Toyota has been besieged by setbacks lately, which is why I am expecting a way of awesome ads and commercials similar to all of these innovative examples of Toyota marketing. Toyota is the world's largest car company, but the recent Japan earthquakes, along with some bad press due to malfunctioning cars, have left it with a black eye.
The best way to cure a corporate black eye is with some awesome ad campaigns. On that front, Toyota delivers with funny and clever ads that tout everything from the company's green credentials to its manliness. Each of these ads takes a different approach, with some using sports stars and others using grumpy grandmas. If you are a fan of automotive advertising done right, you are definitely going to want to click through all of these innovative examples of Toyota marketing.
16 Innovative Examples of Toyota Marketing
16
Toyota Prius Campaign
Prostitute, Lover, Killer
15
Absurdist Film Mocking Photography
Tom Feiler Captures Picture Perfect Chaos in Surrealist Shots
14
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
13
Selling Cars With Gangster Animals
Toyota Matrix 2009 Campaign
12
Throwback Car Commercials
Toyota Avalon Looks to the Past for Present Car Comfort
11
Giant Human Hybrid Ads
The Toyota Prius 'People Person' Commercial Uses 18 Bodies in One
10
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
9
Humans as Ninja Kittens
Toyota Corolla “Lil' Action” Campaign
8
Breathing Auto Ads
The Toyota Zelas Inhales Life at the Pump
7
Reviving Dead Animals With Music
"Music Is Life" Zune Ad
6
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
5
Concept Car Commercials
The Toyota 'Progress From the Inside Out' Ad Shows How Its Built
4
Green Car Ads
The Toyota Prius Flower Billboard is Pretty and Makes a Statement
3
Valuable Marketing Tweets
Toyotathon Shareathon Rewards Customers With $500
2
Fake Car Commercials
Shocking Auto Ad Illustrates Backlash of Eco Snobbery
1
Hybrid Parking Wars
The Toyota Prius Steve Nash Ad Shows the Funny Side of Green Cars
Related Ideas
Multifunctional Micro-Camper Vans
The Toyoya Kayoibako Prioritizes Flexibility
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Adventure-Ready Open-Air SUVs
The Toyota Land Cruiser ROX Concept Builds on the Model's Legacy
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Adventurous Off-Road EV Concepts
The Kia EV9 ADVNTR and PV5 WKNDR Concepts are Rugged
Clear In-Game Billboard Advertisements
SCS Software's Truck Simulator Uses Real-Life Advertising
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
80s-Inspired Surfer Vehicles
The Toyota 4Runner TRD Surf Concept Will Debut at the 2024 SEMA Show
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Versatile Hydrogen Battery Systems
These Toyota Hydrogen Cartridges Would Work for Cars and More
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Emotional Poeticized Motorsport Campaigns
Honda Debuts the 'Unstoppable Dreams' Campaign
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Versatile Hot Honey Campaigns
Mike's Hot Honey Launches the 'You'll Love It with Mike's' Campaign
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Customized Character-Themed Vehicles
Lexus Launches the Elphaba TX and Glinda TX
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Cinematic GenAI Campaigns
The Know-It Alls by Perplexity is a Movie-Style Trailer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Car design luxury books
Aston Martin and McLaren use Benedict Redgrove to showcase designs
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Greenwashing Soap Ads
Navigating Eco-Consumer Irony with Better Climate Store's "Greenwash"
Car-Themed Film Contests
The Lexus Film Masters Challenge Spotlights Emerging Canadian Filmmakers
Electric Vehicle Charging Stations
Toyota Becomes a Founder Partner of Ionna Charging Stations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Muscular Pickup Truck Concepts
The Nissan Yuga Pickup Truck Concept by Jobin Sunil is Stylish
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Romantic Luxury Vehicle Ads
Mercedes-Benz' G-Class STRONGER THAN DIAMONDS Edition Celebrates Love
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Quirky Athlete-Centric Mayo Campaigns
Hellmann's New 'Mayotivations Campaign' Features Will Levis
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Adventurous Roadtrip Retail Campaigns
The Pilot Flying J 'See You Out Here' Campaign is Relatable
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Tech-Centric Automotive Retailers
Mercedes-Benz Kelowna Unveils a Futuristic Showroom Concept
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Automotive-Collaborative Tech Sneakers
ASICS and Toyoda Gosei Join on the GEL-SONOMA 15-50
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Panda-Inspired Retro Car Conepts
Fiat's New City Car Concept is Dubbed the Mega-Panda
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Autonomous Mobile Robotics Investments
Toyota Industries Corporation Invests in Gideon
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Tech Brand Vehicle Features
Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Convertible Commercial RV Vans
Nissan and PlugVan Partnered to Showcase the Plug Module
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Special Edition Off-Road SUVs
These Jeep Concepts Were Unveiled for the 2024 Easter Jeep Safari
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Tailgate-Inspired RVs
Hellmann's Brings "Mayo-tivation" to Underdog Football Fans
Style-Conscious Off-Road SUVs
The 2025 Toyota 4Runner is Built on the TNGA-F Global Truck Platform
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Zero-Emission Mobile Repair Trucks
Labatt Breweries of Canada Enhances Its Delivery Fleet
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Movie-Inspired Truck Commercials
Ram Truck Partners with Universal Pictures, Warner Bros. Pictures
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Childhood-Inspired Car Campaigns
Mercedes-Benz's 'Drive Pilot Story' is Based on Young Aspirations
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Consumer-Centric Luxury Car Campaigns
Genesis Motors Canada Recently Unveiled 'Centred Around You'
Actor-Backed Electric Automobile Campaigns
Bradley Cooper Stars in the Rise of Electric Campaign
Social-First Car Campaigns
Škoda's Reddit Car Share Amplified the Voices of Passionate Fans
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Sporty Pharmaceutical Campaigns
Advil X The NFL Join Forces to Highlight Effective Pain Relief
Comfortable Performance Pickup Trucks
The 2025 Toyota Tundra Introduces a New Option and Upgrades
AI-Crafted Banking Ads
The U.S. Bank Debuts 'The Power of Us' Campaign
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Timeless Price Commercial Re-Runs
IKEA Canada Brings Back its Iconic Start the Car Commercial
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Painting-Inspired Artful Cars
The New BMW Art Car Takes the M Hybrid V8 As the Canvas
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Alternative Butter Ads
Lurpak's Crush Expectations Redefines Plant-Based as Edgy, Not Earthy
Restored Luxury Vehicle Lineups
ECD Auto Design Expands with the Toyota FJ Retromod
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
AI-Empowered Vehicle Designs
Toyota Research Institute Plays Around with Generative AI
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Dynamic Australian Automobile Platforms
Toyota's 'Toyota Go' Program Enhances Customer Engagement
Hotel Wellness Campaigns
Hyatt Hotels Launches 'Wellness at Hyatt' for International Yoga Day
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Empowering Trader-Focused Campaigns
Vantage Markets Debuts New Phase of Reborn a Trader
Blood Center Campaigns
Markham Yard Releases the Blood Center Campaign to Inspire Donations