Getting people to take toothbrushing and flossing seriously is tough -- kids hate it, adults ignore it and dentists are feared, which is why these creative oral health ads are so innovative and important.
From print ads to publicity stunts, brands like Colgate, Oral-B and Crest encourage people to keep their mouths healthy and clean. A screened kissing booth in Japan by 'DENTISTE' encouraged people to publicly show private affection -- encouraging minty fresh breath for kissing. A vending machine set up by Colgate aimed to eliminate cavities by giving away free samples of toothpaste whenever a sweet treat was purchased.
Even by making the packaging of a tube of toothpaste unique, like Fresh Toothpaste's vintage design, unique oral health ads can be very effective in getting people excited about something they'd normally consider a boring task.
15 Examples of Oral Health Ads
From Toothpaste-Testing Ice Creams to Silhouetted Kissing Booths:
Cadhla Gray — Oct 21, 2015 — Marketing

15
Toothy Hipster Advertisements
Sensodyne is Okay with Sensitivity, but Not When It Comes to Teeth

14
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
13
Artistic Teeth Cleaner Ads
The Condor Dental Floss Campaign Depicts Corn and Beef
12
Superhero Floss Ads
These Oral-B Ads Outline the Shape of Superheroes to Show the Floss' Strength
11
Educational Toothpaste Packaging
Colgate Shipment Boxes are Improving Oral Hygiene Education
10
Fruity Candy Floss Containers
Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
9
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
8
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
7
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
6
Reprogrammed Toothpaste Machines
This Cavity Prevention Campaign Involves Free Toothpaste Samples
5
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
4
Mouthy Baby Ads
The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
3
Toothpaste-Testing Ice Creams
This Sensitive Teeth Demonstration Involved Exotic Ice Cream Flavors
2
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
1
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Soda-Inspired Bodycare
Native x Jarritos Reimagines Soft Drink Flavors as Personal Care Scents
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Film-Inspired Condiment Ads
GUT New York Forms the Heinz Smiles Campaign to Celebrate Joker 2
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fried Chicken-Flavored Toothpastes
The Hismile x KFC Collection Sets a New Standard for Oral Care
Dill Pickle Toothpastes
Boka x Grillo's Pickles Cucumber Dill n-Ha Toothpaste is Limited-Edition
Chicken-Flavored Toothpastes
Hismile's Kentucky Fried Chicken Toothpaste is Real & Ready to Buy
Automatic 360 Toothbrushes
The Sonic Brush V5 Cleans All Teeth Simultaneously
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Portable Teeth-Cleaning Capsules
Oclean's New Collection is Designed for Oral Care On the Go
Vibrant Fruity Toothpastes
Happy Brush Makes Bold, Fun and Nostalgic Flavors for Adults
Menopause-Friendly Oral Care Products
Colgate and GenM Partnered to Support Women's Oral Health
Quirky Spoof Collectibles
Anaheim Ducks Drop a Hilarious Collectible Ad Promoting 'Fight Teeth'
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Eerie Film-Based Deodorant Campaigns
Secret Deodorant Debuts a Beetlejuice Beetlejuice Commercial
Fruity Creative Campaigns
Tic Tac® Chewy! Debuts the Soft on the Inside Campaign
Slushie-Inspired Toothpastes
The Simpsons x Hismile Shares the Taste of a Kwik-E-Mart Favorite
Multifunctional Oral Sprays
Better & Better's Balance Vitamin Mouth Spray Freshens Breath
Poetic Toothpaste Sets
Selahatin's Limited-Edition Love Poems Shares Rich Olfactory Experiences
Minty Fluoride-Free Toothpastes
Trader Joe's is Offering a Peppermint Fluoride Free Toothpaste
Kid-Friendly Foam Toothpastes
autobrush's Foam Toothpastes Suit Children with Sensory Sensitivity
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Healthy Habit Food Packaging
This Lidl Packaging Update Removes Elements That Appeal to Children
Chocolate-Coconut Toothpastes
Hismile x Cocobella Choc Coconut Toothpaste Tastes Like a Drink
Foaming Sensory Toothpastes
Lanbeibei's Kids Toothpaste is for Kids with Sensory Challenges
Fruit-Inspired Kids Toothpaste
Boka's New Strawberry Mango Toothpaste is Now Available on Amazon
