The Jose Ferreira Chinatown Shoot Fuses Couture and Culture
Tia Clarke — January 7, 2013 — Fashion
References: behance.net
This fantastically futuristic fashion shoot by Lisbon based photographer Jose Ferreira is fierce.
The young artist shot the series for Spanish fashion magazine Di Moda. The model's striking horned hairstyle and urban clothing are perfectly juxtaposed with the eclectic nature of the Chinatown setting.
The model is seen stomping purposefully through the supermarket doing a fashionable supermarket sweep, enjoying some noodles and posing in funky sportswear jackets in an underground car park.
The mixture of high-fashion in such an everyday setting gives this photo shoot edge.
Jose Ferreira is a 26-year-old Portuguese photographer and a recent graduate of a Visual Arts program. He has been working in the industry since 2007 on a number of fashion shoots and documentary projects. His fashion editorials have appeared in BLANC magazine, Fashiongun and Men's Health.
The young artist shot the series for Spanish fashion magazine Di Moda. The model's striking horned hairstyle and urban clothing are perfectly juxtaposed with the eclectic nature of the Chinatown setting.
The model is seen stomping purposefully through the supermarket doing a fashionable supermarket sweep, enjoying some noodles and posing in funky sportswear jackets in an underground car park.
The mixture of high-fashion in such an everyday setting gives this photo shoot edge.
Jose Ferreira is a 26-year-old Portuguese photographer and a recent graduate of a Visual Arts program. He has been working in the industry since 2007 on a number of fashion shoots and documentary projects. His fashion editorials have appeared in BLANC magazine, Fashiongun and Men's Health.
Trend Themes
1. Futuristic Fashion - Explore the fusion of technology and fashion creating avant-garde looks that appeal to new consumers.
2. Ethnic Couture - Recognize the potential of cross-cultural fashion, integrating traditional clothing styles with modern aesthetics.
3. Urban Sportswear - Experiment with informal clothing inspired by urban subcultures and sports fashion, designed for casual and comfortable street looks.
Industry Implications
1. Fashion - Innovate by exploring new forms of expression in the fashion industry that mix traditional and modern aesthetics.
2. Photography - Rethink traditional fashion editorial photography by experimenting with alternative settings and unconventional poses.
3. Marketing - Develop strategies that engage younger consumers by leveraging cultural diversity and urban-style influences.
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