Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Laura McQuarrie — September 6, 2023 — Life-Stages
Affordable baby care brand PROUDLY, founded by Gabrielle Union and Dwayne Wade, got its start in 2022 with a focus on supporting the needs of Black and brown babies, and in 2023, the brand is venturing into a new category. The second major collection from the brand introduces hair care for babies with ingredients that are especially nourishing for Black and brown curls. “We think our kids deserve better than a 3-and-1 option,” Union told ESSENCE.
While there are many hair care products for kids that serve as shampoos, conditioners and stylers, the one-size-fits-all approach fails to consider the unique needs of textured hair.
The new line includes the essentials: a detangler, a pair of moisturizing conditioners (one for looser curls and a heavy conditioner for tighter coils) and a softening shampoo. These products feature ingredients like shea, rice bran, mango butter and marshmallow root that are as clean and simple as they are safe and nourishing.
While there are many hair care products for kids that serve as shampoos, conditioners and stylers, the one-size-fits-all approach fails to consider the unique needs of textured hair.
The new line includes the essentials: a detangler, a pair of moisturizing conditioners (one for looser curls and a heavy conditioner for tighter coils) and a softening shampoo. These products feature ingredients like shea, rice bran, mango butter and marshmallow root that are as clean and simple as they are safe and nourishing.
Trend Themes
1. Inclusive Baby Hair Care - Creating hair care products that cater to the unique needs of Black and brown babies, offering nourishing ingredients for textured hair.
2. Affordable Baby Care - Developing affordable baby care products that prioritize the needs of Black and brown babies, providing accessible options for parents.
3. Specialized Hair Care for Babies - Introducing a new category of hair care products specifically designed for babies, addressing the diversity of hair types and textures.
Industry Implications
1. Baby Care Products - Expanding the baby care industry with hair care products that cater to the needs of Black and brown babies, offering safe and nourishing options for parents.
2. Ethnic Hair Care - Advancing the ethnic hair care industry by developing specialized products for babies, promoting inclusivity and diversity in the market.
3. Celebrity-founded Brands - Supporting the growth of celebrity-founded brands that aim to address the unique needs of underrepresented communities, fostering innovation and inclusivity.
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