Folds are Uniquely Shaped by a Special Compression Process
Laura McQuarrie — March 26, 2025 — Lifestyle
References: foldspotatochips & specialtyfood
While flavor often takes center stage in snacks, for many fans of texture, the crunch and mouthfeel are just as, if not more, important than taste itself—and Folds creates folded potato chips that promise a different experience from flat chips.
"I knew that the chips with extra curves and folds were my favorite ones in the bag, and I always wondered why there wasn’t a brand dedicated to these golden nuggets," said Emma Cramer, founder of Folds, "Every bag of conventional chips might have a few perfect folds that everyone fights over. We asked ourselves: what if we could flip that ratio?"
Folds came up with a compression process that creates uniquely shaped chips that stand out for their texture, crunch, and pockets of flavor.
"I knew that the chips with extra curves and folds were my favorite ones in the bag, and I always wondered why there wasn’t a brand dedicated to these golden nuggets," said Emma Cramer, founder of Folds, "Every bag of conventional chips might have a few perfect folds that everyone fights over. We asked ourselves: what if we could flip that ratio?"
Folds came up with a compression process that creates uniquely shaped chips that stand out for their texture, crunch, and pockets of flavor.
Trend Themes
1. Texture-oriented Snacking - Snack innovations are gravitating towards unique textures, offering new pleasures for consumers who prioritize crunch and mouthfeel over traditional flavors.
2. Customization in Snack Production - The development of tailored manufacturing processes allows snack producers to cater to niche preferences, such as folded chips, thus creating distinct market differentiators.
3. Artisanal Snack Experiences - Increasing interest in artisanal snack experiences is driven by consumer demand for products that transform ordinary snacking into a memorable culinary adventure.
Industry Implications
1. Snack Foods - The snack foods industry is innovating with textural diversity, leading to products that appeal to sensory-driven consumers demanding more than just taste variations.
2. Food Manufacturing Technology - Specialized compression techniques are emerging in food manufacturing, paving the way for novel snack designs that can redefine consumer expectations.
3. Gourmet Foods - Within the gourmet foods sector, there is a burgeoning interest in crafting snacks that emphasize quality and uniqueness, as seen with the growing popularity of textured potato chips like Folds.
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