Splits59 & The Goods Mart Create the "Do Good" Leggings
References: thegoodsmart
The Goods Mart, a better-for-you and socially conscious neighborhood convenience store in New York, and the workout and yoga apparel brand Splits59 released a pair of limited-edition leggings to commemorate Women's History Month. The Do Good Leggings are versatile and form-fitting, ensuring all-day support to wearers whether they are working out or running errands.
As part of this limited-edition leggings release, The Goods Mart and Splits59 are committing 15% of the sale of each pair to benefit The Lower East Side Girls Club. This organization seeks to make connections between "young women and gender-expansive youth of color throughout New York City," with the hope of facilitating year-round programming and mentoring to promote healthy lifestyles and successful futures. The Goods Mart has worked with The Lower East Side Girls Club since the store's opening in 2018.
Image Credit: The Goods Mart
As part of this limited-edition leggings release, The Goods Mart and Splits59 are committing 15% of the sale of each pair to benefit The Lower East Side Girls Club. This organization seeks to make connections between "young women and gender-expansive youth of color throughout New York City," with the hope of facilitating year-round programming and mentoring to promote healthy lifestyles and successful futures. The Goods Mart has worked with The Lower East Side Girls Club since the store's opening in 2018.
Image Credit: The Goods Mart
Trend Themes
1. Socially Conscious Merchandise - Opportunity for more brands to collaborate and create products that benefit charitable organizations and make a positive impact.
2. Limited-edition Products - Creating limited quantities of products can create a sense of urgency and exclusivity, driving sales and increasing brand loyalty.
3. Versatile Clothing - Offering clothing that can be worn for multiple purposes can appeal to consumers looking for value and convenience.
Industry Implications
1. Fashion and Apparel - Opportunity for clothing brands to collaborate with charitable organizations and create limited-edition products.
2. Retail - Retailers can carry socially conscious products that benefit charitable organizations and appeal to socially conscious consumers.
3. Nonprofit - Opportunity for nonprofit organizations to collaborate with brands to create products that benefit their cause and increase awareness.
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