Getting people to take toothbrushing and flossing seriously is tough -- kids hate it, adults ignore it and dentists are feared, which is why these creative oral health ads are so innovative and important.
From print ads to publicity stunts, brands like Colgate, Oral-B and Crest encourage people to keep their mouths healthy and clean. A screened kissing booth in Japan by 'DENTISTE' encouraged people to publicly show private affection -- encouraging minty fresh breath for kissing. A vending machine set up by Colgate aimed to eliminate cavities by giving away free samples of toothpaste whenever a sweet treat was purchased.
Even by making the packaging of a tube of toothpaste unique, like Fresh Toothpaste's vintage design, unique oral health ads can be very effective in getting people excited about something they'd normally consider a boring task.
15 Examples of Oral Health Ads
From Toothpaste-Testing Ice Creams to Silhouetted Kissing Booths:
Cadhla Gray — Oct 21, 2015 — Marketing
15
Toothy Hipster Advertisements
Sensodyne is Okay with Sensitivity, but Not When It Comes to Teeth
14
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
13
Artistic Teeth Cleaner Ads
The Condor Dental Floss Campaign Depicts Corn and Beef
12
Superhero Floss Ads
These Oral-B Ads Outline the Shape of Superheroes to Show the Floss' Strength
11
Educational Toothpaste Packaging
Colgate Shipment Boxes are Improving Oral Hygiene Education
10
Fruity Candy Floss Containers
Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
9
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
8
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
7
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
6
Reprogrammed Toothpaste Machines
This Cavity Prevention Campaign Involves Free Toothpaste Samples
5
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
4
Mouthy Baby Ads
The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
3
Toothpaste-Testing Ice Creams
This Sensitive Teeth Demonstration Involved Exotic Ice Cream Flavors
2
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
1
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
Related Ideas
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Lollipop-Inspired Toothpastes
The Chupa Chups x Hismile Flavors Sweeten Daily Oral Care Rituals
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Toothpaste Refill Pouches
Life Supplies' Oral Care Set Brightens Smiles & Reduces Plastic Waste
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Pet-Friendly Dental Foams
Bugalugs' Brush-Free Dental Care Foam Freshens Breath & Cleans Teeth
Menopause-Friendly Oral Care Products
Colgate and GenM Partnered to Support Women's Oral Health
Automatic 360 Toothbrushes
The Sonic Brush V5 Cleans All Teeth Simultaneously
Portable Teeth-Cleaning Capsules
Oclean's New Collection is Designed for Oral Care On the Go
Vibrant Fruity Toothpastes
Happy Brush Makes Bold, Fun and Nostalgic Flavors for Adults
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
Gummy Bear-Flavored Toothpastes
HiSmile's Gummy Bear Toothpaste is a Sweet Treat for Teeth
Kid-Focused Musical Toothbrushes
Jack N' Jill Presents the Kids Electric Musical Toothbrush
Dill Pickle Toothpastes
Boka x Grillo's Pickles Cucumber Dill n-Ha Toothpaste is Limited-Edition
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Aromatic Luxury Mouthwashes
Selahatin's Antioxidant-Rich Oral Care Incorporates Perfume-Like Notes
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Multifunctional Oral Sprays
Better & Better's Balance Vitamin Mouth Spray Freshens Breath
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Sour Oral Care Powders
Hismile's Sour Powder Turns Any Toothpaste Flavor Sour
Pink Lemonade Toothpastes
Hismile's Pink Lemonade is a Uniquely Flavored Toothpaste
Cartoon Cat Toothpastes
MOON x Hello Kitty Made a Special-Edition Toothpaste & Toothbrush
Sustainable Toothpaste Tablets
GudYu Toothpaste Tablets Have a Zero-Waste Profile
Kid-Friendly Foam Toothpastes
autobrush's Foam Toothpastes Suit Children with Sensory Sensitivity
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Foaming Sensory Toothpastes
Lanbeibei's Kids Toothpaste is for Kids with Sensory Challenges
Smart Health-Monitoring Mouthpieces
