Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
Laura McQuarrie — August 23, 2014 — Lifestyle
References: behance.net & packagingoftheworld
The cotton candy packaging designed for FLOSSY by Shachi Kaul beams with exuberance and excitement, since the product is a first to be introduced to the Indian market.
The flavored candy floss is the first of its kind to come to India, and to really kick of the introduction of the sweet treat with a bang, this packaging introduces the five flossy items as a colorful family. The vibrant flavors like mango, orange, blueberry and vanilla are represented by colorful fuzzy characters that reveal the colors of the cotton floss inside. In each of the mouths of the illustrated characters is the flavor that they contain, and each friendly monster has a slightly different expression. Although the packaging will definitely capture the interest of kids, since this is a new treat to India, some adults will probably be curious too.
The flavored candy floss is the first of its kind to come to India, and to really kick of the introduction of the sweet treat with a bang, this packaging introduces the five flossy items as a colorful family. The vibrant flavors like mango, orange, blueberry and vanilla are represented by colorful fuzzy characters that reveal the colors of the cotton floss inside. In each of the mouths of the illustrated characters is the flavor that they contain, and each friendly monster has a slightly different expression. Although the packaging will definitely capture the interest of kids, since this is a new treat to India, some adults will probably be curious too.
Trend Themes
1. Flavored Candy Floss - The introduction of exotic flavors in candy floss presents an opportunity for innovative dessert companies to create unique and unexpected taste experiences.
2. Colorful Packaging - Creating vibrant and visually appealing packaging designs for food products can help companies attract and engage consumers in a competitive market.
3. Novelty Treats - The debut of new and unfamiliar treats in emerging markets presents an opportunity for businesses to introduce and popularize unique products.
Industry Implications
1. Food and Beverage - The introduction of flavored candy floss expands the range of novelty treats in the food and beverage industry, providing new opportunities for product development and market expansion.
2. Packaging and Design - The demand for colorful and attractive packaging designs for food products creates opportunities for packaging and design companies to offer innovative solutions that enhance brand identity and appeal.
3. Confectionery - The introduction of candy floss with exotic flavors opens up new possibilities for confectionery manufacturers to diversify their product offerings and attract a wider consumer base.
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