Packaging for Maximum for Men Takes Cues from the Racetrack
Laura McQuarrie — May 29, 2014 — Fashion
References: maximumformen.es & packagingoftheworld
As bizarre as it seems to want to bring together skincare and racetracks, the Jordan Shmulyck Maximum for Men collection of skincare products manages to merge these unrelated concepts quite seamlessly.
Packaging for the Maximum for Men by taninotanino packaging was designed by Spaincreative, heavily influenced by Formula 1 racing. As well as subtle inclusions of the checkered race flag, the product names make reference to automotive and racing terms, such as the 'Aquaplaning Soap' and the 'Helmet MX1 Shampoo,' which makes the inspiration impossible to miss. As well as these quite obvious ties to Formula 1 racing, packaging on the Dead Sea Mineral products naturally also reference speed, which makes self-care seem just as quick and easy as a regular tune up.
Packaging for the Maximum for Men by taninotanino packaging was designed by Spaincreative, heavily influenced by Formula 1 racing. As well as subtle inclusions of the checkered race flag, the product names make reference to automotive and racing terms, such as the 'Aquaplaning Soap' and the 'Helmet MX1 Shampoo,' which makes the inspiration impossible to miss. As well as these quite obvious ties to Formula 1 racing, packaging on the Dead Sea Mineral products naturally also reference speed, which makes self-care seem just as quick and easy as a regular tune up.
Trend Themes
1. Automotive-inspired Packaging - Opportunity for creating packaging designs that draw inspiration from automotive and racing themes, appealing to consumers looking for a unique and visually striking experience.
2. Sports-influenced Product Naming - Innovative opportunity to name skincare products using terminology and references from sports, such as Formula 1 racing, adding an element of excitement and differentiation in the market.
3. Cross-industry Brand Collaborations - Potential for collaboration between skincare and automotive brands to create unique product lines that combine elements from both industries, attracting new customer segments and driving brand recognition.
Industry Implications
1. Skincare - Opportunity for skincare companies to incorporate racing-inspired packaging and sports-themed product naming to enhance brand image and appeal to customers seeking innovative and visually appealing products.
2. Automotive - Potential for automotive companies to team up with skincare brands to create co-branded products that feature automotive-inspired packaging, tapping into the market demand for unique and eye-catching designs.
3. Design & Packaging - Opportunity for design and packaging companies to cater to the demand for automotive-inspired packaging and sports-themed product naming, offering innovative and visually striking designs to both skincare and other industries.
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