Believe it or not, toys represent an elemental aspect of the human social experience as we understand it, so under that lens, the June 2018 toy trends are among the most important in existence. Some of the oldest archaeological items that have been unearthed are believed to be toys, and indeed many species of great apes -- believed to be humanity's closest living relatives -- have been observed to fashion toys for their young. Toys thus have a crucial role in the development of children's conception of the world.
While modern technology has done a lot to change the toys that kids today play with, it's interesting to note that so much has stayed the same as well. One of the aforementioned archaeological finds was a small doll, and today dolls remain a favored toy for most children.
Top 25 Toys Trends in June
24
Tactile Adult Fidget Toys
These Sculptural Toys Create Different Experiences for Users to Enjoy
23
Optical Illusion Coloring Books
The 'Molecularis' Coloring Flip Book Has Six Animated Sequences
22
Limited-Edition Vinyl Toys
JANKY Art Toys Feature Designs From 16 Famous Artists
21
Design-Friendly Illustrated Kids Books
This Project Boasts Philip Giordano's Geometric Style
20
Sitcom-Themed LEGO Sets
User Mric76 Proposes a Throwback in the Form of a Friends LEGO Set
19
Alternatively Shaped Chalks
Nikolas Bentel Reimagines the Way People Use Chalk for Drawing
18
Developmental Toy Subscription Services
'Elfbox' Delivers Personalized Toys Each Month
17
Bubbly Desktop Fidget Toys
The 'Bubble' Top Brings a Modern Twist to a Classic Toy
16
Healthy Eating Doll Toys
GOOD FOR KIDS' Smart Magnetic Doll Encourages Good Eating Choices
15
Oversized Superhero Figurines
Fisher Price Created a Two-Foot Batman Batbox Xtreme Toy
14
Voice-Controlled Storytelling Games
LEGO Duplos Stories Feature Digital and Physical Play
13
Road Trip-Themed Board Games
The 'On Tour' Board Game Has Players Travel Across the USA
12
Chocolate-Flavored Blowing Bubbles
Candylicious Bubbles' Chocolate Bunny Releases Edible Bubbles
11
Celebratory Flower Girl Dolls
Lottie is Launching a Flower Girl Doll for the Royal Wedding
10
Educational RC Racers
'RaceYa' Turns a Classic Toy into a Creative and Educational Endeavor
9
All-Female Sports Playsets
Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
8
CIA-Created Board Games
Two Official CIA Board Games are Being Developed for Everyone
7
Life-Size LEGO Trees
LEGOLAND Japan Honors Spring with a Record-Breaking Sakura Tree
6
Royal Wedding Bear Toys
Build-A-Bear's Plush Toy Celebrates Prince Harry & Meghan Markle's Wedding
5
Relationship-Focused Tabletop RPGs
The Star Crossed Game Lets Players Build Personal Love Stories
4
Adventurous Dinosaur Franchise Games
The Ravensburger Jurassic Park Danger Board Game is Thrilling
3
LEGO Breakfast Machines
The Brick Wall's Latest LEGO Innovation Fits into the Morning Routine
2
Kid-Friendly Chess Toys
'Story Time Chess' Teaches the Strategy Game to Kids Ages Three to Seven
1
Digitized Smart Building Blocks
Tinkamo Encourages Imagination & Teaches Kids to Code
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Family Board Game Promos
Hasbro and Birds Eye Teamed Up to Encourage Family Bonding
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Outdoor Anime QSR Toys
These McDonald's Japan Pokémon Happy Meal Toys Come in Eight Styles
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Adorable AI Conversational Toys
FoloToys Use AI To Offer Love, Entertainment, and Learning
Comic Book Hero Collectibles
Mattel Celebrates Iconic Comic Book Heroes with a New Line-Up
Talkative AI Toys
Bubblepal is a World-First Interactive Talking Toy Based on AIGC Technology
Emoji-Only Communication Toys
The SEGA Emojam Lets Users Send 1,100 Emoji Characters to Friends
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
GenAI Brand Films
The Origin of Toys"R"Us Brand Film Was Made with OpenAI's Sora Tool
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Innovative Toy Creations
Fun In Motion Toys Launches TECTI, a Kinetic Building System Toy
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Interactive Early Education Toys
Tokidos PlayCubes Have a Screen-Free Design
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candy-Scented Squish Toys
These New Squishi Products Were Created with Mondelēz International
Electronic Plush Toys
The Furblet Mini Toys Have Over 45 Fun Tunes, Sounds, and Furbish Phrases
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
Sensory Stimulated Toy Cars
Hot Wheels' Flippin’ Fast Die-Cast Cars are Made with ASAN
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Handheld Gaming Console Concepts
Alex Casabo Designs the Playfusion Console Concept
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Family-Friendly Interactive Museums
