Burger King changed its name to Fries King, causing an uproar on the Internet. The marketing move is to promote its new limited 'for a time only' crinkle-cut, low-fat french fries. This temporary rebranding is reflected on the fast food restaurant's website, which now displays a new Fries King logo and the saying 'formerly known as Burger King.' The stunt is getting massive publicity, even becoming a trending topic on Twitter.
This collection of clever french fry advertising campaigns shows other lengths fast food restaurants have gone to in order to increase fries sales. Many of the ads focus on Fries King's competitor McDonalds, while others are from the joint formerly known as Burger King. These tactics includes print, commercials, interactive and other publicity stunts.
14 French Fry Ad Campaigns
Burger King is Now Fries King to Advertise its Crinkle-Cut Fries:
Alyson Wyers — Oct 4, 2013 — Lifestyle
14
Substance Parallel-Pulling PSAs
The OMA Obesity Combating Campaign Compares Junk Food to Drugs
13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
12
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
11
Creative Craft Packaging
Burger Kings ‘Create Your Own King' Packaging is Fun Fastfood
10
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
9
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
8
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
7
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
6
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
5
Fast Food Political Campaigns
The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
4
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
3
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
2
Eco Freezer Bag Storage
This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design
1
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Related Ideas
QSR Plunge Buckets
Ruffles and KFC Created Spicy Chips and a Plunge Bucket for Cooling Off
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Regionally Inspired Potato Chips
Lay's Flavor That Hits Home Drops Destination-Inspired Flavors
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Festive French Fry Events
McCain is Opening the Doors to the World’s First French Fry House
Fried Dessert-Flavored Fries
McDonald's Launched Churro and Masala McShaker Fries
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Shakeable Masala Curry Fries
McDonald’s Canada Adds Churros McShaker Fries & Masala McShaker Fries
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Ketchup-Infused French Fries
Wayback Burgers Aims to Revolutionize the World of French Fries
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Carolinian-Style BBQ Sandwiches
Burger King Has a New Carolina BBQ Original Chicken Sandwich
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Melty Philly Cheesesteak Sandwiches
Burger King is Adding a New Philly Melt Sandwich
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Spicy Collaborative Fries
Burger King UK Features the 'Doritos Extra Flamin' Hot Chicken Fries'
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
French Fry Frozen Yogurts
16 Handles' French Fry Flavor is Salty with Real Potato Pieces Mixed in
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
French Fry-Stuffed Tortillas
Taco Bell Canada is Selling a New Loaded Fries Pocket
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Air Fryer-Approved Frozen Fries
The McCain Air Fryer Range is Recommended by Ninja
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Spicy Fish-Based Sandwiches
Burger King is Launching the New Fiery Big Fish Sandwich Across the US
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
Chicken Sandwich-Flavored Chips
New Ruffles Double Crunch KFC Zinger Chips are Coming
Enhanced Superfood Fries
Actual Veggies' Super Fries Combine Russet Potato, Chickpea & Cauliflower
Crinkle-Cut Fry-Themed Body Pillows
Shake Shack and Bearaby Lauunch the Crinkle Cut Cuddler
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
All-Dressed Kettle Chips
Lay's Kettle Cooked Ruffles All Dressed are Arriving Back for the Summer
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Quadruple Onion Burgers
Burger King is Serving Up a New Full Onion Burger in France
Comedic Limited-Time Burgers
Burger King Japan is Offering the 'Fake Burger' for April Fool's Day
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Eco Air Fryer Fries
Lamb Weston Launched a New Range of Skin-On Fries for Added Texture
Spicy Red Jalapeno Sandwiches
The Firecracker Mccrispy is Coming to McDonald's Canada
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Spicy-Sweet Chicken Sandwiches
The McDonald's McCrispy Sandwich Comes in Two New Hot Honey Options
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Seed Oil-Free Fries
Jesse & Ben's Makes Restaurant-Quality Fries with Alternatives Like Tallow
Crunchy Burger Collaborations
A&W Partners with Ruffles to Present Two Ruffles Crunch Burgers
Supersized Ranch Dips
Burger King and Hidden Valley Ranch Launched The Big Dip
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Meaty Onion-Topped Burgers
The Wendy's French Onion Cheeseburger is Arriving in Canada
Reformulated French Fry Recipes
Sonic is Adding New and Improved Groovy Fries and Groovy Sauce
