Mr. Parker is Set for the Modern Gentleman
Jamie Danielle Munro — May 10, 2014 — Marketing
References: stdesign.no & thedieline
A new line of grooming products for men titled Mr. Parker takes its beauty branding inspiration from old barbershops. This vintage-inspired look works perfectly for what the line is selling: razors, shaving cream and more products for men to look their best.
The font used is reminiscent of that used decades ago, and for the color scheme the design company kept with those used in the iconic barbershop pole seen out in front of the business. According to the Dieline, "the use of clean typography allied to solid blocks of color and the visual use of a moustache that locks the logo together provides the product with a highly personable appearance." Not only does the design make it personable, but it is also fitting considering men would have to maintain those bushy moustaches with the Mr. Parker products.
The font used is reminiscent of that used decades ago, and for the color scheme the design company kept with those used in the iconic barbershop pole seen out in front of the business. According to the Dieline, "the use of clean typography allied to solid blocks of color and the visual use of a moustache that locks the logo together provides the product with a highly personable appearance." Not only does the design make it personable, but it is also fitting considering men would have to maintain those bushy moustaches with the Mr. Parker products.
Trend Themes
1. Beauty Branding for Men - The trend of creating vintage-inspired beauty branding for men's grooming products creates an opportunity for design companies to explore products that make use of clean typography, solid colors, and nostalgic design elements.
2. Barbershop-inspired Grooming Products - Creating grooming products that are inspired by barbershops' aesthetics offers an opportunity for manufacturers to capitalize on the widely popular vintage look while exploring unique scents, ingredients, and formulations.
3. Personalized Grooming Products Packaging - Personalization of grooming products packaging through the use of charming stories and unique design elements is a trend that offers manufacturers an opportunity to distinguish themselves from competitors and build brand loyalty.
Industry Implications
1. Beauty and Personal Care - Manufacturers of men's personal care products must focus on creating unique, personalized packaging that speaks to the target market and offers a nostalgic connection to vintage barbershop culture.
2. Design and Branding - Design companies must capitalize on the demand for vintage-inspired beauty branding by creating retro-esque yet modern designs that appeal to modern, discerning customers who are drawn to products with a nostalgic aesthetic.
3. Marketing and Advertising - Marketing and advertising companies must use storytelling as a method to create market differentiation in a highly competitive male grooming industry, leveraging charming stories that promote the unique attributes of their brand and products.
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