Grisha Serov's Sun Care Product Concept Mimics the Shape of a Surfboard
Laura McQuarrie — July 18, 2015 — Lifestyle
References: be.net & packagingoftheworld
'SUNOFABEACH' is a sun care product concept by designer Grisha Serov. Just as a surfboard is essential to a surfer's enjoyment of the water, proper sun care is vital too.
This fun concept imagines a range of sun care gel for men that comes packaged in a surfboard-inspired tube. Like an icon that could be found on a vintage sports car, each bottle is stamped with a number that represents the strength of the SPF levels.
To go along with each fun surfboard bottle, Serov pictures that each eco-friendly box would have a different line illustration to help consumers identify with the lifestyle aspect of the product. Although the product is meant to be marketed to men, the sheer novelty of it would also make it ideal for women and children as well.
This fun concept imagines a range of sun care gel for men that comes packaged in a surfboard-inspired tube. Like an icon that could be found on a vintage sports car, each bottle is stamped with a number that represents the strength of the SPF levels.
To go along with each fun surfboard bottle, Serov pictures that each eco-friendly box would have a different line illustration to help consumers identify with the lifestyle aspect of the product. Although the product is meant to be marketed to men, the sheer novelty of it would also make it ideal for women and children as well.
Trend Themes
1. Surfing-inspired Packaging - Brands across industries can attract customers through surfboard-inspired packaging designs.
2. Eco-friendly Packaging - As sustainability continues to dominate consumer preferences, companies have the opportunity to innovate with eco-friendly packaging options.
3. Lifestyle-branded Packaging - Companies can create a deeper connection with consumers by pairing their products with themed packaging that resonates with their target audience.
Industry Implications
1. Beauty and Personal Care - Companies in beauty and personal care can appeal to consumers with unique, lifestyle-oriented packaging for their products.
2. Sporting Goods - Surf-inspired packaging can help businesses in the sporting goods industry attract customers, especially those interested in water sports and beach activities.
3. Children's Products - Brands producing children's products can create a fun, playful image by incorporating surfboard-inspired packaging designs into their product packaging.
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