MouthIO Interactive Mouthpiece Offers Hands-Free Assistance
Convenient Kid-Focused Snack Options
KIND Healthy Snacks Debuts a Product Line Called KIND Kids
Fruit-Inspired Kids Toothpaste
Boka's New Strawberry Mango Toothpaste is Now Available on Amazon
Dental Health Dog Toys
The Woof Bite n’ Brush Cleans Dogs' Teeth While They Chew
Citrus Mint Mouthwash Tablets
Boka Expands Mouthwash Tablet Line with New Citrus Mint Flavor
Solar Titanium Toothbrushes
The Soladey3 Incorporates Titanium Oxide Oxidation-reduction
Condiment-Flavored Toothpastes
Hismile Makes Toothpaste Sachets with Mustard and Ketchup Flavors
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Pediatric Dental AI Technology
Overjet for Kids Helps to Detect Tooth Decay in Ages Four and Up
Purse-Friendly Whitening Wands
Lewie Makes Effective Oral Care Products Designed for Beauty Lovers
Tangy Energy Toothpastes
Hismile's Energy Drink Toothpaste Invigorates with a Bright Citrus Flavor
Enamel-Safe Whitening Toothpastes
The Colgate Optic White Renewal Toothpaste is Effective & Safe
Prebiotic Toothpaste Products
Fygg's Toothpaste Supports and Nourishes Mouth Bacteria
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Kids Foam Toothpastes
Jaysuing Makes Toothpastes with Soft Foaming Textures for Children
Wine-Paired Oral Care Sets
This Limited-Edition Set is for Enjoying Red Wine and White Teeth
Temporary Oral Tattoos
Pop On Bling Adds Sparkle to Smiles with Dozens of Designs
Natural Oral Hygiene Collections
Dr.Dento Launches Its New Product Line with Natural Components
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Color-Correcting Toothpastes
Colgate Optic White Purple Toothpaste Cancels Out Yellow Tones
Adult-Targeted Milk Chocolates
Gnaw Chocolate Makes Bold Flavors That Evoke Childhood Memories
Oil Pulling Sachets
Keeko's Oil Pulling Mouthwash Sachets Elevate Oral Health & Freshness
Clinic-Grade Home Toothpastes
Sensodyne Released the 'Clinical White' Toothpaste for Whitening
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Sensory Remedying Toothpastes
Fanceye Offers Foam Toothpastes for Kids with Autism
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Mint Chocolate Toothpastes
Hismile's Chocolate Mint-Flavored Toothpaste is Rich & Refreshing
Frozen Yogurt-Flavored Toothpastes
Hismile & Yo-Chi Created Strawberry Cream Yogurt Toothpaste
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Stain-Neutralizing Vitamin Toothpastes
hello Launches its Premium Vitamin C Toothpaste in Canada
Dual-Roll Chewing Gums
Mentos Pure Fresh Duo Packs Come in Four of the Most Popular Flavors
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Cereal Milk Toothpastes
Hismile's Cereal Milk Toothpaste is Creamy-Sweet & Nostalgic
Cartoon Cat-Like Toothbrushes
Sanrio's Hello Kitty Unveils a Collaboration with MOON Oral Beauty
Biscuit Spread Toothpastes
Hismile’s Toothpaste Sachets Shares a Taste of Novelty for $1
Vitamin C Toothpastes
hello's Vitamin C Whitening Toothpaste Brightens Smiles
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Caramel-Flavored Toothpastes
Hismile's Salted Caramel Toothpaste Deliciously Enhances Oral Health
Travel-Ready Oscillating Toothbrushes
The quip 360 Oscillating Toothbrush Provides Advanced Care
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Pet Oral Care Essentials
Skout's Honor Releases an Assortment of Brushless Oral Care Products
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Festive Chocolate-Mint Toothpaste
Boka's Chocolate Peppermint n-Ha Toothpaste is a Seasonal Treat
Performance-Driven Toothbrush Designs
Supermouth Places an Emphasis on Oral Health for All Ages
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Festively Flavored Toothpastes
Hismile's Candy Cane Toothpaste Puts a Seasonal Spin on Mint
Happiness-Boosting Toothpastes
Oh Yeahh!'s Fresh Mint Toothpaste is Rich in Serotonin's Precursor
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Oral Care Probiotic Lozenges
BioGaia Prodentis Enhances Mouth Health After Flossing and Brushing
Early Detection Toothpastes
Just Essentials Toothpaste Shares the Signs of Mouth Cancer
Sherbet-Flavored Toothpastes
Hismile's Sherbet Toothpaste is a Tongue-Tingling Exclusive Flavor
Latte-Flavored Toothpastes
