Burger King changed its name to Fries King, causing an uproar on the Internet. The marketing move is to promote its new limited 'for a time only' crinkle-cut, low-fat french fries. This temporary rebranding is reflected on the fast food restaurant's website, which now displays a new Fries King logo and the saying 'formerly known as Burger King.' The stunt is getting massive publicity, even becoming a trending topic on Twitter.
This collection of clever french fry advertising campaigns shows other lengths fast food restaurants have gone to in order to increase fries sales. Many of the ads focus on Fries King's competitor McDonalds, while others are from the joint formerly known as Burger King. These tactics includes print, commercials, interactive and other publicity stunts.
14 French Fry Ad Campaigns
Burger King is Now Fries King to Advertise its Crinkle-Cut Fries:
Alyson Wyers — Oct 4, 2013 — Lifestyle

14
Substance Parallel-Pulling PSAs
The OMA Obesity Combating Campaign Compares Junk Food to Drugs

13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair

12
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
11
Creative Craft Packaging
Burger Kings ‘Create Your Own King' Packaging is Fun Fastfood
10
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
9
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
8
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
7
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
6
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
5
Fast Food Political Campaigns
The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
4
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
3
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
2
Eco Freezer Bag Storage
This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design
1
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Related Ideas
Sweet-Savory Burger Debuts
Burger King Ecuador Introduces the 'Donut Burger' Menu Addition
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
QSR Plunge Buckets
Ruffles and KFC Created Spicy Chips and a Plunge Bucket for Cooling Off
Multisensory French Fry Pop-Ups
The McCain Happy Frydays Café Shares an Over-the-Top Menu
Football-Themed Pretzel Burgers
Burger King is Testing a New Game Day Pretzel Whopper
Regionally Inspired Potato Chips
Lay's Flavor That Hits Home Drops Destination-Inspired Flavors
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Celebratory QSR Burgers
McDonald's UK has Unveiled Two New Burgers for its 50th Birthday
Festive French Fry Events
McCain is Opening the Doors to the World’s First French Fry House
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Limited-Time Ketchup Dip Offerings
HEINZ Debuts the 'HEINZ Chip Dip' for Potato Chips
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Fried Dessert-Flavored Fries
McDonald's Launched Churro and Masala McShaker Fries
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Shakeable Masala Curry Fries
McDonald’s Canada Adds Churros McShaker Fries & Masala McShaker Fries
Ketchup-Infused French Fries
Wayback Burgers Aims to Revolutionize the World of French Fries
AI-Fuelled QSR Animated Commercials
McDonald's Japan Rolls Out an AI Ad to Spotlight its Fries
Carolinian-Style BBQ Sandwiches
Burger King Has a New Carolina BBQ Original Chicken Sandwich
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
QSR Menu Billboard Campaigns
Burger King Shows Real Burger Sizes with Real Size Campaigns
Melty Philly Cheesesteak Sandwiches
Burger King is Adding a New Philly Melt Sandwich
Folded Potato Chips
Folds are Uniquely Shaped by a Special Compression Process
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Spicy Collaborative Fries
Burger King UK Features the 'Doritos Extra Flamin' Hot Chicken Fries'
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
French Fry Frozen Yogurts
16 Handles' French Fry Flavor is Salty with Real Potato Pieces Mixed in
Extra-Meaty Barbecue Burgers
