These feel-good brand partnerships range from educational jewelry intitiatives to pride equality campaigns that celebrate LGBTQ rights while encouraging government officials to change gay marriage laws.
While an LGBTQ Month campaign by American retailer Macy's embraces everyone's right to marry who they choose, Tiffany & Co's latest venture centers around female-empowerment and education for Saudi Arabian women. Additionally, luxury label Louis Vuitton's UNICEF jewelry collaboration aims to raise awareness and funds for underprivileged children and is marketed with a sharable #makeapromise hashtag.
Other memorable examples of feel-good brand partnerships include charitable food sponsorships like Walmart's social media camapaign for US food banks. Similarly, another notable example is Starbucks' #RedCupCheer campaign -- a unique marketing opportunity that allows major charities to compete for sponsorships and monetary grants while raising awareness for a good cause.
18 Feel-Good Brand Partnerships
From Charitable Jewelry Collections to Pride Equality Initiatives:
Jana Pijak — Jul 22, 2016 — Social Good
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Brand-Taught Online Courses
The Big Know Offers Online Learning by the Biggest Brands' Top Experts
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Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
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Charitable Fast Food Fashion
McDonald's Australia and Emma Mulholland Collaborate on a New Range
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Cancer-Fighting Instant Coffees
The Sale of This Instant Coffee Blend Supports Cancer Research
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Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
15
Rural Remote Retreats
Airbnb and National Parks Foundation are Encouraging Travel in Rural Areas
14
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
13
Cancer-Fighting Running Shoes
These Vibrant Pink Sneakers Support Brest Cancer Research
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Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
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Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
10
Lemur-Protecting Chocolate Bars
The New Madécasse Chocolate Bars Help Protect Endangered Lemurs
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In-Store Cultural Events
This Brand is Celebrating Black History Month 2016 with In-Store Panels
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Charitable VR Campaigns
"A Walk In Their Shoes" Shows Toms Customers the Impact They Have
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Charitable Clothing Collaborations
This Brand Partners with New Designers Each Month
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Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
5
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
4
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
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Charitable Bagel Marketing
Panera Bread's Pink Ribbon Bagel Campaign Aids Breast Cancer Research
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Cancer-Combating Sunglasses
The Annual TOMS x Movember Line for Prostate Cancer Unveils Sunglasses
1
Pride Equality Ads
The Macy's Pride + Joy Campaign Celebrates National LGBTQ Month
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Autism-Supporting Athletics Brands
Nike Partnered with the NBA for an Autism Awareness Campaign
Body Acceptance-Focused V-Day Campaigns
Bluebella’s Valentine’s Campaign is Titled Love Letters
Designer-Led E-Commerce Partnerships
eBay Joins Willy Chavarria During Paris Fashion Week
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Escapism-Inspired Candy Campaigns
Skittles Works with Creed Bratton on the 'MFFLP the Rainbow'
Mental Health Awareness Totes
ALDO and Kids Help Phone Join Forces on the HEARTTOTE
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Pride-Celebrating Jewelry Collections
Olaeda Partners with Jamie Pandit for a Unique Collection
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Exclusive Brand Ambassador Programs
Better for All Seeks to Promote More Eco-Friendly Practices
Expansive Pride Month Initiatives
The Latest Primark Pride Collection and Campaign are Inclusive
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Anniversary-Celebrating Luxe Jewelry Collections
Tiffany & Co. Pays Homage to Elsa Peretti
Celebratory Jewelry Campaigns
David Yurman’s 2024 Holiday Campaign Features Notable Celebrities
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
Elephant-Inspired Charitable Fashion Lines
LOVE BRAND & Co. Partners with Elephant Family USA
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Pride Month Cosmetic Campaigns
Nivea Proud In Your Skin Was Created with PFLAG National
Hotel-Approved Sustainable Flip Flops
Feelgoodz Has Teamed Up with the Iconic Beverly Hills Hotel
Footwear-Inspired Puzzle Brand Partnerships
Nike and LEGO Launch a Multiyear Partnership
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Pride Month Candy Branding
The Limited-Edition Skittles Pride Packaging Celebrates Community
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Beauty Brand Community Initiatives
Thrive Causemetics and Beauty 2 The Streetz Partnered in LA
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Activism-Promoting Sweatshirt Collabs
Tinder, Willy Chavarria and the HRC Release a Sweatshirt
Pride-Celebrating Jewelry Lines
Awe Inspired Collaborated with Zane Phillips on a Jewlery Range
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
Whimsical Uplifting Soda Campaigns
Coca-Cola Unveils It's Magic When The World Comes Together
Beauty Brand-Supported Basketball Partnerships
Sephora Canada Becomes Partner of the Toronto Tempo
Cancer Awareness CPG Packaging
This Unilever Pink Packaging Marks Breast Cancer Awareness
Celebrity Pride Partnerships
Betsey Johnson and Miley Cyrus Announce a Happy Hippie Partnership
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
Sports-Themed Beauty Kits
NYX Partners With New York Liberty
Heartfelt Christmas Campaigns
John Lewis Presents the Festive Gifting House Campaign
Natural Diamond Campaigns
Worth the Wait by De Beers and Signet Targets Zillennial Couples
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Cozy Cartoon-Themed Collaborations
Pleasing Launches a Whimsical Collaboration Inspired by Disney
Luxe Tennis-Inspired Jewelry
Zales and Prince Collaborate on Diamond-Studded Tennis Accessories
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Swedish Streetwear Campaigns
Axel Arigato Launches its Festive 2024 Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Music-Inspired Retail Campaigns
Macy’s is Launching Its Summer’s Greatest Hits Campaign
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Black-Owned Brand Partnerships
Mielle Partners With Actively Black to Celebrate a Milestone
Festive Chocolate Campaigns
GODIVA Debuts its 'Love, GODIVA' Campaign for the Holidays
Inclusive Makeup Brand Campaigns
LIVE TINTED Launches the 'It Feels Good to Be Seen'
Pride Month Nail Polishes
The Sally Hansen x Pride Limited Edition Collection Supports GLAAD
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Collaborative Ice Cream Jewelry
King Ice Partners with Three Iconic Ice Cream Brands
Family-Honoring Festive Campaigns
JD Celebrates all Forms of Family in 2024 Xmas Family Campaign
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Adventurous Luxury Fashion Campaigns
Louis Vuitton's Core Values Campaign Features Tennis Legends
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Educational Fashion Partnerships
Louis Vuitton’s Design Graduates Initiative Shapes the Future
Inclusive Retailer-Backed Films
The Sephora Beauty & Belonging Film Prioritizes Diversity
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Mythically Designed Luxe Jewelry
Tiffany & Co Joins Pharrell on the Tiffany Titan Capsule
Do-Good Pizza Taste Tests
The Good Tastes Better Social Experiment Sees Purpose Impact Perception
Wildfire Relief Initiatives
Beauty Together is A Collaborative Effort for Wildfire Relief
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Athlete-Backed Jewelry Brands
David Yurman Partnered with the NBA to Launch a Men's Jewelry Brand
Philanthropic Cosmetic Brand Initiatives
Kiehl’s Open Doors Supports LGBTQ+ Homeless Youth
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Collaborative Treat-Inspired Footwear
Ground Up and the Hersey Company Partner for 2025 Releases
Collaborative Candy Apparel
The JCPenney x HARIBO Collection Puts Candy and Branding in Focus
Balanced Diet-Focused Partnerships
Siggi's Yogurt Partners with Wellness Expert Emma Lovewell
Fitness Earphones Campaigns
'Listen to Your Heart' Unites Sports Icons for Powerful Campaign
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Beauty Brand Contributions
Ivy Beauty contributed $20,000 to Build NYC for Juneteenth
Socially Supportive Retailer Promotions
Wawa 'Buy a Kids Meal, Make an Impact' is Supportive
Festive Candy Retail Partnerships
These New HARIBO Partnerships are Here for the Holidays
Empowering Beauty Campaigns
UNice & EBeauty Launch Unice Pink Love — Empowering Pink Warriors
Festive Cream Cheese Campaigns
You’ve Got a Friend in Philly Acknowledges Holiday Highs & Lows
Love-Honoring Curated Gifting Series
JD Sports Rounds Up a Valentine's Edit to Celebrate Love
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Kindness-Promoting Culinary Experiences
Four Seasons Hotels and Resorts Marks World Kindness Day
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
Food Insecurity Retail Campaigns
Asda 'You Buy, We Donate' Benefits BBC Children in Need
Retailer Mental Health Initiatives
L.L. Bean's 'Be An Outsider' Challenge Encouraged Time Outdoors
Brand-Led Disaster Relief Efforts
COOFANDY & Others Offer Support During the Wildfires in the US
Pink-Tinged Modern Jewelry Stores
Gharib Studio Designs a Store for Little Words Project
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Environmental Sustainability Business Initiatives
Butterfly Pavilion Organized a Special Coalition
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
Social Good Pastry Campaigns
Action Against Hunger and Wall’s Pastry Partnered for a Good Cause
Limited Collaborative Apparel Capsule
Madhappy and Juicy Couture Join on a Capsule Collection
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Social Justice Desert Campaigns
Ben & Jerry's 'Make Some Motherchunkin' Change' Campaign Debuted
LGBTQ Employee Programs
Intuit India's Partnership with Leading With Pride Supports LGTBQ Workers
Elevated Sports Team Merch
Fear of God Partnership Brings Elevated Style to the NBA and WNBA
Collaborative Archival Campaigns
Gap x Madhappy to Launch Exclusive 90s Collection
Retail QSR Dining Partnerships
Walmart and Burger King Partnered for an Exclusive Benefit
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Mental Well-Being Foundations
The AE Foundation Launched on World Mental Health Day
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Luxury Olympic Partnerships
BEAUTIFUL INDIA Becomes the Official Partner of India House
Pride Month Campaign Extensions
Nivea Proud In Your Skin Campaign Was Extended
Philanthropic Diaper Partnerships
HealthyBaby Donated 750,000 Diapers to Families
Charitable Bakery Brand Partnerships
Brioche Pasquier UK Partnered with a Children's Charity
Artwork-Adorned Reusable Bags
This Giant Food Reusable Bag Campaign Supports Nonprofits
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Corporate Inclusion Transformations
Walmart Leads Major Shift in Corporate Diversity Strategies
At-Risk Youth-Targeted Initiatives
Victoria's Secret Notes Its Work with Pacific Links Foundation
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Athlete-Backed Mental Health Campaigns
The Love, Your Mind Campaign Aims to Support Mental Health
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Emotionally Engaging Holiday Advertisements
Teleflora Captured Attention with The Power Of Wishes
Model-Launched Pet Brands
Tate & Taylor Boasts a Comprehensive Platform for Pet Owners
Empowering Soccer-Inspired Campaigns
Gatorade Has Partnered with Renowned Soccer Icons
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mental Health Partnerships
Pacsun Has Announced a New Global Partnership with the Rare Impact Fund
Kindness-Promoting Flower Sharing Initiatives
Heirloom Roses Joins Growing Kindness Project
Branded Long-Term University Partnerships
Logo Brands Joins Forces with Jackson State University
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Inventive Charity Initiatives
Spark Financial's Annual Charity Initiative is for Autism Awareness
Love-Centric Public Service Announcements
Ad Council & R/GA Debut the Love Has No Labels Campaign
Imaginative Children's Holiday Campaigns
Aretto and Hamleys Partner on an Engaging Campaign
Pizza Brand-Initiated Fundraising Campaigns
&pizza Partners with SMYAL for Pride Month
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador