Creating Rebel Outdoor Movie Theaters
Going Like Sixty — July 15, 2008 — Pop Culture
References: mobmov.org
MobMov is a website with advice on how to create guerrilla drive-in movies.
The concept is relatively simple: Use an HD LCD projector, plug it into your car, grab a DVD, find a large wall and make a drive in event. Spread the word via a flash mob and let the party begin.
I have big admiration for the dude that put his projector on a vintage BMW motorcycle sidecar. Self described as guerrilla drive ins, Santa Cruz, CA created the buzz. MobMov.org has set up a website to help with advice on how to bring the drive in into your neighborhood.
The concept is relatively simple: Use an HD LCD projector, plug it into your car, grab a DVD, find a large wall and make a drive in event. Spread the word via a flash mob and let the party begin.
I have big admiration for the dude that put his projector on a vintage BMW motorcycle sidecar. Self described as guerrilla drive ins, Santa Cruz, CA created the buzz. MobMov.org has set up a website to help with advice on how to bring the drive in into your neighborhood.
Trend Themes
1. Guerrilla Drive-ins - The trend of creating rebel outdoor movie theaters through flashmob events, using HD projectors and cars presents an opportunity for innovative marketing strategies and interactive experiences.
2. Flash Mob Events - The trend of organizing flashmob events to publicize guerrilla drive-ins presents an opportunity for innovative advertising and brand awareness strategies.
3. DIY Projectors - The trend of creating DIY projectors for guerrilla drive-ins presents an opportunity for innovative and cost-effective event planning.
Industry Implications
1. Entertainment Industry - The entertainment industry can explore partnerships with guerrilla drive-ins to promote movies, TV shows, and documentaries, which can offer alternative revenue streams and drive brand loyalty.
2. Automotive Industry - The automotive industry can develop partnerships with guerrilla drive-ins to showcase new car models and drive brand awareness among younger audiences.
3. Marketing Industry - The marketing industry can leverage guerrilla drive-ins and flash mob events to create unique and interactive brand experiences, increase customer engagement, and drive sales.
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