These July 2017 fitness trends incorporate a range of function-focused apparel, high-tech activity trackers, and a variety of services that aim to get consumers into the best shape possible.
Although cruises are often associated with sugary cocktails and relaxing atmospheres, Blue World offers getaways for consumers who are focused on living a healthy lifestyle. In order to satisfy this demographic of travelers, Blue World's ships boast a variety of fitness amenities, locally-sourced food options, and athlete-focused spa and medicine services.
Also included in these July 2017 fitness trends is the new Ivy Park collection. As the brand was co-founded by Beyoncé, it's no surprise that its second collection is full of powerful designs -- with statement graphics, minimal color palettes, and clean geometric patterns marking the apparel.
Top 30 Fitness Trends in July
From Forearm Hydration Gear to Athlete-Endorsed Snack Ads:
Riley von Niessen — Jul 29, 2017 — Lifestyle
30
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
29
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
28
Personal Trainer Wearables
The 'KT Health' Band Tracks All Vitals During Activity or Rest
27
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
26
Total Health Fitness Wearables
The Biostrap Can be Worn on Any Part of the Body
25
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
24
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
23
Co-Working Wellness Apps
Office Rental Space Provider WeWork Launched a Fitness-Focused App
22
Workout-Ready Hotel Rooms
Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite
21
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
20
Fitness Tracker-Transforming Bracelets
The Bellafit Enhances the Visual Design of Fitness Trackers
19
Specific Activity-Tracking Wearables
The 'Memoband' Tracks the Various Activities You Do Each Day
18
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
17
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
16
Minimalist Celebrity Fitness Apparel
The New Ivy Park Collection from Beyoncé Features Clean Looks
15
Athlete-Endorsed Snack Ads
Hockey Player Drew Doughty Introduces the Lay's Smile Bag
14
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
13
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
12
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
11
Activity-Tracking Office Furniture
Herman Miller's Live OS Gives Companies Insight on Their Spaces
10
Weight-Tracking Smart Scales
The Koogeek Wireless Bathroom Scale is Paired with Your iPhone
9
Therapeutic Running Apps
'Dynamic Running Therapy' Has Programs for Anxiety, Mindfulness and More
8
In-Store Obstacle Courses
NIKE Space Camp Tasks Consumers with Physical Challenges
7
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
6
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
5
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
4
Heart Rate-Based Workouts
The Redline Cardio Workout App Creates Custom Cardio Programs For You
3
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
2
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
1
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
Related Ideas
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
Neutral Tonal Lifestyle Footwear
DJ and New Balance Join to Unveil New 9060 Sneaker Colorways
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Chic Olympic Surfer Fashions
The Oakley Offshore Collection is for Team USA for the 2024 Olympics
Summer-Ready Fashion Collections
Hey Harper is Unveiling Its New Summer Collection
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Sustainable Olympic Footwear Capsules
Vivaia's New Shoe Capsule is Inspired by the 2024 Olympics
Branded Performance Supplements
Reebok-Branded Supplements are Coming to North America
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Effortless Workout Fashion Capsules
Reebok Introduces a New Collaboration with SET Active
Space-Conscious Exercise Kits
The Conceptual 'SUMMER' Home Fitness Kit is All-in-One
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Complimentary Movement-Focused Workouts
Lululemon Commemorated World Mental Health Day
20-Ingredient Beauty Smoothies
Beyond Juicery's Wildberry Glow Smoothie is Meant to Make You Glow
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Real Fruit Juice Refreshers
Tropicana Refreshers Help Summer Lovers Sip the Essence of the Season
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Collaborative Sporty Fall Fashion
Nike and Bode Join Forces on the Bode Recreation Capsule
Minimalist Home Fitness Equipment
Lifted Movement Transforms the Perception of At-Home Fitnes
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Seasonal New Year-Inspired Apparel
lululemon Launches a New Collection for the Year of the Dragon
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Practical Apparel Capsules
Hikesity Debuts its Technical Apparel, Influenced by Eastern Design
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Smoothie-Inspired Denim
Icon Denim's Smoothie Capsule Collection Mixes Lilac & Cream
Outdoor Fitness Parties
HUAWEI Hosted its 'Light Up Your Rings' Campaign with Pamela Reif
Tennis-Themed Beauty Bars
The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports
Wellness-Promoting Employee Initiatives
DICK'S Sporting Goods Debuts the Summer of Sport Challenge
Summer-Themed Energy Drinks
These New CELSIUS Flavors are Perfect for Beach and Poolside Enjoyment
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Luxury Pilates Capsules
Celine Unveils a New Pilates Apparel Line and Matching Accessories
Cooling Antibacterial Apparel
Popilush Bluetag Uses Fabric Derived from Oyster Shells
Personalized Health Gadgets
Bevel Launched a New Product That Leverages Data from Wearable Devices
