This Brand is Celebrating Black History Month 2016 with In-Store Panels
Katherine Pendrill — February 17, 2016 — Marketing
References: www1.macys & www1.macys
Macy's is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for greater diversity in the workplace, Macy's is taking things a step further by bringing the conversation directly into its stores.
The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.
The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.
The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards.
The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month.
Trend Themes
1. In-store Cultural Events - In-store panels and events hosted by retailers to engage customers and promote cultural awareness.
2. Celebrating Black History Month - Brands showcasing the contributions and achievements of African Americans during Black History Month through various initiatives and events.
3. Bringing the Conversation to Retail - Bringing important conversations and dialogues into the retail space to create a more immersive and engaging shopping experience.
Industry Implications
1. Retail - Retailers hosting in-store events to create more meaningful connections and experiences for customers.
2. Entertainment - Bringing cultural influencers and figures into in-store events to educate and entertain customers.
3. Fashion - Exploring the impact and influence of African American activists and style innovators in the fashion industry through in-store panels and discussions.
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