Adding some supernatural references to an advertisement is a great way to infuse a few spooky and mysterious elements into the ad, and these ghostly ad campaigns are cleverly showcasing that frightening references can have a profound impact on viewers.
Whether you believe in the afterlife or not, the notion of people coming back from the dead in ghostly forms is definitely an aspect that will give people the shivers. Having been utilized in movies, television shows and even fashion spreads, ghostly references have become something of a norm, showcasing a supernatural world that viewers are often mesmerized and intrigued by.
From shushing blowdryer ads to hilariously haunting PSAs, these ghostly ad campaigns are showcasing that adding a few supernatural references can really serve to get the message across in a unique and creative way.
13 Ghostly Ad Campaigns
12
Ghostly Fading Health Campaigns
These Truth Anti-Smoking Ads Shine a Light on Mortality
11
Ghostly Presence Prints
This Perdigao Campaign Promotes Meals of Deceased Granny's Standard
10
Perforated Portrait Ads
The Juvenile Diabetes Research Foundation Campaign Advocates a Cure
9
Shushing Blowdryer Ads
The Philips ActiveCare 2300 Hairdryer Campaign Lulls Babies to Sleep
8
Digitally Resurrected Actress Ads
This Audrey Hepburn Ad Brings her Digitally Back from the Dead
7
Hilariously Haunting PSAs
This New Zealand Transport Agency Ad Uses Humour for Outreach
6
Haunted House Living
Home In Connecticut Isn't Living Up to Spooky Movie Hype
5
Supercharged Paint Ads
This Primalex Print Campaign Seeks to Defeat Ugly Walls
4
Ghostly Donor Campaigns
The France Adot 2011 Ads Celebrate and Thank Organ Donors
3
Supernatural Pirating Ads
The 'Piracy Uncovered' Uses Ghouls to Stop Software Piracy
2
Apparition Aroma Ads
The Electra Chef Campaign Sheds Light on Odor Haunted Homes
1
Ghostly Porcelain Figurine Ads
The Fevikwik Instant Adhesive Campaign has a Supernatural Streak
Related Ideas
Perfume-Like Body Sprays
Four Limited-Edition Kayali Body Sprays Launched for Fans Scent Layering
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
AI-Powered Creative Marketing Tools
RYA x Qrious Insight Partner for Ad Campaign Generation
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
Catchy Foam Creamer Ads
The Coffee Mate Big Game Ad Stars Shania Twain as the Voice of Foam Diva
AI Marketing Storytelling
Coca-Cola AI Campaign Brings Nostalgia and Innovation Together
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Truth-Forward Beauty Campaigns
The Ordinary X Uncommon Unveil the Beauty Industry’s Biggest Myths
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Sci-Fi Thriller Insurance Ads
State Farm's Severance-Inspired Car Insurance Ad Speaks to Gen Z & X
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Spooky Movie-Themed Polishes
Sally Hansen and Warner Bros Debut a New Beetlejuice Nail Collection
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
History-Centric Advertisements
Royal Ontario Museum's Epic Natural History Ad is Inspiring
Autumnal Cleaning Product Campaigns
Mrs Hinch’s Cosy Season Collection Welcomes Autumn
Game-Themed Soap Collabs
Dr. Squatch X Call of Duty Bring Battle-Ready Hygiene to Your Routine
AI-Powered Advertiser Campaigns
Instacart Utilizes its Automation Tools for Universal Campaigns
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Nostalgic Mayonnaise Advertisements
Hellmann's Brings Together Meg Ryan and Billy Crystal
Origin Story Ads
Pacifico Unveils Its 'Find Your Own Way' Ad Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Airline Highlight Advertisements
Spirit Airlines 'More Fly' Campaign is A Fresh Take on Travel
Mysterious Actor-Centric Whisky Spots
Jameson Irish Whiskey's New Ad Stars Aaron Taylor-Johnson
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Sauce-Inspired QSR Capsules
Wendy's x Lonely Ghost Unveil a Limited Edition Merchandise Collection
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
AI-Generated Holiday Soda Ads
The Coca-Cola Holidays Are Coming Ad Has Been Updated with AI
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Sensitivity Marketing Campaigns
Cetaphil Teams Up with Lil Wayne for Super Bowl Spot
Soda-Inspired Fashion Collaborations
Dr Pepper x Lonely Ghost Debut 'Chateau Lonely'
Spooky Candle Collections
Goose Creek Candle Company Taps Beetlejuice in Its New Capsule
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Sensorial Horror-Inspired Hard Ciders
Angry Orchard Introduced its Hide & Shriek Prank Pack
New Years Specific Campaigns
Dove’s Unready for Anything Campaign Celebrates End-of-Night Rituals
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Creative Auto Campaigns
The Electric Capri Campaign Revives a Legend with Modern Flair
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Frightful Bodycare Collections
Beetlejuice Beetlejuice x Lush Shares Spooky Sensorial Care Staples
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Sensory Cat Food Campaigns
WHISKAS' Purradise Imagines Worlds to Satisfy Every Type of Cat
Video Game-Inspired Soaps
The Dr. Squatch x Call of Duty Collection Includes Four Products
Playful Character-Adorned Apparel
Mark Gonzales Reunites with adidas for the Shmoofoil Collection
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Ghostly Cinematic Donut Ranges
The Krispy Kreme x Ghostbusters Collection Celebrates the 1984 Film
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Fight-Themed Whiskey Campaigns
This Bear Fight Whiskey Ad Stars Gabriel Macht
Feel-Good Ad Campaigns
Pella’s 'Make Life Brighter' Campaign Celebrates Home and Comfort
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Uneventful Big Game Ads
The Angel Soft Super Bowl Ad is Made to Be Missed for a Bathroom Break
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Haunting Limited-Edition Beer Kits
Samuel Adams Debuts an At-Home Séance Kit
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Mood-Enhancing Fragrance Collections
adidas Partners with Coty to Launch Vibe Perfumes
Chilling Filmic Scents
Heretic Parfum Nosferatu Celebrates the Release of Robert Eggers’ New Film
Visual Museum Campaigns
MoMA’s New Museum Campaign Transforms NYC into an Art Lover’s Paradise
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Mindful-Shopping Campaigns
The Ordinary’s 'Slovember' Campaign Promotes Intentional Shopping
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Co-Branded Custom Ads
Lexus and Universal Pictures Partner for the 'Experience OZmazing' Spot
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Nostalgic Long-Form Infomercials
Mint Mobile's 'Mintfomercial' Offers Humor and Nostalgia
Whimsical Candle Christmas Campaigns
The Yankee Candle 'Make it More Magical' Campaign is Festive
Scream Queen Skincare Campaigns
philosophy and Sarah Michelle Gellar Partnered for a Retinol Ad
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Ghoulish Theater-Only Refreshments
The Fanta Haunted Apple ICEE Celebrates Beetlejuice Beetlejuice
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
All-Dark Marketing Campaigns
IKEA Introduces its Darkest Campaign Yet with Try Oslo's Help
Paranormal Cartoon Apparel
JOURNAL STANDARD and Ghostbusters Release a Vintage Apparel Capsule
Kindness-Promoting Ad Reboots
Coca-Cola’s Christmas Kindness Campaign Returns for the Holidays
Cherry-Scented Foot Sprays
Airheads Created a First-of-Its-Kind Spray for Halloween
Eerie Film-Inspired Apps
The 'Welcome To The Afterlife Generator' Transforms Selfies
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Gothic Poet-Themed Pop-Ups
This Edgar Allan Poe Speakeasy is an Exclusive Cocktail Event
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Rental App Holiday Campaigns
Airbnb Presents its Santastrophe Campaign Following Santa Claus
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Star-Approved Sparkling Drinks
Annie Murphy Shines in a New Sparkling Ice Caffeine Line Campaign
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spooky Lunch Refreshment Branding
The Capri-Sun Halloween Pouches are Limited-Edition
Influencer-Starring Car Commercials
Toyota's New Short Film Seeks to Resonate with Gen Z Customers
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Halloween-Themed Delivery Partnerships
Uber's Partnership with Spirit Halloween is Spooky
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Playful Alcohol Ads
The New Aviation Gin Commercial Brings Humor with Ryan Reynolds
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Halloween-Themed Laundry Products
Tallow + Ash Spooky Szn Comes in Shampoo and Conditioner
Ghostly Spiced Fragrances
Heretic Parfum Poltergeist Eau du Parfum Has a 100% Natural Blend
Iconic Commercial Reboots
Oscar Mayer Brings Back Its Iconic Jingle for a New Generation
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Tartan-Themed Spirit Campaigns
The Glenlivet Taking Back Tartan Stars Thomas Doherty
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Chilling Domestic Abuse Campaigns
BBDO Bangkok's Second Chance Campaign Taps Gigi Supitcha
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Ad Inspiration Archives
Nobody Reads Ads Showcases Print and Outdoor Ads With Notable Success
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Ghost-Inspired Gin Spirits
York Gin Grey Lady Pays Tribute to the Theatre Royal's Famous Ghost