Guerrilla ad campaigns, art and activism are edgy, eye-opening and attention-grabbing. In the vast symposium that fosters human creativity, guerrilla advertising is the guy on stilts who crashes the academic brainstorming to pass out a pop-up book that sings.
We love all things guerrilla here at Trend Hunter, and this collection of 40 guerrila ads, art and activism proves it. You'll see impromptu flower beds to promote Havaianas sandals, fairytales revived for hair care products, impromptu seed-spreading efforts conducted by bicycle, and plenty of giant, in-your-face art.
Take a look through this cluster and see if you can find a piece of guerrilla advertising, art or activism that you wouldn't give a second look if you encountered it in person.
40 Guerrilla Ads, Art and Activism

40
Fake Urban Holes
HP Guerrilla Photopaper Campaign

39
Bathroom Blood Dispensers
Clue Guerrilla Campaign

38
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
37
Guerrilla Ads in Urinals
Battery Energy Drink Campaign
36
Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad
35
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
34
Garbage Seafood II
Guerrilla Campaign Packages Garbage as Seafood
33
Guerrilla Tourism Ads
Time to Thaw: South Carolina Tourism
32
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
31
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
30
Escalator Legs
Venus Razor Guerrilla Ads
29
Trapped in Self-Service Machines
Jobsintown Guerrilla Campaign
28
Gold Guerrilla Street Art
The Midas Project in Barcelona
27
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
26
Guerrilla Stabbing To Promote TV Show
Dexter Ads
25
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
24
Guerrilla Gardeners
Seed Bombs for Green Rebels
23
Guerrilla Movie PR Stunts
Chucky Unleashed in Times Square
22
Wrecked Cars as Street Art
Grecian Guerrilla Beautification
21
Dolphins in the City
WWF Guerrilla Donation Campaign
20
Fake Vandalism
Vegemite Guerrilla Ads
19
Hands-On Guerrilla Ads
Clever Supportive Ad Placement
18
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
17
Guerrilla Trashcan Makeovers
The Five Black Bins Project
16
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
15
Guerrilla Musical Theater 2
Flash Mob for Lastminute.com
14
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
13
Graffiti Wall Awards
Guerrilla PR for Bamboo
12
Guerrilla Foot Mirrors
Check Out Your Shoes On The Go
11
Guerrilla Rubber Duckies
Famous Paintings "With Extra Ducks"
10
Giant Flip Flop Flower Beds
Guerrilla Havaianas Ad
9
Green Guerrilla Ads
Nothing Left To Weep For Campaign
8
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
7
Branded Cockroaches Infest NYC
Zoo York Guerrilla Campaign
6
Guerrilla Director's Chairs
Puma Marseille Ads
5
Starving Children in Grocery Bags
Die Arche Guerrilla Campaign
4
Guerrilla Glass Art
'Bottle Banksy' Strikes England
3
Guerrilla Drive Ins
Creating Rebel Outdoor Movie Theaters
2
Geeky Guerrilla Sculptures
The QWERTY Keyboard Monument
1
Green Guerrilla Bathroom Campaigns
"These Come from Trees" Stickers
Related Ideas
Model-Approved Footwear Campaigns
Gigi Hadid x Havaianas Lead The Flip-Flop Comeback
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
In-Game Billboard Advertising
Gameloft Enables Partners to Advertise Natively in its Games
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Urban-Inspired Outdoor Exploration Collections
The Moose Knuckles Spring 2025 Campaign is Timeless
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Practical Californian Streetwear
The Gramicci Spring Summer 2024 Collection is Comfort-Focused
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Artistic Pilates Sock Collections
MoveActive Introduces the Art Series Collection
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Graphic Collaborative Streetwear
Born x Raised Joins Online Ceramics on the Born Online Capsule
Water-Activated Book Designs
Water for People Raises Awareness with the Dehydrating Book
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Artful Graphic Beach Towels
ZigZagZurich Presents the Artist Terry Beach Towel Capsule
Battle-Style Art Events
Secret Walls Relaunches its 'The Art of Competition' Tour
Functional Illuminated Bricks
Omar Gandhi Architects Creates the OG Brick Light for Various Uses
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Culturally Influenced Summer Garments
Arc'teryx Highlights Indigenous Culture with 'Walk Gently'
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Fine Art-Inspired Sneaker Designs
Vans and Gallery Dept. Partner Through the OTW by Vans Line
Colombian-Inspired Sportswear Collections
Adidas Originals Partners with MAZ Manuela Álvarez
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Analog Creativity-Inspired Installations
Moleskine Presents 'Unleash Your Genius' at BASE Milano
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Pollution-Removing Murals
This Campaign Sucks by Dentsu Brings Awareness to London's Air Quality
Pop Art Creative Collections
The KAWS + Warhol UT Collection Caters to Art Lovers
Creativity-Inspiring Kids Campaigns
Cra-Z-Art Inspires Young Creative Beauty-Focused Campagn
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Vibrant Artist Pop-Up Books
Poposition Press Brings Life to the Keith Haring Pop-Up Book
Dynamic Art Exhibitions
The 'Art in Motion' Exhibition Features Moving Artworks
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Edgy High-End Fashion Collections
Alexander Wang Debuts the Ultra-Edgy Garage Collection
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Sneaker-Inspired Art Exhibitions
Roberto Lugo's 'Drip' Explores the Impact of the AF1 on Culture
Music-Based Car Campaigns
Toyota Indonesia Launched 'Toyota Lofi Drive Beats'
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Artistically Adorned Backpacks
JanSport Partners with Artlifting to Introduce a New Collection
Graffiti Artist-Collab Streetwear
JA ONE XTC Joins Awake NY On a New Range of Apparel
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Artful Illusory Ads
giffgaff's Large-Scale Illusion Artwork Challenges Inattentional Blindness
Material-Centric Design Exhibitions
Estúdio Campana Presents the On The Road Exhibition
Spray Can Fragrances
Step Aboard's Chicago Perfumes Pay Homage to Works of Art
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Sportswear Training Campaigns
FKA Twigs Redefines Movement with On's Fall/Winter 24 Capsule
Creatively Sponsored Art Events
Sharpie is Sponsoring the Upcoming Art Battle Event in Los Angeles
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Inclusive Voting Campaigns
The Body Shop Worked with Apathy is Boring to Improve Voter Turnout
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Street Art-Adorned Perforated Footwear
Crocs Joins Futura Laboraties on a New Set of Shoes
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Organically Fluid Lighting Collections
Nahtrang Designs the Pop Collection for Rakumba
Creative Sun Safety Installations
Giant Beach Installation is a Reminder to Practice Sun Safety
Athlete-Inspired AI Brand Campaigns
AngelAi Taps a Groups of Athletes to Promote Its Ethos
Vibrant Public Art Installations
Rico Gatson's Installation Brings Life to Penn Station
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Prolonged Activism Campaigns
Oxfam's Stay In The Fight Encourages Lasting Social Influences
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Artistic QR Codes
QR Artwork Directory Creates QR Codes That Boost User Engagement
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Natural Material-Transformed Artworks
Borrowed Earth Collaborative Uses Natural Materials for Art
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Provocative Banned Books Installations
The American Bookbinders Museum Debuts 'Banned Books Jail'