Hismile's Iced Latte Toothpaste Energizes Taste Buds & Brightens Smiles
Tooth Whitening Tablets
Hismile's PAP+ Fizz Supports Fresh Breath and a Brighter Smile on the Go
Apple-Pomegranate Toothpastes
Boka's Seasonal Oral Care Incorporates Comforting Fall Flavors
Popsicle-Flavored Toothpastes
Hismile’s Ice Pop Toothpaste Tastes Like a Tri-Colored Summer Treat
Electrolytic Dog Toothbrushes
Better & Better's Petsie Dog Toothbrush Needs No Toothpaste
Mystery Toothpaste Flavors
Hismile is Giving Away Custom Mystery Flavors Every Friday in April
Active Protection Toothpastes
Sensodyne Pronamel Active Enamel Shield Comes in Two Flavors
Citrus Soda Toothpastes
Hismile's Orange Soda Toothpaste Shares a Tangy, Zesty Flavor
Kid-Friendly Microvibration Toothbrushes
The Philips One for Kids Supports Healthy Lifetime Habits
Donut-Flavored Toothpastes
Hismile's Cinnamon Donut Toothpaste Supports Decadent Daily Care
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Multi-Benefit Mouth Rinses
Twice's Oral Wellness Immunity Rinse Boosts Natural Defenses
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Pickle-Flavored Toothpastes
Hismile's Pickle Toothpaste Adds Novelty to Oral Care Routines
Pie-Flavored Toothpastes
Hismile's Apple Pie Toothpaste Boasts a Sweet, Cinnamon-Spiced Flavor
Birthday Cake Toothpastes
Birthday Cake Toothpaste by Hismile Makes Daily Oral Care a Celebration
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Juicy Fruit Toothpastes
Hismile's Apple Kiwi Toothpaste Blends Tangy and Crisp Flavors
Portable Toothbrush sanitizers
Biu Biu Designs the Clea Toothbrush Sanitizer for Traveling
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Alcohol-Free Whitening Mouthwashes
Opal by Opalescence's Whitening Mouthwash Gently Foams
Kid-Friendly Oral Gadgets
Sensodyne's 'Kidlid' is Helping Children Measure Their Toothpaste
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Collaborative Oral Rinse Toothpastes
Arm & Hammer Plus TheraBreath Toothpaste is Enamel-Safe
Folding Travel Toothbrush Concepts
Uladzislau Patapchyk Designs the IO Travel Toothbrush Concept
Scholastic Dental Care Initiatives
Asda and Colgate Partnered to Donate 70,000 Dental Kits
Filmic Chocolate Toothpastes
The Release of Wonka Inspired Hismile’s Chocolate Toothpaste
Dentist-Formulated Oral Rinses
These New TheraBreath Oral Rinses Come in Two Options
Unconventional Breath Fresheners
Gote Makes Breath Fresheners with Flavors Inspired by Tea & Honey
Wasabi-Flavored Toothpastes
Hismile's Wasabi Toothpaste Sachets Spice Up Routine Oral Care
Teeth-Whitening Breath Strips
BURST Oral Care's Quick-Dissolving Strips Have a Dual-Action Formula
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Natural Oral Care Kits
Plus Ultra Shares Natural, Sustainable Oral Care for Millennials & Gen Z
Cocktail-Inspired Toothpastes
Hismile's Pina Colada Toothpaste Fuses Creamy Coconut & Pineapple
Flavored Teeth Whitening Strips
Zimba Makes 30-Minute Whitening Strips in Grape, Peach & More
Blue Raspberry Toothpastes
Hismile's Blue Raspberry Toothpaste Boasts a Hyped Flavor
Tropical Lychee Toothpastes
Hismile's Lychee-Flavored Toothpaste Refreshes Oral Care Routines
Self-Sanitizing Toothbrushes
The Ultim8 SmartBrush System Corrects Three Major Toothbrush Flaws
Zesty Citrus Toothpastes
Hismile's Lemon Twist Toothpaste Refreshes with a Sour Burst of Lemon
Stain-Removing Daily Toothpastes
Crest 3DWhite Deep Stain Remover Safely Whitens Teeth in a Day
Flavored Pineapple Toothpastes
Hismile's Pineapple Toothpaste Turns Routine into a Tropical Escape
Enamel Care Serums
MySweetSmile's Oral Care Serum Rapidly Reduces Dental Hypersensitivity
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Plaque-Fighting Dog Treats
PetIQ, Inc. Expands Minties® Dental Treats to Include Large Dogs
Chocolate-Vanilla Toothpastes
Hismile's Cookies & Cream Toothpaste Reminds of an Ice Cream Treat
Gum Protection Mouthwashes
The Colgate PerioGard Mouthwash Keeps Working After Brushing
Sensitivity-Focused Toothbrush Designs
The Brevi Toothbrush is Ideal for Those with Sensitivities
Movement-Based Dental Treats
Stella & Chewy's Launches the Dental Delights Line for Dogs
Buttery Toothpaste Sachets
Butter Toothpaste by Hismile Has an Unconventional Creamy Flavor