleek and All-Natural
23
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
22
Energetic Skincare Ads
This Nivea Men Skincare Ad Shows How Revitalizing Its Products Are
21
Seafaring Grooming Kits
The Brooklyn Grooming Beard Balm Sampler Boasts Mythical Branding
20
Black Men-Targeting Razors
The Bevel Shaving System by Walker and Company Addresses Curly Hair
19
Cooling Male Skincare Products
The Nivea Men 'Sensitive' Line Provides Relief for Irritable Skin
18
Illustrated Grooming Products
Hommer's Beard Oils and Shampoos Boast Vintage-Themed Packaging
17
Hardcore Skincare Lines
DTRT is a Range for Men Who Take Skincare Seriously
16
Jetsetter Skincare Kits
This Traveller’s Skincare Kit is a Perfect Gift for Father's Day
15
Surfing Skincare Bottles
Grisha Serov's Sun Care Product Concept Mimics the Shape of a Surfboard
14
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
13
Barbershop Beauty Branding
Mr. Parker is Set for the Modern Gentleman
12
All-Natural Men's Skincare
Bullocks by Cowshed is the Luxurious Brand's Men's Range
11
Modern Male Skincare Lines
Ernest Supplies Creates Effective Eco-Friendly Cosmetics for Men
10
Streamlined Men's Skincare
Port Products is a Line of Naturally Derived Cosmetics for Men
9
Vegan Male Beauty Products
The Portland General Store's Black Willow Bark Toner is All Natural
8
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
7
Masculine Cosmetics Branding
This Men's Skincare Line Boasts a Refined Brand Image
6
Men's Grooming Marketplaces
Niven & Joshua is a Digital Destination for Quality Men's Skincare
5
Clay-Infused Shaving Creams
Fat and the Moon's Organic Products Target Sensitive Skin
4
Racecar-Inspired Skincare Packaging
Packaging for Maximum for Men Takes Cues from the Racetrack
3
Caffeinated Men's Soaps
This Exfoliating Body Bar from Ernest Supplies Includes Caffeine
2
Authoritative Male Cosmetic Branding
Messr Uses a Clean Design to Show Affluence
1
Natural Spray Deodorants
The Aesop Deodorant is a Great Alternative to Roll-On Antiperspirant
Related Ideas
Melanin-Rich Skin Lotions
Nivea Skin Firming Melaning Beauty & Hydration Lotion is Revitalizing
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Recycled Metal Skincare Packaging
The NIVEA Creme Tin Now Has an 80% Recycled Aluminum Design
Bio-Enhanced Skincare Ranges
Orveda's Signature Products are Powerful and Effective
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Whole Body Deodorants
Dove Men+Care Offers Whole Body Deodorant in Spray, Stick, and Cream Format
Bubbly Skincare Toners
Junoco's Bubble Toner Delights the Senses with a Refreshing, Foamy Texture
Wilderness-Inspired Soap Collections
Every Man Jack Debuts Its Cold Plunge Bar Soaps
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Frozen Toner Pads
Sofie Pavitt's Nice Ice is a Pack of 12 Cryo Toning Treatments
Performance-Driven Men's Skincare
Shiseido Men Boast Two New High-End Beauty Products
Mushroom-Powered Skincare Lines
The Mega-Mushroom, Available Through Origins Canada, is Soothing
Teen-Targeted Skincare Products
InstaNatural Besties Offers Fun Ways for Teens to Enjoy Skincare
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
Sensitive Skin Cosmetic Campaigns
The Cetaphil For Everyone’s Sensitive Skin Campaign is Inclusive
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Solid Personal Care Sticks
WYOS' Everything Set Includes Take-Anywhere Solutions for Skin & Hair
De-Stressing Facial Moisturizers
Clarins' Multi-Active Day & Night Care Features Sea Holly Extract
Vitamin-Enriched Sun Care Products
The InstaNatural Vitamin C Range Now Includes SPF
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
Wellness-Boosting Skincare Rituals
Consonant Matches Clinically Proven Skincare to Care Pairings
Expanded Cannabis Product Lines
Solei Introduces New Beverage and Products for Topical Needs
Hormone-Friendly Ayurvedic Skincare Brands
