The FreshTake Concept Grocery Store Blends Experiences
Michael Hemsworth — September 18, 2023 — Business
References: mitchellgrocery & progressivegrocer
The FreshTake concept grocery store is slated to arrive in the summer of 2023 in Augusta, Georgia at a former Whole Foods Market location to provide shoppers with a blend of experiences. The 42,000-square-foot retail space will incorporate fresh foods, bulk items, bakery, general merchandise and health & beauty with the meat staffed by in-store butchers. Shoppers can also have their meat cooked or seafood steamed onsite, while access to a range of readymade foods with ample seating and free WiFi encourage consumers to spend more time in the environment.
Mitchell Grocery Corporation CEO Jackson Mitchell spoke on the FreshTake concept grocery store saying, "This store represents the culmination of my career and a deep love for the grocery business. Our goal is to create a space that not only offers top-quality groceries but also becomes a hub for the community, where people can come together to enjoy great food, entertainment, and convenience."
Mitchell Grocery Corporation CEO Jackson Mitchell spoke on the FreshTake concept grocery store saying, "This store represents the culmination of my career and a deep love for the grocery business. Our goal is to create a space that not only offers top-quality groceries but also becomes a hub for the community, where people can come together to enjoy great food, entertainment, and convenience."
Trend Themes
1. Blended Experience Groceries - The FreshTake concept grocery store offers a seamless blend of fresh foods, bakery, general merchandise, and readymade foods to create a unique shopping experience.
2. In-store Butcher Services - The FreshTake concept grocery store disrupts the traditional grocery model by providing in-store butchers who can cook meat and steam seafood onsite, enhancing convenience for shoppers.
3. Community Hub Stores - The FreshTake concept grocery store aims to become a hub for the community, offering not only quality groceries but also entertainment, convenience, and ample seating for consumers to gather.
Industry Implications
1. Grocery Retail - The FreshTake concept grocery store revolutionizes the grocery retail industry with its unique approach to blending experiences and providing additional services like in-store butchers and onsite cooking and steaming services.
2. Food and Beverage - The FreshTake concept grocery store offers various food and beverage options, including fresh foods, readymade foods, and bakery items, catering to the evolving preferences of consumers looking for convenience and a diverse selection of products.
3. Community Spaces - The FreshTake concept grocery store disrupts the concept of traditional grocery stores by creating a community-oriented space that encourages people to come together, enjoy great food, and make the store a central meeting point.
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