This New Zealand Transport Agency Ad Uses Humour for Outreach
Felicia Moursalien — November 2, 2011 — Marketing
References: nzta.govt.nz & buzzfeed
Serious drinking and driving messages don't always have to be bottled in depression and blood, as seen with the recently viral New Zealand campaign by the New Zealand Transport Agency entitled 'Legend.' The video depicts a teen at a party imagining how insufferable life would be if his best mate crashed after driving from the party drunk; his disturbance is not from the tragedy though, but mostly because he would be trapped playing puzzles with his mate's family and the mate's ghost would probably haunt/annoy him forever. Lost in his day dream, his friends ask him what's wrong, to which he responds (in a thick New Zealand accent), "I've been internalizing a complicated situation in my head. Don't crash there, Crash here!"
This video, with its hilarious one-liners and ear-cuddling speech, springs life to an important message and has, in effect, reached more youth than the New Zealand Transport Agency had ever intended.
This video, with its hilarious one-liners and ear-cuddling speech, springs life to an important message and has, in effect, reached more youth than the New Zealand Transport Agency had ever intended.
Trend Themes
1. Humorous Psas - Creating humorous public service announcements can make serious messages more engaging and effective.
2. Viral Campaigns - Creating viral campaigns can help organizations reach a wider audience and amplify their message.
3. Youth Engagement - Using relatable and entertaining content can effectively engage young audiences and increase awareness.
Industry Implications
1. Advertising - The advertising industry can explore the use of humor to create more impactful public service announcements.
2. Transportation - The transportation industry can leverage viral campaigns to raise awareness about the dangers of drinking and driving.
3. Media and Entertainment - The media and entertainment industry can focus on creating engaging content that educates and entertains young audiences.
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