Clever Supportive Ad Placement
Cecilia Biemann — September 29, 2008 — Art & Design
References: tinsiders.blogspot
It seems as though in-your-face advertising is no longer enough; now ads are moving under our thumbs in their quest for grabbing our attention.
From sushi on escalator rails, to beer cans and watches on bus support rails, it seems ads are anywhere we are inclined to place our hands to steady ourselves while in motion. Advertising will now be there to catch us if we fall.
I think the watch advertisement, featuring the concept of "forcing" bus commuters to try it before they (hopefully) buy it, is a particularly clever idea though! Very impressed.
From sushi on escalator rails, to beer cans and watches on bus support rails, it seems ads are anywhere we are inclined to place our hands to steady ourselves while in motion. Advertising will now be there to catch us if we fall.
I think the watch advertisement, featuring the concept of "forcing" bus commuters to try it before they (hopefully) buy it, is a particularly clever idea though! Very impressed.
Trend Themes
1. Interactive Guerrilla Ads - Creating ads that engage with the audience in unexpected ways.
2. Location-based Guerrilla Ads - Quirky advertising placed in high traffic areas where people are likely to be looking for support.
3. Tactile Guerrilla Ads - Using touchable surfaces in public spaces to create interactive advertising experiences.
Industry Implications
1. Advertising Industry - As advertising evolves, companies can explore new and innovative ways to connect with their target audience.
2. Transit Industry - Public transport companies can partner with brands to create unique advertising experiences for commuters.
3. Retail Industry - Brands can take advantage of creative advertising placements to generate buzz and promote new products.
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