Vancouver-Based Brand Seray Offers Premium Tencel-Made Sleepwear
Jana Pijak — November 2, 2023 — Fashion
References: seray-shop
Seray is a sustainable sleepwear brand that's redefining nighttime comfort. Designed and manufactured in Vancouver, Canada, the brand aims to make a woman's self-care routine more relaxing with signature separates that are made from Tencel fabric -- known for its sustainability, soft texture, and temperature-regulating properties.
What sets Seray apart are its "no-feel stitching, delicate ribbing, and an extra-wide, no-dig waistband," ensuring added comfort. Founder Lauren Sudeyko started Seray after recovering from a severe concussion in 2020. Frustrated with the lack of comfortable and sustainable sleepwear options during her recovery, she decided to leave her corporate job to prioritize women's comfort and well-being.
Seray's sleepwear is available in an inclusive size range -- from XXS to 2X -- and consists of cozy sleep sets, pants, sports bras, shorts and t-shirts.
Image Credit: Seray
What sets Seray apart are its "no-feel stitching, delicate ribbing, and an extra-wide, no-dig waistband," ensuring added comfort. Founder Lauren Sudeyko started Seray after recovering from a severe concussion in 2020. Frustrated with the lack of comfortable and sustainable sleepwear options during her recovery, she decided to leave her corporate job to prioritize women's comfort and well-being.
Seray's sleepwear is available in an inclusive size range -- from XXS to 2X -- and consists of cozy sleep sets, pants, sports bras, shorts and t-shirts.
Image Credit: Seray
Trend Themes
1. Sustainable Sleepwear - Seray offers sustainable sleepwear made from Tencel fabric, providing a soft and eco-friendly option for consumers.
2. Nighttime Comfort - Seray's ultra-soft sleepwear separates prioritize comfort, with features like no-feel stitching and an extra-wide waistband.
3. Inclusive Sizing - Seray caters to a wide range of sizes, offering sleepwear options from XXS to 2X for inclusivity.
Industry Implications
1. Fashion - The fashion industry can explore sustainable fabric options like Tencel to create eco-friendly sleepwear with added comfort.
2. Wellness - The wellness industry can incorporate Seray's focus on nighttime comfort and relaxation into self-care routines.
3. Textile - The textile industry can embrace inclusive sizing and prioritize the production of soft, sustainable fabrics for sleepwear options.
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