Chucky Unleashed in Times Square
Going Like Sixty — September 12, 2008 — Marketing
References: thelondonpaper
In this guerrilla DVD promotion, Chucky visits Times Square. In a brilliant marketing move, 20th Century Fox released a horde of iconic Chucky lookalikes to wander among the crowds in New York City.
The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.
The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD.
Implications - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on.
The normally unflappable New Yorkers loved it, sneering, jeering and even laughing. The life-sized Chucky dolls were armed with fake weapons.
The eye-catching stunt was designed to promote the release of Child's Play, Chucky's 20th Birthday Edition DVD.
Implications - Personally, I would be freaking out if I saw an army of Chucky dolls wandering around like regular pedestrians. All of my childhood nightmares have been re-awakened, only this is way worse as the dolls are now human-sized. I think I'll just stay indoors from now on.
Trend Themes
1. Guerrilla Marketing - Disruptive innovation opportunity: Using unconventional and eye-catching marketing tactics to create buzz and capture attention in crowded cities or events.
2. PR Stunts - Disruptive innovation opportunity: Incorporating playful and attention-grabbing stunts to generate excitement and engagement around a brand or product.
3. Influencer Marketing - Disruptive innovation opportunity: Collaborating with popular influencers to leverage their large audience and create unique promotional campaigns that resonate with target consumers.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Using unconventional marketing tactics like guerrilla marketing and PR stunts to draw attention to movie releases and engage with fans.
2. Consumer Goods - Disruptive innovation opportunity: Incorporating playful and attention-grabbing stunts, such as life-sized replicas, to promote special editions or milestones of popular products and create a memorable brand experience.
3. Advertising & Marketing - Disruptive innovation opportunity: Exploring creative strategies, such as influencer marketing, to reach and engage target audiences effectively, especially in a saturated media landscape.
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