Aste Wellness Addresses Women's Health Throughout Life
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Natural Men's Cleansing Solutions
Dr. Squatch Introduces Real Soap Body Wash for Discerning Men
Luxurious CBD Skincare
ShikSona Beauty Introduces Groundbreaking Skincare Line
Skincare Versatility Campaigns
The 'Expect More with Eucerin' Campaign Stars Mandy Moore
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
Microbiome-Friendly Skincare Collections
Manasi 7's MicrobioSkin Line Reinforces the Skin Barrier
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Melanin-Rich Skin Cosmetics
Vaseline Radiant X Caterers to Concerns for Black and Brown Skin
Cooling Body Sprays
Otella's Body Sprays Instantly Soothe and Refresh Skin
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
Micro-Peptide Moisturizers
Neutrogena Collagen Bank Addresses Gen Z's Aging Concerns
Modern Men's Skincare Lines
Magnolia League Focuses on Clear Formulations and High Performance
Gen X Wrinkle-Relaxing Moisturizers
BeautyStat's Moisturizer Boasts a Potent 22-Amino Acid Peptide
High-Quality Sensitive Skincare
CV Skinlabs collection of Sensitive Skincare
Sensitive Skincare Exfoliators
Cetaphil's Gentle Exfoliating Line Supports Gentle Daily Care
Accessible Skincare Gift Branding
These NIVEA Gift Packs Feature NaviLens Technology in the UK
Targeted Two-in-One Shampoos
Dove Men+Care 2-in-1 Shampoo + Conditioner Comes in Four Options
Age-Restricted Skincare
Mantle Implemented an Age Limit on Its Website to Protect Gen Alpha
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
Comprehensive Men's Makeup Kits
Obayaty's Kit Comprises An Eye Booster, Retouch Stick & Lip Balm
Functional Facial Mists
These evial Facial Mists Support Skin with More Than Just Hydration
Men's Personal Care Brands
Jake Paul Launches a Men's Personal Care Brand to Be Sold at Walmart
Men's Health Supplement Lines
Sunrider International Spotlights Products for Men's Health Month
Radiance-Revealing Skincare
The Nectar Life Elite Radiance Skincare Collection Has Five Products
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Everyday Athlete Skincare
Rugby Olympian Ilona Maher Launched Medalist for Female Athletes
Botanical Men's Grooming Products
Yves Rocher Offers a Men's Face and Beard Care Routine
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Women-Empowering Self-Care Products
Emmeline Skin is a New Skincare Brand Based in Scottsdale, AZ
Cognitive Wellbeing Products
Nu Skin Unveils the MYND360 Supplement and Topicals Line
Proactive Modern Skincare Lines
Mimosa Lane Enters the Beauty Market, Focusing on Sun Protection
Menopausal Skincare Solutions
The B. Menopause Range is Available Exclusively at Superdrug
Beneficial Skincare-Inspired Cleansers
These CeraVe Products Support Dry and Acne-Prone Skin
Healthy Hydration Skincare
Versed's Hydration Collection is a Simple Solution for Comfortable Skin
Menopause Skincare Trios
Skin Federation Curated an Intimate Skincare Routine for Menopausal Women
Shielding Urban Skincare
Urban Kind Supports and Protects City Skin Against the Sun, Smog & Stress
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Roll-On Men's Deodorants
NIVEA Men Deodorant Has Expanded Its Reach into Canada
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
Gentle Pre-Teen Skincare
Your Skin Stuff Specializes in Youth-Safe Skincare for Ages Eight to 12
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Hydration-Enhancing Skincare Products
KORRES Has Introduced Two New Skincare Products
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Sandal Brand Skincare Launches
Birkenstock Introduces its New Care Essentials Capsule
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Stackable Skincare Treatments
Dr. Few Skincare Shares Clean, MD-Formulated Skincare
Premium Private Label Cosmetics
These Onoxa Skincare Products Respond to Consumer Demands
Prestigious Masculine Deodorants
Rock Face Impact is Arriving in the UK as a Boots Exclusive
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Japanese Male Skincare Capsules
RÉALI de GELÉE RICH Releases a Men's Skincare Regime
Naturally Powered Plumping Skincare
The Weleda Plumping Range Includes Five Products
Clean Ayurvedic Skincare
Sahajan's Hero Products Include a Cleansing Milk & Brightening Mask
Men's Overnight Lip Treatments
Jack Black's NightMode™ Lip Treatment Rejuvenates and Nourishes
All-in-One Men's Skincare Duos
Yves Rocher Offers the Men's Hair and Body Wash Kit
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Targeted Melanin Skincare
Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
Refreshing Men's Cleansers
Blair + Jack's Refreshing Cleanser is Marketed as Ultra-Gentle
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Repairing Anti-Aging Creams
Idc Dermo Presents a Brand-New Repairing Anti-Aging Cream
Streamlined Skincare Solutions
Mio Cosmetics Delivers Straightforward Skincare Routines for All
Azelaic Acid-Powered Skin Treatments
Blair&Kack Introduces the Anti-bump Treatment
Indian Sun Care Lines
NIVEA SUN Launches a Variety of New Sun Care Products for Indian Consumers
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
Antioxidant-Rich Men's Exfoliating Treatments
Blair&Jack Boasts a Powerful Exfoliating Treatment
Luxury Men's Body Washes
Cremo Body Wash is Rolling Out in Two New Fragrances
Simplistic Skincare Essentials
MARLOWE. Presents a Skincare Regime for Gen Z Males
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Teen-Targeted Skincare Lines
Evereden is Unveiling a New Teenage Skincare Collection for the Youth
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Microbiome-Friendly Shampoo-Conditioners
Nutrafol's Active Cleanse for Men Combats Thinning
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
CBD-Infused Facial Balms
Respect Wellness' Smooth Facial Balm is Optimized for Menopausal Skin
Ceramide-Boosting Moisturizers
The Simple Active Skin Barrier Care Range Has Two New Products
Skincare-Influenced Body Washes
Naturium Body Wash now Comes in Two New Options
Student Skincare Packs
Lush's Curated and Custom Boxes Make Day and Night Skincare Accessible
Silver-Powered Skincare Lines
Silver Biotics' Skincare is Designed to Enhance Skin Health
Festive Men's Lip Balm Sets
The Balm Squad® Set by Jack Black Features 4 Lip Balms
Affordable Balancing Skincare Lines
Burt's Bees' Clear & Balanced Addresses a Variety of Concerns
Aromatic Woodsy Grooming Products
The Nautica Grooming Collection Includes Three Products
Spot-Correcting Skincare Lines
HYPHEN Debuts a Line of Acne-Fighting Skincare for Indian Consumers
Plant-Rich Facial Care Products
These New Weleda Facial Care Products Come in Two Ranges
Retail-Exclusive Skincare Ranges
Skin + Me is Debuting an Exclusive Line at John Lewis and Boots
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Easy Skincare Routine Sets
Ultimate Easy Skincare Duo Kit by Hommeface Caters to Men
Men's Curl Crèmes
Wavy's Everyday Curl Crème Delivers Curl Care for Men
Eco-Conscious Moisturizing Soaps
Every Man Jack Unveils its Sustainable Bar Soap Collection
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Age-Combating Skincare Lines
Nuxe Unveils its Anti-Aging Skincare Range for Traveling Consumers
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Natural Remedy Experiences
The THAYERS Pop-Up in London Spotlights the Brand's Witch Hazel Toner
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Calming Gel Moisturizers
Dr.G’s R.E.D Blemish Clear Soothing Cream Alleviates Irritated Skin
Targeted Balancing Skincare
No.7 Derm Solutions Addresses and Corrects Specific Skin Issues
Cooling Gel Moisturizers
111SKIN's Cryo Revitalising Moisturizer Visibly Enhances Skin Elasticity
Japanese-Inspired Intimate Care Lines
India's IKEMEN Unveils a New Intimate Care Line for Men