Wales Bonner and adidas Launch Land of Wood and Water
Wales Bonner joins forces with adidas Originals once again as the duo launches the Land of Wood and Water collection that is made for the Spring/Summer 2023 season. The capsule features vintage silhouettes that are inspired by elements of Jamaica. This can be seen through the use of Caribbean colors and modern touches. The summer-ready outfits in the range are detailed with cultural themes that are inspired by Jamaica's landscapes.
Some pieces in the capsule include light teal tonal nylon tracksuits, slim-cut bottoms, sleeveless tops, sweater vests, knitted geometric roll necks, and more. The footwear in the collection features the Samba silhouette and the Sl72 Knit as the Samba has a nubuck build and leather stripes or a silver leather upper with crochet stripes. The SL72 Knit has a knitted upper with green, brown, and orange hues.
Image Credit: Jalan and Jibril Durimel, hypebeast, adidas
Some pieces in the capsule include light teal tonal nylon tracksuits, slim-cut bottoms, sleeveless tops, sweater vests, knitted geometric roll necks, and more. The footwear in the collection features the Samba silhouette and the Sl72 Knit as the Samba has a nubuck build and leather stripes or a silver leather upper with crochet stripes. The SL72 Knit has a knitted upper with green, brown, and orange hues.
Image Credit: Jalan and Jibril Durimel, hypebeast, adidas
Trend Themes
1. Caribbean-inspired Fashion - The Land of Wood and Water collection showcases the rising trend of Caribbean-inspired fashion, presenting an opportunity for designers to experiment with vibrant colors and cultural themes.
2. Vintage Silhouettes - The use of vintage silhouettes in the collection demonstrates the growing trend of revisiting retro styles, paving the way for innovation in modern designs that harken back to the past.
3. Heavy Cultural Influence - The heavy cultural influence of the Land of Wood and Water collection highlights the emerging trend of incorporating cultural elements into fashion, presenting an opportunity for brands to celebrate diversity and inclusivity.
Industry Implications
1. Fashion - The Land of Wood and Water collection presents a significant opportunity for fashion retailers and designers to incorporate cultural elements and vibrant colors into their offerings.
2. Footwear - The collection's unique footwear designs showcase an opportunity for the footwear industry to explore new colorways, designs, and silhouettes that embrace retro styles with a modern twist.
3. Textiles - The use of knitted and woven fabrics in the Land of Wood and Water collection presents an opportunity for textile manufacturers to experiment with color and texture combinations that celebrate Caribbean culture.
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