This Oral-B Glide Floss Campaign Catches Big Foot
Leslie Chen — January 28, 2014 — Marketing
References: publicis & adsoftheworld
I think most people will admit to occasionally skipping the flossing portion of their bedtime routine, but these Oral-B Glide Floss advertisements may just be the thing to make you want to do it every single day.
Coming from ad agency PKT in New York, the campaign features three images done in a charming cartoon style that will appeal to children and adults alike. You may have previously questioned the effectiveness of floss but these ads definitely reveal their hidden power - catching everything from Nessie to Big Foot. Complete with the copy 'Nothing hides from Glide,' the Oral-B Glide Floss ads are a whimsical and friendly reminder that flossing can make a big difference in keeping your teeth healthy.
Coming from ad agency PKT in New York, the campaign features three images done in a charming cartoon style that will appeal to children and adults alike. You may have previously questioned the effectiveness of floss but these ads definitely reveal their hidden power - catching everything from Nessie to Big Foot. Complete with the copy 'Nothing hides from Glide,' the Oral-B Glide Floss ads are a whimsical and friendly reminder that flossing can make a big difference in keeping your teeth healthy.
Trend Themes
1. Whimsical Advertising Campaigns - Creatively humorous ad campaigns that appeal to both children and adults can encourage healthy habits such as flossing.
2. Interactive Advertising - Gamifying daily routines such as flossing can be an effective way to increase engagement and communication with consumers.
3. Emphasizing Hidden Benefits - Highlighting the benefits of a product that consumers may overlook or not fully understand can be a successful marketing strategy.
Industry Implications
1. Dental Care - Innovative advertising campaigns that make dental care interesting and engaging can drive consumer adoption of products and services.
2. Advertising & Marketing - Companies that can develop creative and captivating advertising campaigns have an opportunity to differentiate themselves in a crowded marketplace.
3. Consumer Goods - Innovative marketing techniques such as gamification can help drive demand for consumer goods and create brand loyalty.
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