The Body Shop Achieves 100% Vegan Status Across its Products
Ellen Smith — January 4, 2024 — Fashion
References: thebodyshop & beautypackaging
The Body Shop proudly announces that it has achieved a significant milestone by adopting 100% vegan formulations across its entire product range. This encompasses skincare, body care, haircare, makeup, and fragrance lines. The complete product formulations portfolio has received certification from the Vegan Society, a testament to The Body Shop's commitment to cruelty-free and plant-based beauty.
This accomplishment comes as a realization of the ambitious target set in 2021 when 60% of the brand's products already carried the Vegan Society trademark. The Vegan Society Trademark involves meticulous testing and review, making this achievement no small feat for the global brand. This achievement sets a global standard for other beauty brands to follow, fostering change in reducing animal use and exploitation across the industry.
Image Credit: The Body Shop
This accomplishment comes as a realization of the ambitious target set in 2021 when 60% of the brand's products already carried the Vegan Society trademark. The Vegan Society Trademark involves meticulous testing and review, making this achievement no small feat for the global brand. This achievement sets a global standard for other beauty brands to follow, fostering change in reducing animal use and exploitation across the industry.
Image Credit: The Body Shop
Trend Themes
1. 100% Vegan Formulations - The Body Shop has successfully adopted 100% vegan formulations across its entire product range, setting a global standard for other beauty brands to follow.
2. Cruelty-free and Plant-based Beauty - The Body Shop's commitment to cruelty-free and plant-based beauty is evidenced through their Vegan Society certification and achievement of 100% vegan formulations.
3. Reducing Animal Use and Exploitation - The Body Shop's milestone in achieving entirely vegan product lines fosters change in the beauty industry by reducing animal use and exploitation.
Industry Implications
1. Beauty and Personal Care - The Body Shop's successful adoption of 100% vegan formulations sets a new standard for the beauty and personal care industry to follow in order to reduce animal use and exploitation.
2. Skincare - The Body Shop's complete shift to 100% vegan formulations across skincare products opens up opportunities for innovative and disruptive plant-based skincare solutions.
3. Makeup - The Body Shop's milestone achievement of 100% vegan formulations creates opportunities for disruptive innovations in the makeup industry, promoting cruelty-free and plant-based alternatives.
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