This Brand Partners with New Designers Each Month
Mishal Omar — October 3, 2016 — Fashion
References: lovelin
The charitable clothing brand 'Lovelin' has a unique business model that is focused on promoting lesser known designers, creating unique work and giving back.
The premise behind the brand is relatively simple, as each month it collaborates with a new artist. The clothing created by the designers is sold in limited quantities and part of the profits of the designs go towards the chosen charity of that month. In the past, the charitable clothing company has collaborated with non profits such as 'Hope for Autism,' 'Project Ability,' Scotland for Animals,' Diabetes UK,' 'Scottish SPCA' and more.
This clothing brand works on a distinctive business model that celebrates emerging talent, rejects "fast fashion" norms and offers to improve the lives of different groups.
The premise behind the brand is relatively simple, as each month it collaborates with a new artist. The clothing created by the designers is sold in limited quantities and part of the profits of the designs go towards the chosen charity of that month. In the past, the charitable clothing company has collaborated with non profits such as 'Hope for Autism,' 'Project Ability,' Scotland for Animals,' Diabetes UK,' 'Scottish SPCA' and more.
This clothing brand works on a distinctive business model that celebrates emerging talent, rejects "fast fashion" norms and offers to improve the lives of different groups.
Trend Themes
1. Collaborative Charity Initiatives - Embracing partnerships with new designers each month to create unique clothing and donate profits to charity.
2. Celebrating Emerging Talent - Promoting lesser-known designers and giving them a platform to showcase their work.
3. Rejecting Fast Fashion Norms - Offering limited quantities of clothing and encouraging sustainable and ethical practices in the fashion industry.
Industry Implications
1. Fashion - Opportunity to disrupt the fashion industry by prioritizing collaborations, supporting emerging talent, and engaging in charitable initiatives.
2. Charity - Exploring innovative ways to collaborate with businesses and utilize fashion partnerships to raise funds and awareness for charitable causes.
3. Sustainability - Creating disruptive solutions in the fashion industry by promoting ethical practices, limited editions, and supporting sustainable production methods.
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