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Dental Health Dog Toys
The Woof Bite n’ Brush Cleans Dogs' Teeth While They Chew
Exclusive Toothpaste Bundles
Hismile Introduced Pack-Exclusive Flavors Like Matcha and Red Frog
Citrus Mint Mouthwash Tablets
Boka Expands Mouthwash Tablet Line with New Citrus Mint Flavor
Solar Titanium Toothbrushes
The Soladey3 Incorporates Titanium Oxide Oxidation-reduction
Automated Kids Toothbrush Systems
The Willo AutoFlo+ Removes Seven-Times More Plaque
Next-Gen Sensorial Toothpastes
Colgate's MaxFresh Range Shares Heart-Shaped Cooling Crystals
Ultra-Sweet Dessert Toothpastes
Moon Oral Beauty and Sprinkles Craft a Dessert-Themed Toothpaste
Tangy Energy Toothpastes
Hismile's Energy Drink Toothpaste Invigorates with a Bright Citrus Flavor
Festive Gingerbread Toothpastes
Hismile's Gingerbread-Flavored Toothpaste is Sweet & Spiced
Enamel-Safe Whitening Toothpastes
The Colgate Optic White Renewal Toothpaste is Effective & Safe
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Temporary Oral Tattoos
Pop On Bling Adds Sparkle to Smiles with Dozens of Designs
Wine-Paired Oral Care Sets
This Limited-Edition Set is for Enjoying Red Wine and White Teeth
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Healthy Kid's Toothpastes
NOBS Jr Kid's Toothpaste is a Fun and Safe Choice for Kids
Eco-Conscious Charcoal Toothpastes
BOONBOO's Bamboo Charcoal Toothpaste is Natural and Sustainable
Oil Pulling Sachets
Keeko's Oil Pulling Mouthwash Sachets Elevate Oral Health & Freshness
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Sensory Remedying Toothpastes
Fanceye Offers Foam Toothpastes for Kids with Autism
Seasonal Soda Ads
Olipop's Christmas Ad Challenges Big Soda
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Stain-Neutralizing Vitamin Toothpastes
hello Launches its Premium Vitamin C Toothpaste in Canada
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Sensitivity-Reducing Mouthwashes
Listerine Clinical Solutions Sensitive Teeth Works for 24-Hours
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
Cereal Milk Toothpastes
Hismile's Cereal Milk Toothpaste is Creamy-Sweet & Nostalgic
Minty Whitening Fluoride Toothpastes
Trader Joe's Has a New Peppermint Fluoride Toothpaste
AI-Driven Dental Screenings
Colgate's Oral Health Movement Generates Reports Via WhatsApp
Cartoon Cat-Like Toothbrushes
Sanrio's Hello Kitty Unveils a Collaboration with MOON Oral Beauty
Travel-Ready Oscillating Toothbrushes
The quip 360 Oscillating Toothbrush Provides Advanced Care
Cocktail-Inspired Toothpastes
Hismile's Chili Marg Toothpaste is Zesty with a Chili Kick
Flavored Foam Mouthwashes
Hismile's Foam Mouthwashes Make Oral Care Sensorial & Fun
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Festive Chocolate-Mint Toothpaste
Boka's Chocolate Peppermint n-Ha Toothpaste is a Seasonal Treat
Divisive Liquorice Toothpastes
Hismile's Liquorice Toothpaste Offers a Unique Brushing Experience
Festively Flavored Toothpastes
Hismile's Candy Cane Toothpaste Puts a Seasonal Spin on Mint
Toothpaste Blind Boxes
Hismile's Blind Box Toothpastes Share Fun Flavors Like Ube or Waffles
Happiness-Boosting Toothpastes
Oh Yeahh!'s Fresh Mint Toothpaste is Rich in Serotonin's Precursor
Frozen Yogurt-Flavored Toothpastes
Hismile & Yo-Chi Created Strawberry Cream Yogurt Toothpaste
Oral Health Board Games
A Project Team is Developing a Game to Teach Kids About Food & Cavities
Smart Childrens Toothbrushes
The AutoFlo+ From Willo is Designed for Oral Care Excellence
Oral Care Probiotic Lozenges
BioGaia Prodentis Enhances Mouth Health After Flossing and Brushing
Early Detection Toothpastes
Just Essentials Toothpaste Shares the Signs of Mouth Cancer
Soft Chew Dental Treats
Wellness WHIMZEES Freshzees Target Breath, Plaque & Tartar
Dual-Flavor Toothpastes
Hismile's Watermelon Kiwi Mix Toothpaste Combines Two Flavors in One
UV-Sanitizing Electric Toothbrushes
The Diamond Sonic Toothbrush From TAO Clean Has a Smart Dock
Tooth Gap Cleaning Tools
Ordo Denta Reach Helps Keep Teeth Cleaner Between Visits to the Dentist
Sherbet-Flavored Toothpastes
Hismile's Sherbet Toothpaste is a Tongue-Tingling Exclusive Flavor
Tiramisu-Flavored Toothpastes
Tiramisu Toothpaste by Hismile is Layered with Indulgent Flavor
Oral Care Range Expansions
