From sustainable haircare solutions to groundbreaking product formulations, this list of hair trends for February 2024 delves into some of the industry's most significant contributions that are shaping how we interact with and think about our hair.
L'Oréal Groupe recently unveiled the award-winning AirLight Pro at CES 2024. This advanced hair-drying tool, developed in collaboration with professional stylists and Zuvi, integrates innovative features for both beauty professionals and home consumers.
In the realm of hair treatment, The Rootist distinguishes itself by offering clinically effective haircare infused with the patent-pending Rootbiomic Ferment. This standout ingredient comprises a multivitamin superfood transformed into micronutrients through a proprietary fermentation process.
To conclude, the Phyto Color Extend Mask is a home treatment specifically designed for colored and highlighted hair. Formulated to extend color shine and intensity for up to nine weeks, this damage-repairing mask harnesses the benefits of a rice peptide complex, tara tannins, young sunflower shoot extract, karanja oil for nourishment, and white mallow extract for enhanced brilliance.
Top 25 Hair Trends in February
25
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
24
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
23
Floral Hair Perfumes
Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume
22
Strengthening Scalp Health Oils
Briogeo's Rosemary Pre-Wash Oil is Vitamin-Enriched
21
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
20
Day-to-Night Wellness Gummies
Babe Original's Gummy Duo Supports Mornings and Evenings
19
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
18
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
17
Fall-Ready Textural Sneaker Series
Song for the Bird Joins adidas on the SFTM-003 Sneaker
16
Bio-Fermented Hair Treatments
The Rootist's Formulas Replace Water with The Rootbiomic Ferment
15
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
14
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
13
Targeted Melanin Deodorants
SheaMoisture's Deodorants are Black Dermatologist-Approved
12
Sativa Seed Oil-Infused Haircare
DESIGNME's Gloss.ME Treatment Mask is Perfect for Winter
11
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
10
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
9
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
8
Astrologically Inspired Hair Colors
eSalon's 2024 Hair Colorscope Was Made with an Astrologer
7
Beauty-Supporting Bed Sheets
Touché Offers Temperature-Regulating Eucalyptus Bedding
6
Salon-Quality Haircare Sets
The Colleen Rothschild Ultimate Hair Trio is Comprehensive & Powerful
5
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
4
Efficient Ion Hot Rollers
Calista's Ion Hot Rollers are Available in Short and Long Sets
3
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
2
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
1
Educational Hair Stylist Collectives
Amika's Stylist Collective Features Five Experts
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Exclusive Lunar New Year Runners
The On Cloudmonster LNY Model is Festive and Ultra-Comfortable
Soft Brown Chunky Sneakers
Nike's Air Max '87 Sneaker Gets a Velvet Brown Colorway Update
Calming Bodycare Collections
Rare Beauty Debuted the Find Comfort Body Collection
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Exaggerated Reclaimed Leather Totes
'The Bag' by Oson is Oversized and Unstructured
Nourishing Hair Growth Kits
Noughty Haircare's 'Get Set, Grow' Kit Boasts 97% Natural Ingredients
Curl-Enhancing Hair Oils
4U by Tia's Multi-use Hair Oil Features a Patented Silicone Alternative
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
AI-Powered Fashion Stylists
Style Bot Lets Users Try on Clothes from an AI Virtual Closet
Low-Maintenance Robot Vacuums
The Narwal Freo X Ultra Operates Independently for Nearly Two Months
Nourishing Hair-Hydrating Oils
Kérastase Offers Four Hair Oils to Address Common Consumer Needs
Patterned Chunky Textural Sneakers
A Ma Maniére & Nike Present an Air Max 95 Sneaker Collaboration
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Minimally Damaging Curlers
Conair Reimages the Iconic Curl Secret with Advanced Technologies
Body Care Advent Calendars
SABON Unveils ‘The Magical Unexpected Hour’ Advent Calendar
Weaved Detail Collaborative Sneakers
Jacquemus Updates the Nike J Force 1 Sneaker Model
Minimalist Unisex Slides
The Slide from OSON Seamlessly Marries Style with Comfort
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
Floral Hair Perfumes
Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
In-Shower Hair Glosses
Ouai's Hair Gloss is a Fast-Acting, Shine-Enhancing Treatment
Strengthening Scalp Health Oils
Briogeo's Rosemary Pre-Wash Oil is Vitamin-Enriched
Collagen-Boosting Heart Gummies
Grande Cosmetics Debuts the New 'Vegan Collagen Booster'
Heritage-Themed Retro Sneaker Capsules
Sergio Tacchini Adds to the Livello Rosso Sneaker Series
Evolved Streetwear Brand Launches
NEPENTHES Presents the New SHIDEN Brand This Year
Self-Accepting Skincare Systems
Sonsie Skin Offers a Simple, Stress-Free Approach to Beauty
Satin-Metallic Vibrant Hair Tools
Dyson Presents the New Ceramic Pop Color Design for its Stylers
Mood-Elevating Fruity Fragrances
Phlur Mood Ring is an Uplifting, Nostalgic Eau de Parfum
Upcycled Book-Made Marbled Furniture
Willem Zwiers Designs the Tranformed Remnants Series
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Scalp-Caring Hair Dryers
The Wantifo Hair Dryer DualCare Features Advanced Plasma Ionic Tech
Synthetic-Free One Bite Multivitamins
GEM Updated the Look and Design of its Multivitamins
Smoothing Precision Brush Tools
Calista's GoGo Mini Detail Brush Hair Tool is Travel-Friendly
Amplified Efficacy Skincare
Foreo’s Supercharged Skincare Complements At-Home Beauty Devices
Whimsical Watch Collections
Armitron Collaborates with Johnny Wujek on a New Capsule
Affordable Cannabis Brands
Dizzies Boasts Various Cannabis Options & a Vibrant Packaging Aesthetic
Day-to-Night Wellness Gummies
Babe Original's Gummy Duo Supports Mornings and Evenings
Ultra-Soft Sustainable Sleepwear
Vancouver-Based Brand Seray Offers Premium Tencel-Made Sleepwear
Retro-Modern Suede Joggers
The Skechers Street™ OG 85 - Modern Lace Low Retro is Vintage-Inspired
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Brain Nutrition Gummies
The BrainPack Daily Kids' Gummy Supplement Helps with Learning & Memory
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Fall-Ready Textural Sneaker Series
Song for the Bird Joins adidas on the SFTM-003 Sneaker
Dynamic Fall-Centric Jewelry
Veneta Carter Presents a New Series of Jewelry for Fall 2023
Honey-Infused Hair Serums
Gisou's Honey-Infused Hair Repair Serum Has Encapsulated Honey
Olive Oil Skincare Washes
Etiket Introduces Wonder Valley to Its Luxurious Lineup
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Frizz-Eliminating Hair Serums
Noughty's Frizz Magic Serum is Vegan and Cruelty-Free
Bio-Fermented Hair Treatments
The Rootist's Formulas Replace Water with The Rootbiomic Ferment
All-Black Collaborative Sneakers
BLACK CdG and HOKA Designs the HOKA TC 1.0 Shoe
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Sweat-Proof Hair Conditioners
The SweatShield™ Leave-In Conditioning Spray Protects Between Washes
Coffee-Like Tonal Joint Footwear
ASICS and Doublet Join Forces on a New Pair of Sneakers
Fast Acting Acne Kits
Geologie Launches Zit Zapper Pimple Patches for Fast Acne Relief
Stylist-Designed Retailer Fashions
These JCPenney Collections Boast a Fashion-Forward Edge
Volume-Building Brow Gels
Urban Decay's Big Bush Brow Volumizing Tinted Brow Gel Boasts 9 Shades
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Celebrity-Owned Need-Based CBD Gummies
Martha Stewart CBD Has Introduced a New Range of Gummies
Japanese Cleansing Oils
DHC's 'Deep Cleansing Oil' Cleans the Skin of Dirt and Debris
Targeted Melanin Deodorants
SheaMoisture's Deodorants are Black Dermatologist-Approved
Sativa Seed Oil-Infused Haircare
DESIGNME's Gloss.ME Treatment Mask is Perfect for Winter
Eco-Friendly Hemp Sheets
Tuft & Needle Debuts Eco-Friendly Hemp Sheet Set for Sustainable Comfort
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Olive Oil-Powered Nourishing Oils
Korres Boasts the Pure Greek Olive Three-in-One Nourishing Oil
Jelly-to-Cream Hair Conditioners
Carol's Daughter Boasts the Detangling Jelly-to-Cream Conditioner
Upcycled Fruit Skincare
Pulpe De Vie Specializes in Making Upcycled Skincare from Downgraded Fruit
Temperature-Regulating Performance Sheets
Sleepletics Unveils New Dark Teal Shade
Multipurpose Hair Styling Solutions
These New Remington Styling Tools Come in Two Models
Targeted Melanin Skincare
Kanu Skincare is Optimized for Consumers with Melanin-Rich Complexions
Chewable OTC Medications
Sirio Releases a Chewable Medicine for Various Medicinal Applications
Fine Hair-Specific Hair Lines
Fully Fyne is a Revolution in Fine Hair Care
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Plant-Powered Facial Exfoliators
Futurna Skin's Triple Active Exfoliator is Regenerating
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
Curl-Defining Hair Gels
Noughty's 'Hey Curl Scrunching Jelly' is 97% Naturally Sourced
Fully Vegan Product Lines
The Body Shop Achieves 100% Vegan Status Across its Products
Nourishing Scalp Repair Kits
The Briogeo Scalp Saviors Gift Set is Perfect for the Holidays
Beauty-Supporting Bed Sheets
Touché Offers Temperature-Regulating Eucalyptus Bedding
Daily Protective Conditioners
K18's Damage Shield Protects Against Environmental Stressors & More
Salon-Quality Haircare Sets
The Colleen Rothschild Ultimate Hair Trio is Comprehensive & Powerful
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Luxurious Cooling Sheets
Tuft & Needle's Percale Sheets: Luxury SUPIMA® Cotton for Superior Sleep
Next-Gen Cannabis Gummies
The Bettering Company Fixes Problems People Associate with Edibles
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Scalp-Healing Hair Travel Kits
Briogeo Boasts the Healthy Hair Besties Set
UV Protection Gummy Supplements
Inner Glow Sol Defense Gummies Help Slow Sun Damage
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
Vibrancy-Boosting Hair Masks
Virtue's ColorKick Illuminating Mask Enhances All Color-Treated Hair
Efficient Ion Hot Rollers
Calista's Ion Hot Rollers are Available in Short and Long Sets
Luxurious Bamboo Viscose Bedding
Cariloha Resort Bedsheets Ensure Comfort and Coziness
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Four-Minute Hair Masks
The GlaziPlex Bond Repair Mask Speedily Reverses Hair Damage
Revitalizing Haircare Collections
Vegamour Boasts Products That Address Winter Concerns
Ancient Herbal Gummies
Himalaya's Ashwagandha Organic Gummies Support Stress Relief
Nourishing Hair-Lightening Powders
GK Hair's Lightening Powder Zero is Enhanced with Argan Oil
Educational Hair Stylist Collectives
Amika's Stylist Collective Features Five Experts
Vegan Breastfeeding Skincare
The Medela Organics Collection Includes a Nipple Balm and Massage Oil
Threaded Bedlinen Sets
Tielle Love Luxury's Classic Hotel 300-Thread Count Bed Set is Stunning
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Ultra-Sustainable Gel Cleansers
The Daily Regenerative Gel Cleanser Controls Inflammation
Vegan Hair-Conditioning Masks
Noughty's To the Rescue Treatment Mask Boosts Moisture