The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
Souzan Michael — September 14, 2011 — Marketing
References: curlycoalition & adsoftheworld
In an attempt to take a stab at political campaigns in Canada, the Arby's 'Curly Fries vs Homestyle Fries' campaign pokes fun at the often silly methods taken to bring opposing parties down.
The two competing parties are obviously curly fries, backed by the Curly Coalition of Canada, against homestyle fries, backed by the Homestyle Alliance. With hilarious ads and videos that say things like, "Curly fries are shaped like tornadoes and tornadoes are dangerous," "Curly is just another way to say crooked," and my personal favorite, "Every time someone eats a curly fry, an angel mugs a sweet old lady" coming from the Homestyle Alliance. Last but not least, "Homestyle fries: big on promises, thin on action" is a message coming from the Curly Coalition of Canada. This outrageous campaign is sure to put a smile on your face.
You can even go to Facebook.com/ArbysCanada to vote for your favorite party in the Arby's Curly Fries vs Homestyle Fries campaign.
The two competing parties are obviously curly fries, backed by the Curly Coalition of Canada, against homestyle fries, backed by the Homestyle Alliance. With hilarious ads and videos that say things like, "Curly fries are shaped like tornadoes and tornadoes are dangerous," "Curly is just another way to say crooked," and my personal favorite, "Every time someone eats a curly fry, an angel mugs a sweet old lady" coming from the Homestyle Alliance. Last but not least, "Homestyle fries: big on promises, thin on action" is a message coming from the Curly Coalition of Canada. This outrageous campaign is sure to put a smile on your face.
You can even go to Facebook.com/ArbysCanada to vote for your favorite party in the Arby's Curly Fries vs Homestyle Fries campaign.
Trend Themes
1. Political Food Campaigns - Fast food chains can leverage humorous political campaigns to increase brand awareness and customer engagement.
2. Competitive Promotion - More brands can introduce competing products, campaigns or events to increase brand loyalty, and encourage their customers to engage with them.
3. Humor in Marketing - Humor can be an effective tool in marketing as it helps brands increase their audience participation, customer engagement, and build brand loyalty.
Industry Implications
1. Fast Food - Fast food chains can innovate their marketing strategy by introducing political campaigns to create a unique brand image and increase customer engagement.
2. Advertising - Advertising agencies can help brands to create unique and humorous marketing campaigns to increase their brand identity and customer adherence.
3. Social Media - Social media firms can facilitate the online presence and increase customer participation of brands by introducing interactive campaigns and events.
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