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Film-Celebrating Plant-Based Nuggets
Fry's Plant-Based Nuggets are Celebrating Chicken Run 2
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Sustainable French Fry Menus
McCain Foods and A&W Team Up to Promote Regenerative Farming
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Regeneratively Farmed Frozen Fries
McCain Naked Oven Chips are Made with Two Ingredients
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Textural QSR French Fries
Sonic Groovy Fries are Launching with the New Groovy Sauce
Flavorful European Burger Lineups
McDonald's Japan Recently Unveiled Its European Burgers Lineup
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Tempura-Battered Chicken Sandwiches
McDonald's Chicken Big Mac Updates a Classic Menu Item
Fried QSR Pineapple Fritters
McDonald's Australia Pineapple Fritters are Sweet and Crispy
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Crispy Onion Chicken Sandwiches
The KFC Crispy Onion Ring Sandwich is Launching in Canada
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Ketchup-Filled Breakfast Products
Heinz Tomato Ketchup Filled Hash Browns are Arriving in the UK
Grilled Breakfast Sandwiches
Burger King's Grill’wich is Served on Flame-Grilled Flatbread
Complimentary Fries Campaign
McDonald's Free Fries Friday Celebrates French Fry Day
Potato-Packed Ice Pops
GoodPop x Ore-Ida Fudge n' Vanilla French Fry Pops Have Crispy Potatoes
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
Regal Crispy Chicken Wraps
Burger King's New Chicken Philly Royal Crispy Wrap
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Honey Mustard Chicken Sandwiches
The Burger King Honey Mustard BK Royal Crispy is Saucy
Onion Soup-Inspired Burgers
A&W Has a Brand-New French Onion Double Cheeseburger
Seasoned Beef Snack Crisps
Jacob’s Crinklys Chilli Beef are Oven-Baked for a Crispy Texture
Fried Pickle Wedges
Frickles are the Latest Sharable Appetizer at Arby’s Canada
Extra-Cunchy Chicken Sandwiches
Popeyes is Testing Out a New Signature Hot Crispy Sandwich
Complimentary QSR Fries Promotions
McDonald's Free Fries Friday Deal is an App-Only Exclusive
Exclusive French Fry Dishes
Walk-On's Sports Bistreaux Celebrates National French Fry Day
Complimentary Donut QSR Promotions
Krispy Kreme and McDonald's Announced a New Promotion
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Spicy Buffalo QSR Items
These Burger King Fiery Buffalo Menu Items Come in Two Options
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Street Food-Inspired Burger Balls
Frostkrone Burger Balls are Ready in 15-Minutes
Spicy Southern Cuisine Menus
Fatburger Introduced Frank’s RedHot Nashville Hot Seasoning
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Burger Chain Rebranding Stunts
BurgerFi is Rebranding as ChickenFi to Promote Its New Offerings
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Queso-Filled Tater Tots
Burger King is Testing New Fiery Queso Tots in Nashville
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Maple Syrup-Drizzled Burgers
Burger King New Zealand Just Added a Maple Bacon Fried Chicken Burger
Competition-Born Burger Inventions
Burger King Unveils 3 Whoopers Invented by Fans
French-Forward Cafe Pop-Ups
Le Café Hellmann's Only Serves Fries with a Side of Mayonnaise
Takeout-Inspired Frozen Fries
Birds Eye Crispy Chips Pair Well with a Variety of Fare
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
Expansive BBQ Burger Offerings
Farmer Boys Launches a BBQ Crunch Cheeseburger Box
Dual-Serving QSR Side Dishes
Burger King Have-sies Boasts Both Fries and Onion Rings
Pretzel Bun Chicken Sandwiches
Freddy's Just Dropped a New Pretzel Bacon Bbq Chicken Sandwich
Ranch-Drizzled Loaded Fries
Slim Chickens Just Added Loaded Fries with Chicken Bacon Ranch
Crispy QSR Apple Bites
Burger King Fried Apple Bites are Available n New Zealand
Guacamole-Topped French Fries
Loaded Guacamole Bacon Fries are Now Available from Carl’s Jr.
Deep-Fried Pickle Side Dishes
Burger King Pickle Fries are Tangy, Crispy and Satisfying
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Spiciness-Themed QSR Menus
The Burger King Fiery Menu Has Five Heat Levels
Proper Frozen Fries Products
Strong Roots Crispy Crinkle Fries are Arriving in the UK
Two-Ingredient Organic Fries
Roots Farm Fresh Debuted First-of-Their-Kind Fries at Expo West
Crispy Waffle Fry Sides
Long John Silver's is Now Serving Crispy Waffle Fries
Gourmet Salad-Inspired Burgers
Burger King UK Launches the Bacon Caesar Collection
Pretzel Cart Takeovers
King's Hawaiian Introduced New Pretzel Bites with Manhattan Street Vendors
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Rewarding French Fry Passes
Checkers and Rally's are Offering a Fully Loaded Fry Pass
Teen Film Dining Promotions
Frankie & Benny’s is Celebrating the Arrival of the Mean Girls Film
QSR French Fry Deals
Fatburger Launches Exclusive 'Fat or Skinny Fries' Deal
Egg-Topped Chicken Sandwiches
Farmer Boys Cracked Fried Chicken Sandwich is Extra-Crispy
Extra Crispy Chicken Wraps
Layne’s Chicken Fingers has a new Crispy Chicken Wrap for fall
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Pickle Fry Chicken Sandwiches
Roy Rogers Has Just Added the Savory Wild Dill Chicken Sandwich