Freddy's BBQ Brisket Steakburger is Packed with Several Meats
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Ice Cream Stick-Inspired Campaigns
KFC Brazil Gets Creative with Its 'Prize on a Bone' Campaign
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Air Fryer-Approved Frozen Fries
The McCain Air Fryer Range is Recommended by Ninja
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fan-Made Sandwich Creations
Burger King Unveiled the Finalists of its Whopper Contest
Chicken Sandwich-Flavored Chips
New Ruffles Double Crunch KFC Zinger Chips are Coming
Enhanced Superfood Fries
Actual Veggies' Super Fries Combine Russet Potato, Chickpea & Cauliflower
Crinkle-Cut Fry-Themed Body Pillows
Shake Shack and Bearaby Lauunch the Crinkle Cut Cuddler
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Appetizer-Flavored Snack Chips
These New Pringles Chips are Arriving with Football Season in Mind
Quadruple Onion Burgers
Burger King is Serving Up a New Full Onion Burger in France
Comedic Limited-Time Burgers
Burger King Japan is Offering the 'Fake Burger' for April Fool's Day
App-Only QSR Breakfast Deals
This Burger King Breakfast Deal Comes with a Sandwich and Hash Browns
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Eco Air Fryer Fries
Lamb Weston Launched a New Range of Skin-On Fries for Added Texture
Spicy Red Jalapeno Sandwiches
The Firecracker Mccrispy is Coming to McDonald's Canada
Festive French Fry Events
Jameson & CHAIN House Debut a St. Patrick’s Day-Themed Event
Imaginative Condiment Campaigns
Heinz's 'You Can Already Taste It' Features a "No Taste Test"
Spicy Nashville-Inspired Chips
Pringles Blazin’ Fried Chicken Chips Expand the Brand's Spicy Range
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Seed Oil-Free Fries
Jesse & Ben's Makes Restaurant-Quality Fries with Alternatives Like Tallow
Crunchy Burger Collaborations
A&W Partners with Ruffles to Present Two Ruffles Crunch Burgers
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Supersized Ranch Dips
Burger King and Hidden Valley Ranch Launched The Big Dip
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Meaty Onion-Topped Burgers
The Wendy's French Onion Cheeseburger is Arriving in Canada
Reformulated French Fry Recipes
Sonic is Adding New and Improved Groovy Fries and Groovy Sauce
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Humorous Condiment-Inspired Campaigns
Hellmann’s Introduces the #ENDCONDIMENTHOARDING Campaign
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Regeneratively Farmed Frozen Fries
McCain Naked Oven Chips are Made with Two Ingredients
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
Icon-Approved Hot Sauce Ads
Paris Hilton x Frank’s RedHot Bring the Heat to Game Day
Textural QSR French Fries
Sonic Groovy Fries are Launching with the New Groovy Sauce
Flavorful European Burger Lineups
McDonald's Japan Recently Unveiled Its European Burgers Lineup
Scannable Tattoo Campaigns
Burger King Korea's Whopper Tattoo Promoted an Upgraded Whopper
Waffle-Flavored Potato Fries
Simplot Maple City Waffle Line Reimagines a Classic Dish
Breaded Pollock QSR Sandwiches
Burger King Debuts the Fiery Big Fish Sandwich Across North America
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
Juicy Retro-Inspired Burgers
McDonald's France Features the 1955 Burger for a Limited Time
Tempura-Battered Chicken Sandwiches
McDonald's Chicken Big Mac Updates a Classic Menu Item
Anime-Collaborative QSR Menus
McDonald's Japan Joins Kiki's Delivery Service on New Burgers
QSR X-Ray Campaigns
KFC Spain Presents a Chicken X-Ray Campaign to Combat a Stigma
Crispy Onion Chicken Sandwiches
The KFC Crispy Onion Ring Sandwich is Launching in Canada
Steakhouse-Inspired QSR Burgers
The Burger King Steakhouse Bacon Whopper Elevates a Classic
Late-Night Fast Food Restaurants
White Castle is Strengthening Its Night Castle Brand
Onion Dip-Inspired Burgers
