The Fevikwik Instant Adhesive Campaign has a Supernatural Streak
Meghan Young — February 19, 2013 — Marketing
References: ogilvy & ibelieveinadv
The Fevikwik Instant Adhesive campaign shows that this product is so effective, broken items such as precious porcelaine figurines will appear as though they have just risen from the dead. Although the images in the print ads would suggest that they are insubstantial ghosts, that is not the case at all. Instead, it is a creative way to depict the fixed figurines as well as appeal to supernatural lovers.
Conceived and executed by the Ogilvy branch based in Mumbai, India, the Fevikwik Instant Adhesive campaign was art directed by Sagar Pednekar with creative direction by Tushar Pal and Ashish Naik. Shot by photographer A.J. Raina, the impossible images were illustrated by Chetan Mahajan and Santosh Dhadve. Of course, people won't have to rely on the impossible if they have Fevikwik on hand.
Conceived and executed by the Ogilvy branch based in Mumbai, India, the Fevikwik Instant Adhesive campaign was art directed by Sagar Pednekar with creative direction by Tushar Pal and Ashish Naik. Shot by photographer A.J. Raina, the impossible images were illustrated by Chetan Mahajan and Santosh Dhadve. Of course, people won't have to rely on the impossible if they have Fevikwik on hand.
Trend Themes
1. Innovative Advertising Campaigns - The Fevikwik Instant Adhesive campaign demonstrates the use of creative and visually striking ads to grab consumer attention.
2. Supernatural Themes in Marketing - The campaign's use of supernatural imagery taps into an popular interest for supernatural lovers and creates a unique branding opportunity.
3. Elevating Normal Products - The Fevikwik campaign highlights the transformative power of a simple adhesive product, opening up possibilities for other everyday products to be marketed in unexpected ways.
Industry Implications
1. Advertising and Marketing - The innovative campaign by Fevikwik explores new ways to capture consumer attention, providing inspiration for other companies in the advertising and marketing industry.
2. Home Decor and Collectibles - The use of porcelain figurines in the campaign presents an opportunity for the home decor and collectibles industry to leverage nostalgia and creativity in their product marketing strategies.
3. Craft and Hobby Supplies - The Fevikwik campaign showcases the potential for craft and hobby supplies to become more visually appealing and enticing to consumers seeking unique creations and restoration projects.
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