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Brunch-Inspired Activewear Capsules
Nimble Activewear Launches the New 'Breakfast Club' Collection
Functional Athleisure Pieces
RVCA Drops its New VA Sport Collection Starring Alexis Ren
All-in-One Hybrid Fitness Solutions
FIIT Has Introduced the FIIT Platform for Global Businesses
Inclusive Health Apps
Diet Pulse is a Fitness Tool at the Intersection of Tech and Health
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Yoga-Friendly Tote Bags
The Built For Athletes Tote Bag Has a 20-Liter Capacity
Longevity-Boosting Frozen Meals
Blue Zones Kitchens Makes the Blue Zone Diet Accessible
Comprehensive Health Apps
Fitness Calculator Offers Instant Insights with Versatile Features
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Caribbean Superfood Skincare
Sweet July Skin Nourishes Skin with Papaya, Guava and Soursop
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Summer-Ready Flip-Flop Sandals
Nike Launches a New Slew of Calm Flip Flops for the Season
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Elite-Level Hydration Drinks
GoodSport Naturally Sourced Sports Drinks Come in Two New Flavors
Health-Focused Fruity Smoothies
Evive Recently Launched the Nutrient-Packed Smoothie Pops
Optimized Health Data
Habit Dash Aggregates Data from All Your Different Sources and Wearables
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Celebrity-Backed Wellness Supplements
iHerb Introduces a New Line of Wellness Supplements
Health-Conscious Iced Teas
HRBVOR Unveils its New Line of Functional Iced Teas in 12oz Bottles
Olympic-Inspired Sportswear Collections
Chubbies Has Introduced a Team USA Capsule Series
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Holistic Comfort Yoga Gear
The Blakely Yoga Edit Collection Includes Three New Products
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Summery Superfruit Food Menus
The Playa Bowls Summer Specials Menu is Arriving This June
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Activity-Tracking Watch Upgrades
The New MyFitnessPal Updates Allows Users to Track Workouts
Sports Drink-Branded Fashion Lines
POWERADE and Katie Grimes Use Upcycled Materials in New Capsule
Canned Fruit-Forward Hydration Drinks
Punchy Everyday Hydration Drinks Come in Two Flavors
Hybrid Health-Focused Wearables
Boat's New Ring Delivers Comprehensive Insights on Body Functions
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Drop-In Wellness Solutions
Beyond Yoga Launches a New Wellness Pop-Up in New York City
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Activity-Monitoring Sports Apps
Strava Heatmaps Offer Athletes Insights into Populated Areas
Wellness Lifestyle Clubs
The Health Cafe Introduces Social Wellness Programming in Toronto
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Sustainable Sports Essentials
Reebok Unveiled the Performance-Focused Workout Ready Sports Bra
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
20s-Inspired American Sportswear Collections
Thom Browne Debuts a High Summer Capsule Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Wearable Health-Management Sunglasses
The 'iSportWear' from 'ITRI' Monitors Physiological Data
Olympics-Themed Tech Accessories
These Samsung 2024 Summer Olympics Accessories are Creative
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Cold-Pressed Drink Lineups
These Vitality Bowls Cold-Pressed Drinks Come in Several Varieties
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Advanced Mini Fitness Trackers
The Samsung Galaxy Fit3 Has a 1.6-Inch AMOLED
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Jamaica-Honoring Sporty Collections
Wales Bonner and adidas Launch Land of Wood and Water
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Tropical Blue Smoothie Bowls
Vitality Bowls Created a New Blue Bliss Bowl for the Summer Season
Athletic Wellness Activations
Dove and Well+Good Host Confidence Court at the US Open
Summer-Ready Luxe Restaurants
Black+Blue in Toronto Was Designed by Navigate Design
Performance-Enhancing Smoothies
Robeks Just Launched New Performance Smoothies and Boosts
Lightweight Summer Fashion Capsules
Drama Call Presents its Latest Collection for Summer
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Vibrantly Stylish Athleisure Collections
Vitality is Gearing Up for Summer with Coastal Cloud II
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Redirected Movement Campaigns
Asics' 15MinuteWeightLoss Challenges Rapid Weight Loss Content
Summer-Ready Vibrant Streetwear
Corteiz Presents its Newest Collection for the Summer
Smooth Creamy Antioxidant Smoothies
Evive's BLU Smoothie Celebrates the Beginning of the Year.
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Boxing Fitness Challenges
RockBox Fitness & ABC Fitness Partner to Enhance the Fitness Experience
Endurance Athlete-Specific Social Networks
Front Pack's New Social Network is on Its Website & App
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Sweet Summery Smoothie Menus
These Juice It Up! Summer Drinks are Limited-Edition
Coastal France-Inspired Fashion
Vilebrequin and Highsnobiety Join Forces on a Capsule
Blue-Colored Juice Lines
Lucozade Launches the Blucozade Sub-Brand Lineup for 2024
Goal-Oriented Health Apps
The 'Bright' App Offers a Holistic View of One's Health
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Youthful Backpack Collections
Travel Blue is Unveiling a New Backpack Line Marketed Toward Gen Z
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Summery Juice Campaigns
Tropicana Launches a Destination Giveaway with Ciara Miller
Fitness-Focused Sport Headphones
These Creative Outlier Headphones Come in Two Models
Springtime Five-Fruit Smoothies
The Jamba Five Fruit Frenzy Smoothie is Arriving for March 2024