Who knew that mundane act of shopping at the supermarket store would spark the ever popular grocery fashion movement?
Many people don't give it a second thought to what they wear when they're grocery shopping at the superstore, but these days chic supermarket shopping attire is all the rage. Inspired by the food on the shelves, grocery fashion draws from colorfully vibrant produce that surrounds one as you march up and down the aisles.
In editorials, ad campaigns and fashion styles, the use of grocery store-inspired patterns and styles are super sensational and creative. From supermarket couture, glam grocery editorials, surreal superstore scenery to vibrant supermarket editorials, it's hard not to get hungry looking at these hip grocery fashion finds.
15 Examples of Supermarket Fashion
14
Sultry Shopping Lookbooks
The Stefan Giftthaler Photography Series is Heavily Retro
13
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
12
Silly Supermarket Captures
17-Year-Old Charlotte Abramow's Photography Shows Her Love of Life
11
Ethereal Ethnic Fashions
The Jose Ferreira Chinatown Shoot Fuses Couture and Culture
10
Deathly Companion Campaigns
These Staff Jeans Ads Market a Laid Back Lifestyle
9
Glam Grocery Editorials
The Constance Jablonski Vogue Mexico Shoot is Refreshingly Elegant
8
Supermarket-Inspired Runways
The Moschino Spring/Summer 2013 Collection Features Fierce Patterns
7
Fashionable Supermarket Captures
Elsa Brightling Takes Style to the Grocery Store
6
Neon-Lit Eastern Editorials
This Flair Austria April 2013 Series is Set in an Authentic Chinatown
5
City-Inhabiting Gorilla Editorials
Model Justina G Goes Into the Wild in Stylist Magazine Shoot
4
Fashion-Focused Grocery Ads
Target Grocery Ads Juxtapose High-end Fashion with Everyday Products
3
Mortality-Reminding Editorials
The Momento Mori Editorial by Michal Greg Alludes to Death
2
Surreal Superstore Sceneries
Brendan O’Connell Portrays the Wild World of the Walmart Store
1
Supermarket Staple Fashion
Ground Zero Fall 2009 Collection is Inspired by Everyday Necessities
Related Ideas
Subculture Fashion Collections
The BALENCIAGA Fall 2024 Haute Couture Collection is Ultra-Chic
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Whimsical Spring Apparel
Anna Sui's Spring/Summer 2025 Collection is the Definition of Demure
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Inclusive Singer Clothing Collections
This New Jessica Simpson Collection is Arriving at Walmart
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Luxe Fashion Flagship Stores
Hedi Slimane Design the Celine Miami Flagship Store
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Sophisticated Rustic Clothing Collections
LIVØM Embraces Rustic Elegance for Its Latest Collection
Supermarket-Style Pavilions
Venice Architecture Biennale's Latvian Pavilion Has a Familiar Form
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Branded Low-Cost eCommerce Stores
Amazon Haul Offers Low-Cost Products to Attract Shoppers
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Connected Curated Wardrobe Designs
The Conceptual 'LOOKandME' Closet Digitizes Outfits
Small-Format Grocery Stores
Amazon’s Whole Foods to Open New Small-Format Stores in Cities
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Golf-Themed Convenience Store Collections
7-Eleven Has Introduced 'The Always Open, Open'
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Private Label eCommerce Groceries
The Amazon Saver Range Offers Competitive Price Points
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Cozy Fashion Flagship Stores
The Ba&Sh Flagship Store Opened in New York City's SoHo Neighborhood
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Grocery-Inspired Fragrances
Cashé by Instacart is a Scent That "Smells as Good as Cash Back Feels"
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Beach Day-Inspired Fashion Collections
Saul Nash's Spring/Summer 2024 Line is Titled Intersection
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Japan-Expansive Physical Fashion Stores
Studio Nicholson Gets a New Store in Tokyo
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
70s-Inspired Apparel Collections
Marni and No Vacancy Inn Unveil Collaborative Summer Apparel
Edgy High-End Fashion Collections
Alexander Wang Debuts the Ultra-Edgy Garage Collection
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Accessible Fashion Tours
The Walmart Style Tour Shares Personalized Color Analysis & Styling Tips
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Fashion-Forward Grocery Totes
The Latest Waitrose x Lulu Guinness Tote is Made of Recycled Plastic
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Minimal Preppy Fashion Capsule
G.H. Bass Presents a Look at the Modern Ivy Collection
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
Fashion-Forward Ski Series
PrettyLittleThing Unveils Elevated Ski Collection for Winter Sports
Gorpcore-Inspired Retailer Fashions
The ALDI Fall Merch Collection is Arriving with Many Styles
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Eco-Minded Workout Wear
H&M Unveils a Sustainable Activewear Line to Combat Fast Fashion
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Luxe Spring-Centric Bold Fashion
The Marni Spring/Summer 2024 Capsule is Full of Bright Looks
Parisian-Inspired High-End Fashion Boutiques
Jacquemus Has Opened Its First U.s. Boutique
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Grocery Store Winter Collections
Aldi's New Winter Gear Collection Has Just Dropped
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Hybrid Community Supermarkets
The After Market is a Grocery Store and a Food Pantry
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Smart Grocery Shopping Support
SmartChef Converts Grocery Lists Into Actionable Data
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Reprised Fall Apparel Capsules
SHEIN Reimagines Autumnal Fashion Looks with Western Motifs
Checkout-Free Grocery Stores
ALDI Launches the Innovative 'ALDIgo' Checkout-Free Grocery Store
Banana Fiber Apparel
Interloop Limited and Simply Suzette Launch the Unpeeled Collection
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Cargo-Honoring Fashion Campaigns
Peachy Den Highlights its Mimi Cargo Pants in a Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Americana-Inspired Spring Fashion
Woolrich Presents Origin Stories: Americana for SS24
International Cuisine Grocery Ranges
The Co-op 2024 Summer Range Features Fare from Everywhere
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Accessible Festive Grocer Products
The ALDI Holiday Assortment Has Over 70 New Items
Celebrity-Backed Outdoor Apparel
Martha Stewart Debuts an Apparel Line with Tractor Supply Company
Convenience Retailer Swag Collections
This Royal Farms Swag Gets Fans Ready for the Fall Season
All-White Tonal Holiday Apparel
Superdry Introduces the Ibiza White Collection of Relaxed Looks
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Expansive Grocer Holiday Promotions
Natural Grocers Holly Deals Offer Up to 46% Off Products
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo