Burger King is Serving Up a New Full Onion Burger in France
Katherine Pendrill — May 18, 2024 — Lifestyle
References: brandeating
Burger King is going all in on onions this summer with the debut of a new Full Onion Burger in France.
As you might have guessed from the name, the new Full Onion Burger is very heavy on the onions. Specifically, the burger features crispy-fried onion rings, caramelized onions, fresh onions, and crispy onions – that's a quadruple serving of onions! Alongside the onions, the burger also features whole-grain mustard, a slice of American cheese, and a flame-grilled beef patty, all served on a toasted bun.
The new Full Onion Burger officially made its debut on May 14th, but it's not available to just anyone. The Full Onion Burger is a Kingdom member-exclusive offering (Burger King's reward program in France) that will only be available until May 20, 2024.
Image Credit: Burger King France
As you might have guessed from the name, the new Full Onion Burger is very heavy on the onions. Specifically, the burger features crispy-fried onion rings, caramelized onions, fresh onions, and crispy onions – that's a quadruple serving of onions! Alongside the onions, the burger also features whole-grain mustard, a slice of American cheese, and a flame-grilled beef patty, all served on a toasted bun.
The new Full Onion Burger officially made its debut on May 14th, but it's not available to just anyone. The Full Onion Burger is a Kingdom member-exclusive offering (Burger King's reward program in France) that will only be available until May 20, 2024.
Image Credit: Burger King France
Trend Themes
1. Onion-infused Menu Items - Unique creations like the Full Onion Burger showcase a growing culinary trend of infusing multiple onion varieties into fast food items.
2. Exclusive Membership Offerings - Kingdom member-exclusive products demonstrate how fast-food chains are leveraging loyalty programs to create exclusive experiences for their customers.
3. Short-term Product Releases - Limited-time offerings, such as the Full Onion Burger's one-year availability, indicate a trend towards creating urgency and exclusivity in fast food promotions.
Industry Implications
1. Fast Food - Burger King's innovative Full Onion Burger represents a broader trend of fast food brands experimenting with bold, flavor-packed menu items.
2. Loyalty Programs - The Kingdom member-exclusive aspect of this burger highlights how loyalty programs are becoming integral in creating unique customer experiences in the fast food industry.
3. Food & Beverage Marketing - Short-term, exclusive items like the Full Onion Burger reflect a growing focus on limited edition marketing strategies to drive consumer interest and engagement.
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