Better & Better Introduces New Vitamin-Packed Toothpastes
Stain Removal Tooth Polishes
The Closeup White Now Range Was Co-Created with Gen Z Consumers
Apple-Pomegranate Toothpastes
Boka's Seasonal Oral Care Incorporates Comforting Fall Flavors
Mystery Toothpaste Boxes
Hismile's Blind Box Toothpaste May Contain an Ultra-Rare Secret Flavor
Sensitive Mouth Toothpaste Innovations
Zion Health is Crowdfunding for its 'Claybrite' Paste
Electrolytic Dog Toothbrushes
Better & Better's Petsie Dog Toothbrush Needs No Toothpaste
Canine-Targeted Dental Wipes
Oh Norman’s Dental Wipes Address Bad Breath and Prevents Plaque
Enamel-Strengthening Toothpastes
Pronamel Clinical Enamel Strength Deep Clean Offers Whitening
Glazed Donut Toothpastes
Hismile's Donut-Flavored Toothpaste is Sweet and Fluffy
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Pie-Flavored Toothpastes
Hismile's Apple Pie Toothpaste Boasts a Sweet, Cinnamon-Spiced Flavor
Birthday Cake Toothpastes
Birthday Cake Toothpaste by Hismile Makes Daily Oral Care a Celebration
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Portable Toothbrush sanitizers
Biu Biu Designs the Clea Toothbrush Sanitizer for Traveling
Color-Correcting Smile Strips
Snow Combined Products to Create Dissolving Teeth Whitening Strips
Interactive Oral Hygiene Programs
Smile School Makes Oral Care Exciting to Kids with Fun & Flavor
Kid-Friendly Oral Gadgets
Sensodyne's 'Kidlid' is Helping Children Measure Their Toothpaste
Teething Care Baby Toothpastes
Brush Baby's Baby Toothpaste Line Includes Safe Flavored Pastes
Self-Sanitizing Toothbrushes
The Ultim8 SmartBrush System Corrects Three Major Toothbrush Flaws
Crisp Apple Toothpastes
Hismile's Miffy Sweet Apple Toothpaste Transports Fans to a Fresh Garden
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Alcohol-Free Whitening Mouthwashes
Opal by Opalescence's Whitening Mouthwash Gently Foams
Three-Step Oral Care Systems
Colgate Total Active Prevention Addresses Problems at the Root
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Ice Cream-Inspired Superbowl Campaigns
Häagen-Dazs Aims to Connect with Younger Consumers
Folding Travel Toothbrush Concepts
Uladzislau Patapchyk Designs the IO Travel Toothbrush Concept
Scholastic Dental Care Initiatives
Asda and Colgate Partnered to Donate 70,000 Dental Kits
Colorful Flavored Toothpastes
MySweetSmile Released New Toothpaste Flavors to Encourage Brushing
Unconventional Breath Fresheners
Gote Makes Breath Fresheners with Flavors Inspired by Tea & Honey
Co-Branded Wildberry Toothpastes
Hismile x Homebodii Made an Aesthetically Pleasing Self-Care Set
Prebiotic Dental Sticks
PetLab Co.'s Dental Sticks for Dogs Simultaneously Support Gut Health
Branded Mint Chocolate Toothpastes
Terry's Chocolate Mint Toothpaste is Here for April Fool's Day
Herbaceous Plant-Based Toothpastes
Aesop Toothpaste is Fluoride-Free and Soothes the Gums
Tropically Flavored Toothpastes
Hismile's Pine Lime Toothpaste Makes Daily Brushing a Fun Getaway
Flavorless Toothpastes
RiseWell Flavorless Toothpaste is Allergy-Friendly, Gentle & Effective
Stain-Removing Daily Toothpastes
Crest 3DWhite Deep Stain Remover Safely Whitens Teeth in a Day
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Tropical Lychee Toothpastes
Hismile's Lychee-Flavored Toothpaste Refreshes Oral Care Routines
Sensitivity-Focused Toothbrush Designs
The Brevi Toothbrush is Ideal for Those with Sensitivities
Teeth-Whitening Breath Strips
BURST Oral Care's Quick-Dissolving Strips Have a Dual-Action Formula
Premium Dental Dog Chews
Ultimate Pet Nutrition Recently Launched Canine Fresh
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Enamel Care Serums
MySweetSmile's Oral Care Serum Rapidly Reduces Dental Hypersensitivity
Anti-Stigma Cold Sore Treatments
Julie Aims to Destigmatize Cold Sores
Chocolate-Vanilla Toothpastes
Hismile's Cookies & Cream Toothpaste Reminds of an Ice Cream Treat
Gum Protection Mouthwashes
The Colgate PerioGard Mouthwash Keeps Working After Brushing
Kid-Friendly Oral Care Solutions
Nature's Answer Has Introduced PerioBrite® Kids Toothpaste
Jammy Blackcurrant Toothpastes
Hismile's Blackcurrant Toothpaste Brims with Bright, Ripe Flavors
Essential Oil Oral Gels
The Periospot Oral Care Gel Soothes Gums and Reduces Bacteria
Rechargeable Childrens Toothbrushes
The WildOnes Tiger Toothbrush Makes Brushing Fun