Hardee's French Onion Dip Angus Burger is Topped with Ruffles
Potato-Packed Ice Pops
GoodPop x Ore-Ida Fudge n' Vanilla French Fry Pops Have Crispy Potatoes
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Regal Crispy Chicken Wraps
Burger King's New Chicken Philly Royal Crispy Wrap
Anime-Inspired QSR Menus
Burger King France Introduces a New Naruto Menu
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Onion Soup-Inspired Burgers
A&W Has a Brand-New French Onion Double Cheeseburger
Seasoned Beef Snack Crisps
Jacob’s Crinklys Chilli Beef are Oven-Baked for a Crispy Texture
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Complimentary QSR Fries Promotions
McDonald's Free Fries Friday Deal is an App-Only Exclusive
Extra-Cunchy Chicken Sandwiches
Popeyes is Testing Out a New Signature Hot Crispy Sandwich
Exclusive French Fry Dishes
Walk-On's Sports Bistreaux Celebrates National French Fry Day
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Complimentary Donut QSR Promotions
Krispy Kreme and McDonald's Announced a New Promotion
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Spicy Buffalo QSR Items
These Burger King Fiery Buffalo Menu Items Come in Two Options
Hot Chicken-Topped Fries
Dave's Hot Chicken Top-Loaded Fries Come in Three Sizes
Movie-Inspired Halloween Menus
Burger King Unveils the Haunting Addams Family-Inspired Menu
Spicy Southern Cuisine Menus
Fatburger Introduced Frank’s RedHot Nashville Hot Seasoning
Limited-Edition Burger Brand Menus
These New Burgerville Menu Items Come in Six Varieties
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Festive British Burger Menus
McDonald's UK is Serving Up a Festive Food Range for the Holidays
Frozen Pizza-Centered Campaigns
Dr. Oetker Debuts the Frozen Pizza Publicist Campaign
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
NYC-Inspired QSR Burger Menus
The McDonald's Japan New York Burgers Come in Four Options
Queso-Filled Tater Tots
Burger King is Testing New Fiery Queso Tots in Nashville
Burger Chain Rebranding Stunts
BurgerFi is Rebranding as ChickenFi to Promote Its New Offerings
Sauce-Smothered Waffle Fries
Jack in the Box Sauced & Loaded Waffle Fries are Satisfying
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Competition-Born Burger Inventions
Burger King Unveils 3 Whoopers Invented by Fans
French-Forward Cafe Pop-Ups
Le Café Hellmann's Only Serves Fries with a Side of Mayonnaise
Takeout-Inspired Frozen Fries
Birds Eye Crispy Chips Pair Well with a Variety of Fare
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
Expansive BBQ Burger Offerings
Farmer Boys Launches a BBQ Crunch Cheeseburger Box
Pretzel Bun Chicken Sandwiches
Freddy's Just Dropped a New Pretzel Bacon Bbq Chicken Sandwich
Ranch-Drizzled Loaded Fries
Slim Chickens Just Added Loaded Fries with Chicken Bacon Ranch
Crispy QSR Apple Bites
Burger King Fried Apple Bites are Available n New Zealand
Guacamole-Topped French Fries
Loaded Guacamole Bacon Fries are Now Available from Carl’s Jr.
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Spiciness-Themed QSR Menus
The Burger King Fiery Menu Has Five Heat Levels
Two-Ingredient Organic Fries
Roots Farm Fresh Debuted First-of-Their-Kind Fries at Expo West
Crispy Waffle Fry Sides
Long John Silver's is Now Serving Crispy Waffle Fries
Gourmet Salad-Inspired Burgers
Burger King UK Launches the Bacon Caesar Collection
Deep-Fried Pickle Side Dishes
Burger King Pickle Fries are Tangy, Crispy and Satisfying
Pretzel Cart Takeovers
King's Hawaiian Introduced New Pretzel Bites with Manhattan Street Vendors
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Rewarding French Fry Passes
Checkers and Rally's are Offering a Fully Loaded Fry Pass
QSR French Fry Deals
Fatburger Launches Exclusive 'Fat or Skinny Fries' Deal
Extra Crispy Chicken Wraps
Layne’s Chicken Fingers has a new Crispy Chicken Wrap for fall
Pickle Fry Chicken Sandwiches
Roy Rogers Has Just Added the Savory Wild Dill Chicken Sandwich