LEGO's Superpower Studios is Devoted to Hands-On Play
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Sex Toy-Resembling Wooden Tools
Craig Green Designs the Unique Jumbo Wooden Tools
Collectible Plush Board Games
Clue: Squishmallows Edition is a Must-Have for Collectors
Multisensory Toy Boxes
The Janod Boxes Stimulate Sight, Touch, Hearing and More
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Interactive Gaming Phone Cases
Bitmo Lab Introduces the Protective GameBaby Transformative Case
Playful AI Tools
Morrama Releases Concept Collection of AI Tools for Children's Mental Health
Iconic Toy Retailer Expansions
Toys"R"Us Canada Amplifies Retail Presence Ahead of Holiday Season
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Adult-Targeted Plush Toys
Build-A-Bear After Dark Shares Gifts & Collectibles for "Kidults"
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Geometric Design Toys
The Little Toy by Eames Office Has Been Revived After Six Decades
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Kid-Friendly Telescopes
The LeapFrog Magic Adventures Telescope Shares Images Taken by NASA
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Kid-Inspired Learning Programs
Staples Has Announced the Expansion of Staples Kids Learn + Play
Brick Builder Community Apps
The LEGO Play App Provides a Kid-Safe Space for Builders of All Ages
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Pelata Wooden Toy Collections
Finnish Design Shop Unveils the Pelata Collection of Toys
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Smart Sensory Toys
Peel&Play Has Interlocking Pieces That Can Be Peeled & Rebuilt
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Multifunctional Game Sets
The 'LEGO' Group is Merging Physical and Digital Play
Creepy Severed Hand Toys
The Wednesday Thing Toy From Jada Toys Really Moves
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
Branded Education Engagement Reports
The LEGO Education Report Offers a Look into the Classroom
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Mechanical Kinetic Motion Toys
Mezmoglobe's Luna is its Latest Complex Kinetic Desk Toy
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Insect Habitat Toys
Smart Lab Toys' Insect Inspector Lab Bug Playground Encourages STEM Learning
Cartoon Turtle Figurines
Teljesnegyzet Turns the Teenage Mutant Ninja Turtles to LEGOs
Dynamic Immersive Play Museums
LEGO Group Presents the Superhero Studios Initiative in Paris
Magnetic Building Playsets
Moose Toys' Tile Town Has Dynamic Action Tiles to Spark Imagination
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Baby-Focused Learning Toys
Matchstick Monkey's Playtime Toys Help Babies Develop Fine Motor Skills
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
DIY Robotics Toys
The WindBots from Thames & Kosmos are Intricate Learning Toys
Celebratory Puzzle Toys
The 50th Anniversary Rubik's Cube Commemorates Five Decades of Play
Interactive Plush Toys
Furlings are Whimsical Creatures that Feature More than 80 Responses
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Playtime-Encouraging Toy Capsules
Oreo Unveils the Art of Play Toys in Black and White
Gamified Silicone Toys
The 'KULBUTOO' is a Fidget Toy that Uses Physics to Entertain Users
Age-Inclusive Board Games
Hasbro Revamps its Classic Board Games to Accommodate Aging Consumers
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Simplistic Dynamic Game Experiences
Joelle Tindall Created the Unique Touch Egg Game
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Low-Cost Holiday Retailer Guides
The Dollar General Holiday Toy Guide Has Options Under $20
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Functional Gaming Toys
Nintendo's Latest Gashapon Toys Can be Added as Controller Parts
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Child-Friendly AI Doodles
Dodoboo Uses AI to Turn a Child's Doodles into Art
Christmas-Inspired Summer Campaigns
Toys for Tots Supports Children with Christmas in July
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Special Birthday Promotions
Build-A-Bear Workshop is Celebrating Over 25 Million Birthdays
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
AI Birthday Party Invites
Teddy Party Helps Parents Send Invites to Their Kid's Birthday
Interactive Entertainment Board Games
MONOPOLY GO! Transforms Digital Mobile Game into Real Play
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Play-Encouraging Intational Holidays
The UN Officially Marks the Inaugural Day of Play
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Arcade-Style Game Machines
Andamiro USA Launches the 'Crazy Toy 31' Game Machine
Daily Gaming Mystery-Solving
Players are Tasked to Guess the Game with 'Daily Game Trivia'