Google's AI Shopping Feature Shows How Apparel Looks on Real Models
Laura McQuarrie — June 22, 2023 — Tech
References: blog.google & fashionunited.uk
Google's newest AI shopping feature enables individuals to make more informed decisions, reducing the likelihood of returns and promoting sustainable shopping practices.
The virtual try-on for apparel gives shoppers a better sense of how clothes look on real models by considering everything from draping and folding to stretching and clinging. This generative AI model features a diverse set of models, in different poses, representing sizes XXS to 4XL.
Trying on clothes is crucial to assess the fit and color before making a purchase, as it has the potential to increase satisfaction and avoid disappointment. With the advent of virtual try-ons, consumers now have the convenience of digitally visualizing how a garment will look on them, revolutionizing the way they shop by saving time, expanding options, and enhancing the overall shopping experience.
The virtual try-on for apparel gives shoppers a better sense of how clothes look on real models by considering everything from draping and folding to stretching and clinging. This generative AI model features a diverse set of models, in different poses, representing sizes XXS to 4XL.
Trying on clothes is crucial to assess the fit and color before making a purchase, as it has the potential to increase satisfaction and avoid disappointment. With the advent of virtual try-ons, consumers now have the convenience of digitally visualizing how a garment will look on them, revolutionizing the way they shop by saving time, expanding options, and enhancing the overall shopping experience.
Trend Themes
1. AI Clothing Try-ons - Virtual try-ons revolutionize the shopping experience by allowing consumers to digitally visualize how garments will look on them.
2. Informed Decision-making - AI technology enables individuals to make more informed decisions while shopping for apparel, reducing the likelihood of returns and promoting sustainable shopping practices.
3. Enhanced Shopping Experience - Virtual try-ons for apparel enhance the overall shopping experience by providing a better sense of fit and color before making a purchase.
Industry Implications
1. Retail - The retail industry can benefit from AI clothing try-on technology to enhance the online shopping experience and reduce returns.
2. Fashion - The fashion industry can capitalize on AI clothing try-on features to showcase garments on diverse models, representing a range of sizes and body types.
3. Technology - The technology industry can drive disruptive innovation by developing advanced AI models that accurately simulate the look and fit of clothing on virtual models.
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