Rare Beauty Debuted the Find Comfort Body Collection
Laura McQuarrie — December 12, 2023 — Pop Culture
References: instagram & beautypackaging
Selena Gomez’s Rare Beauty, the beauty brand renowned for its high-performance products and empowering ethos, is venturing into a new category with the introduction of the Find Comfort Body Collection. The brand's first body care collection and it's focused on sharing hydrating formulas with soothing, uplifting scents.
Created to help people feel good in their skin, the Find Comfort Body Collection is the celeb-created brand's first venture beyond color cosmetics and it includes a Body & Hair Fragrance Mist with notes of lemon zest, jasmine and cashmere wood, a Hydrating Body Lotion and Hydrating Hand Cream with the same cozy scent and an Stop & Soothe Aromatherapy Pen that supports relaxation on demand with the calming aroma of peppermint and lavender.
Created to help people feel good in their skin, the Find Comfort Body Collection is the celeb-created brand's first venture beyond color cosmetics and it includes a Body & Hair Fragrance Mist with notes of lemon zest, jasmine and cashmere wood, a Hydrating Body Lotion and Hydrating Hand Cream with the same cozy scent and an Stop & Soothe Aromatherapy Pen that supports relaxation on demand with the calming aroma of peppermint and lavender.
Trend Themes
1. Hydrating Bodycare - An emerging trend in the beauty industry is the focus on hydrating bodycare products, providing consumers with nourishing and moisturizing formulas for their skin.
2. Scented Bodycare - The inclusion of uplifting scents in bodycare collections is a trend that aims to enhance the sensory experience and provide a mood-boosting effect for users.
3. Expansion Into New Categories - Beauty brands like Rare Beauty are exploring new categories beyond their traditional offerings, presenting disruptive innovation opportunities for product diversification.
Industry Implications
1. Beauty - The beauty industry is embracing trends in hydrating bodycare and scented products, opening up opportunities for companies to develop innovative skincare lines.
2. Personal Care - The personal care industry can take inspiration from the introduction of Rare Beauty's bodycare collection and expand their offerings to include more scented and hydrating products.
3. Wellness - The wellness industry can tap into the trend of scented bodycare products to create holistic self-care experiences that promote relaxation and uplift the mood.
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