Ground Zero Fall 2009 Collection is Inspired by Everyday Necessities
Katherinev123 — October 2, 2009 — Fashion
References: ground-zero & whats-wrong-with-the-zoo
Uniquely combining the concepts of fashion and grocery shopping, the Ground Zero Fall 2009 collection titled ‘We Need…” compares our need for supermarket goods to that of our need for fashion.
Ground Zero provides on their site, “Fashion is as natural an impulse as a spree in the supermarket.” This explains the Ground Zero Fall 2009 assortment of tees and sweaters with knit patterns and prints that depict an interesting mix of ‘necessities’: marijuana, cigarettes, baby lotion and Vogue Magazine.
Ground Zero provides on their site, “Fashion is as natural an impulse as a spree in the supermarket.” This explains the Ground Zero Fall 2009 assortment of tees and sweaters with knit patterns and prints that depict an interesting mix of ‘necessities’: marijuana, cigarettes, baby lotion and Vogue Magazine.
Trend Themes
1. Fashion Inspired by Everyday Necessities - Fashion brands can explore the trend of incorporating everyday necessities into their designs to create unique and thought-provoking collections.
2. Blurring the Line Between Fashion and Consumer Goods - There is an opportunity for fashion brands to disrupt the industry by blurring the distinctions between everyday consumer goods and fashion items.
3. Provocative Fashion Messaging - Fashion brands can tap into the trend of using provocative messaging to convey a deeper meaning and spark discussions about consumerism.
Industry Implications
1. Fashion - The fashion industry can explore the trend of incorporating everyday necessities into their designs to create unique and thought-provoking collections.
2. Consumer Goods - Consumer goods companies can explore the concept of blurring the line between fashion and everyday products to offer innovative and trendy merchandise.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of using provocative fashion messaging to create impactful campaigns that ignite conversations about consumerism.
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