The McDonald's McWrap is the Newest Addition to the Fast Food Family
Shelby Lee Walsh — October 30, 2010 — Marketing
References: mcdonalds & adsoftheworld
There is a newcomer in town and that newbie's name is the McDonald's McWrap. This clever series of print ads were thought up by the creative minds at DDB advertising agency in Budapest, Hungary alongside creative director Perter Tordai.
Depicting jealous, envious and curious McChicken burgers and fries onlooking this new addition to the family, this McDonald's McWrap is seen basking in attention.
Implications - The fast food industry is looking to supply more than just burgers and fries. Instead of being predictable, many of these chains are adding other types of food so that consumers have more options when they walk in to eat. Being open to change and taking risks on new ideas is beneficial to businesses looking to satisfy consumers with exciting new products.
Depicting jealous, envious and curious McChicken burgers and fries onlooking this new addition to the family, this McDonald's McWrap is seen basking in attention.
Implications - The fast food industry is looking to supply more than just burgers and fries. Instead of being predictable, many of these chains are adding other types of food so that consumers have more options when they walk in to eat. Being open to change and taking risks on new ideas is beneficial to businesses looking to satisfy consumers with exciting new products.
Trend Themes
1. Diversified Menu Options - Fast food chains are expanding their menu offerings beyond burgers and fries, providing consumers with more choices.
2. Creative Advertising Campaigns - Innovative print ads, like the McDonald's McWrap campaign, are being used by fast food brands to generate attention and attract customers.
3. Consumer Demand for Novelty - Consumers are seeking exciting and unique food products, prompting fast food chains to introduce new items to satisfy their evolving preferences.
Industry Implications
1. Fast Food - The fast food industry is embracing new food concepts and menu diversification to stay competitive and meet changing consumer demands.
2. Advertising and Marketing - The advertising industry has opportunities to create captivating campaigns for fast food brands, highlighting their innovative menu offerings.
3. Food and Beverage - The food and beverage industry can capitalize on the trend of novelty food items by introducing innovative products and flavors to capture consumer interest.
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