The Tennessee Playcation Catalog Shares the Joy of Travel
Laura McQuarrie — October 24, 2023 — World
References: Tennesseeplaycation & tullahomanews
Tennessee's first-ever toy catalog, Tennessee Playcation, was created by the Tennessee Department of Tourist Development to share the joy and gift of travel this holiday season. This free printed catalog for families can be ordered online and it's full of experiences across the state that will inspire adventure that all ages will love.
Highlighted attractions in the Tennessee Playcation include everything from Pigeon Forge's Dollywood to Nashville's Grand Ole Opry, and as well as toy builds inspired by 25 of Tennessee's biggest attractions and pages of fun to keep kids entertained on the road.
"More than ever, we know parents want to gift their kids memorable experiences and yet they still want something to unwrap," said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development.
Highlighted attractions in the Tennessee Playcation include everything from Pigeon Forge's Dollywood to Nashville's Grand Ole Opry, and as well as toy builds inspired by 25 of Tennessee's biggest attractions and pages of fun to keep kids entertained on the road.
"More than ever, we know parents want to gift their kids memorable experiences and yet they still want something to unwrap," said Mark Ezell, Commissioner of the Tennessee Department of Tourist Development.
Trend Themes
1. Experiential Gift Giving - The Tennessee Playcation toy catalog highlights the trend of gifting experiences instead of material possessions, allowing families to create lasting memories.
2. Travel-inspired Toys - The Tennessee Playcation catalog features toy builds inspired by famous Tennessee attractions, tapping into the trend of combining play and education.
3. Printed Catalogs - Despite the digital age, the Tennessee Playcation catalog embraces the trend of offering a physical, tangible catalog that families can order online.
Industry Implications
1. Tourism - The Tennessee Playcation catalog is a creative way for the tourism industry to promote travel experiences and showcase the state's attractions to potential visitors.
2. Toy Manufacturing - The inclusion of travel-inspired toy builds in the Tennessee Playcation catalog presents an opportunity for toy manufacturers to tap into the nostalgia and educational value of these toys.
3. Print and Publishing - By creating a printed catalog that can be ordered online, the Tennessee Playcation highlights a potential niche market for print and publishing companies looking to cater to unique catalog experiences.
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