Phlur Mood Ring is an Uplifting, Nostalgic Eau de Parfum
Laura McQuarrie — December 11, 2023 — Fashion
Phlur Mood Ring is the newest addition to the modern fine fragrance lineup from Phlur and it's a fruity floral scent with serious mood-boosting benefits.
The scent opens with the sweet and nostalgic scent of fruit gummies, which gives way to dragon fruit, orange flower and sheer amber. With all of its mindfully crafted scents, Phlur makes a point to use responsibly sourced ingredients and its marigold essential oil is sourced from South Africa with sustainable practices at a time of year when the small flowers can be harvested several times.
Uplifting fragrances are sought-after additions to personal scent wardrobes for their ability to radiate positivity and confidence. According to Mood Ring perfumer Frank Voelkl, "This fragrance will make you think you’re smelling in color."
The scent opens with the sweet and nostalgic scent of fruit gummies, which gives way to dragon fruit, orange flower and sheer amber. With all of its mindfully crafted scents, Phlur makes a point to use responsibly sourced ingredients and its marigold essential oil is sourced from South Africa with sustainable practices at a time of year when the small flowers can be harvested several times.
Uplifting fragrances are sought-after additions to personal scent wardrobes for their ability to radiate positivity and confidence. According to Mood Ring perfumer Frank Voelkl, "This fragrance will make you think you’re smelling in color."
Trend Themes
1. Fruity Floral Scents - The trend of fruity floral scents is on the rise, providing mood-boosting benefits to fragrance enthusiasts.
2. Responsibly Sourced Ingredients - There is a growing demand for fragrances using responsibly sourced ingredients, such as marigold essential oil, which opens up opportunities for sustainable practices in the fragrance industry.
3. Uplifting Fragrances - Uplifting fragrances are increasingly popular as they have the ability to radiate positivity and confidence, enhancing personal scent wardrobes.
Industry Implications
1. Fine Fragrance - The fine fragrance industry has an opportunity to capitalize on the rising trend of fruity floral scents and position themselves as suppliers of mood-boosting fragrances.
2. Sustainability Practices - The fragrance industry can embrace sustainable practices by sourcing responsibly and promoting the use of sustainable ingredients, like marigold essential oil, to meet the growing demand for environmentally conscious products.
3. Personal Care - The personal care industry can leverage the demand for uplifting fragrances by incorporating mood-boosting scents into a variety of products, ranging from perfumes to body care items.
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